Advertising in France

Introduction

Advertising in France industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the France advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The advertising industry consists of agencies providing advertising including display advertising services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The French advertising industry had total revenue of $2,536.9 million in 2010, representing a compound annual rate of change (CARC) of -2.6% between 2006 and 2010.

*The Media & Telecommunication segment was the industry's most lucrative in 2010, with total revenue of $440.5 million, equivalent to 17.4% of the industry's overall value.

*The performance of the industry is forecast to accelerate, with an anticipated compound annual growth rate (CAGR) of 0.3% for the five-year period 2010 - 2015, which is expected to drive the industry to a value of $2,569.6 million by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in France

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in France

Leading company profiles reveal details of key advertising market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the France advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the France economy

Key Questions Answered

What was the size of the France advertising market by value in 2010?

What will be the size of the France advertising market in 2015?

What factors are affecting the strength of competition in the France advertising market?

How has the market performed over the last five years?

Who are the top competitiors in France's advertising market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Euro RSCG Worldwide 19
Omnicom Group Inc. 20
Publicis Groupe SA 24
MARKET FORECASTS 29
Market value forecast 29
MACROECONOMIC INDICATORS 30
APPENDIX 32
Methodology 32
Industry associations 33
Related Datamonitor research 33
Disclaimer 34
ABOUT DATAMONITOR 35
Premium Reports 35
Summary Reports 35
Datamonitor consulting 35

LIST OF TABLES
Table 1: France advertising industry value: $ million, 2006–10 10
Table 2: France advertising industry segmentation I:% share, by value, 2010 11
Table 3: France advertising industry segmentation II: % share, by value, 2010 12
Table 4: Euro RSCG Worldwide: key facts 19
Table 5: Omnicom Group Inc.: key facts 20
Table 6: Omnicom Group Inc.: key financials ($) 22
Table 7: Omnicom Group Inc.: key financial ratios 22
Table 8: Publicis Groupe SA: key facts 24
Table 9: Publicis Groupe SA: key financials ($) 26
Table 10: Publicis Groupe SA: key financials (€) 26
Table 11: Publicis Groupe SA: key financial ratios 27
Table 12: France advertising industry value forecast: $ million, 2010–15 29
Table 13: France size of population (million), 2006–10 30
Table 14: France gdp (constant 2000 prices, $ billion), 2006–10 30
Table 15: France gdp (current prices, $ billion), 2006–10 30
Table 16: France inflation, 2006–10 31
Table 17: France consumer price index (absolute), 2006–10 31
Table 18: France exchange rate, 2006–10 31

LIST OF FIGURES
Figure 1: France advertising industry value: $ million, 2006–10 10
Figure 2: France advertising industry segmentation I:% share, by value, 2010 11
Figure 3: France advertising industry segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the advertising industry in France, 2010 13
Figure 5: Drivers of buyer power in the advertising industry in France, 2010 14
Figure 6: Drivers of supplier power in the advertising industry in France, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the advertising industry in France, 2010 16
Figure 8: Factors influencing the threat of substitutes in the advertising industry in France, 2010 17
Figure 9: Drivers of degree of rivalry in the advertising industry in France, 2010 18
Figure 10: Omnicom Group Inc.: revenues & profitability 23
Figure 11: Omnicom Group Inc.: assets & liabilities 23
Figure 12: Publicis Groupe SA: revenues & profitability 27
Figure 13: Publicis Groupe SA: assets & liabilities 28
Figure 14: France advertising industry value forecast: $ million, 2010–15 29


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