Alcoholic Drinks - Global Group of Eight (G8) Industry Guide

Datamonitor's Alcoholic Drinks - Global Group of Eight (G8) Industry Guide is an essential resource for top-level data and analysis covering the Alcoholic Drinks industry in each of the G8 (United States, Canada, Germany, France, United Kingdom, Italy, Russia and Japan) countries. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country. .

* Includes a five-year forecast of the industry

Highlights

The G8 Alcoholic Drinks market grew by 1.3% between 2004 and 2008 to reach a value of $606 billion

In 2013, the market is forecast to have a value of $628.7 billion, an increase of 0.7% from 2008.

The US is the world’s largest market and generates 25% of global revenues.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The alcohol drinks market consists of beers, ciders & FABs, spirits and wines. The market is valued according to retail selling price (RSP) and includes any applicable taxes.

Report Highlights

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TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 22
1.1 What is this report about? 22
1.2 Who is the target reader? 22
1.3 How to use this report 22
1.4 Definitions 22
CHAPTER 2 GROUP OF EIGHT (G8) ALCOHOLIC DRINKS INDUSTRY OUTLOOK 23
CHAPTER 3 ALCOHOLIC DRINKS IN CANADA 29
3.1 Market Overview 29
3.2 Market Value 31
3.3 Market Volume 32
3.4 Market Segmentation I 33
3.5 Market Segmentation II 34
3.6 Market Share 35
3.7 Five Forces Analysis 36
3.8 Leading Companies 45
3.9 Distribution 52
3.10 Market Forecasts 53
3.11 Macroeconomic Indicators 55
CHAPTER 4 ALCOHOLIC DRINKS IN FRANCE 57
4.1 Market Overview 57
4.2 Market Value 59
4.3 Market Volume 60
4.4 Market Segmentation I 61
4.5 Market Segmentation II 62
4.6 Market Share 63
4.7 Five Forces Analysis 64
4.8 Leading Companies 72
4.9 Distribution 79
4.10 Market Forecasts 80
4.11 Macroeconomic Indicators 82
CHAPTER 5 ALCOHOLIC DRINKS IN GERMANY 84
5.1 Market Overview 84
5.2 Market Value 86
5.3 Market Volume 87
5.4 Market Segmentation I 88
5.5 Market Segmentation II 89
5.6 Market Share 90
5.7 Five Forces Analysis 91
5.8 Leading Companies 100
5.9 Distribution 108
5.10 Market Forecasts 109
5.11 Macroeconomic Indicators 111
CHAPTER 6 ALCOHOLIC DRINKS IN ITALY 113
6.1 Market Overview 113
6.2 Market Value 115
6.3 Market Volume 116
6.4 Market Segmentation I 117
6.5 Market Segmentation II 118
6.6 Market Share 119
6.7 Five Forces Analysis 120
6.8 Leading Companies 128
6.9 Distribution 137
6.10 Market Forecasts 138
6.11 Macroeconomic Indicators 140
CHAPTER 7 ALCOHOLIC DRINKS IN JAPAN 142
7.1 Market Overview 142
7.2 Market Value 144
7.3 Market Volume 145
7.4 Market Segmentation I 146
7.5 Market Segmentation II 147
7.6 Market Share 148
7.7 Five Forces Analysis 149
7.8 Leading Companies 157
7.9 Distribution 165
7.10 Market Forecasts 166
7.11 Macroeconomic Indicators 168
CHAPTER 8 ALCOHOLIC DRINKS IN RUSSIA 170
8.1 Market Overview 170
8.2 Market Value 172
8.3 Market Volume 173
8.4 Market Segmentation I 174
8.5 Market Segmentation II 175
8.6 Market Share 176
8.7 Five Forces Analysis 177
8.8 Leading Companies 186
8.9 Distribution 195
8.10 Market Forecasts 196
8.11 Macroeconomic Indicators 198
CHAPTER 9 ALCOHOLIC DRINKS IN THE UNITED KINGDOM 200
9.1 Market Overview 200
9.2 Market Value 202
9.3 Market Volume 203
9.4 Market Segmentation I 204
9.5 Market Segmentation II 205
9.6 Market Share 206
9.7 Five Forces Analysis 207
9.8 Leading Companies 215
9.9 Distribution 224
9.10 Market Forecasts 225
9.11 Macroeconomic Indicators 227
CHAPTER 10 ALCOHOLIC DRINKS IN THE UNITED STATES 229
10.1 Market Overview 229
10.2 Market Value 231
10.3 Market Volume 232
10.4 Market Segmentation I 233
10.5 Market Segmentation II 234
10.6 Market Share 235
10.7 Five Forces Analysis 236
10.8 Leading Companies 244
10.9 Distribution 253
10.10 Market Forecasts 254
10.11 Macroeconomic Indicators 256
CHAPTER 11 APPENDIX 257
11.1 Data Research Methodology 257

LIST OF TABLES
Table 1: G8 Alcoholic Drinks Industry, revenue ($bn), 2004–13 23
Table 2: G8 Alcoholic Drinks Industry, revenue by country ($bn) 2004–08 26
Table 3: G8 Alcoholic Drinks Industry forecast, revenue by country ($bn) 2004–13 28
Table 4: Canada Alcoholic Drinks Market Value: $ billion, 2004-2008 31
Table 5: Canada Alcoholic Drinks Market Volume: Liters million, 2004-2008 32
Table 6: Canada Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 33
Table 7: Canada Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 34
Table 8: Canada Alcoholic Drinks Market Share: % Share, by Volume, 2008 35
Table 9: Key Facts: Molson Coors Brewing Company 45
Table 10: Key Financials: Molson Coors Brewing Company 47
Table 11: Key Facts: Anheuser-Busch InBev NV/SA 48
Table 12: Key Financials: Anheuser-Busch InBev NV/SA 50
Table 13: Key Facts: Moosehead Brewing Co 51
Table 14: Canada Alcoholic Drinks Distribution: % Share, by Volume, 2008 52
Table 15: Canada Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 53
Table 16: Canada Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 54
Table 17: Canada Size of Population (million) , 2004-2008 55
Table 18: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008 55
Table 19: Canada Inflation, 2004-2008 56
Table 20: Canada Exchange Rate, 2004-2008 56
Table 21: France Alcoholic Drinks Market Value: $ billion, 2004-2008 59
Table 22: France Alcoholic Drinks Market Volume: Liters million, 2004-2008 60
Table 23: France Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 61
Table 24: France Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 62
Table 25: France Alcoholic Drinks Market Share: % Share, by Volume, 2008 63
Table 26: Key Facts: Patriarche Pere ET Fils 72
Table 27: Key Facts: Carlsberg A/S 73
Table 28: Key Financials: Carlsberg A/S 75
Table 29: Key Facts: Heineken N.V. 76
Table 30: Key Financials: Heineken N.V. 78
Table 31: France Alcoholic Drinks Distribution: % Share, by Volume, 2008 79
Table 32: France Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 80
Table 33: France Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 81
Table 34: France Size of Population (million) , 2004-2008 82
Table 35: France GDP (Constant 2000 Prices, $ billion), 2004-2008 82
Table 36: France Inflation, 2004-2008 83
Table 37: France Exchange Rate, 2004-2008 83
Table 38: Germany Alcoholic Drinks Market Value: $ billion, 2004-2008 86
Table 39: Germany Alcoholic Drinks Market Volume: Liters billion, 2004-2008 87
Table 40: Germany Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 88
Table 41: Germany Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 89
Table 42: Germany Alcoholic Drinks Market Share: % Share, by Volume, 2008 90
Table 43: Key Facts: Oetker Gruppe 100
Table 44: Key Facts: Anheuser-Busch InBev NV/SA 102
Table 45: Key Financials: Anheuser-Busch InBev NV/SA 104
Table 46: Key Facts: Heineken N.V. 105
Table 47: Key Financials: Heineken N.V. 107
Table 48: Germany Alcoholic Drinks Distribution: % Share, by Volume, 2008 108
Table 49: Germany Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 109
Table 50: Germany Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 110
Table 51: Germany Size of Population (million) , 2004-2008 111
Table 52: Germany GDP (Constant 2000 Prices, $ billion), 2004-2008 111
Table 53: Germany Inflation, 2004-2008 112
Table 54: Germany Exchange Rate, 2004-2008 112
Table 55: Italy Alcoholic Drinks Market Value: $ billion, 2004-2008 115
Table 56: Italy Alcoholic Drinks Market Volume: Liters million, 2004-2008 116
Table 57: Italy Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 117
Table 58: Italy Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 118
Table 59: Italy Alcoholic Drinks Market Share: % Share, by Volume, 2008 119
Table 60: Key Facts: Heineken N.V. 128
Table 61: Key Financials: Heineken N.V. 130
Table 62: Key Facts: SABMiller Plc 131
Table 63: Key Financials: SABMiller Plc 133
Table 64: Key Facts: Anheuser-Busch InBev NV/SA 134
Table 65: Key Financials: Anheuser-Busch InBev NV/SA 136
Table 66: Italy Alcoholic Drinks Distribution: % Share, by Volume, 2008 137
Table 67: Italy Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 138
Table 68: Italy Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 139
Table 69: Italy Size of Population (million) , 2004-2008 140
Table 70: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008 140
Table 71: Italy Inflation, 2004-2008 141
Table 72: Italy Exchange Rate, 2004-2008 141
Table 73: Japan Alcoholic Drinks Market Value: $ billion, 2004-2008 144
Table 74: Japan Alcoholic Drinks Market Volume: Liters million, 2004-2008 145
Table 75: Japan Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 146
Table 76: Japan Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 147
Table 77: Japan Alcoholic Drinks Market Share: % Share, by Volume, 2008 148
Table 78: Key Facts: Asahi Breweries, Ltd. 157
Table 79: Key Financials: Asahi Breweries, Ltd. 159
Table 80: Key Facts: Kirin Holdings Company, Ltd. 160
Table 81: Key Financials: Kirin Holdings Company, Ltd. 162
Table 82: Key Facts: Suntory Limited 163
Table 83: Japan Alcoholic Drinks Distribution: % Share, by Volume, 2008 165
Table 84: Japan Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 166
Table 85: Japan Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 167
Table 86: Japan Size of Population (million) , 2004-2008 168
Table 87: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008 168
Table 88: Japan Inflation, 2004-2008 169
Table 89: Japan Exchange Rate, 2004-2008 169
Table 90: Russia Alcoholic Drinks Market Value: $ billion, 2004-2008 172
Table 91: Russia Alcoholic Drinks Market Volume: Liters million, 2004-2008 173
Table 92: Russia Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 174
Table 93: Russia Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 175
Table 94: Russia Alcoholic Drinks Market Share: % Share, by Volume, 2008 176
Table 95: Key Facts: Carlsberg A/S 186
Table 96: Key Financials: Carlsberg A/S 188
Table 97: Key Facts: Anheuser-Busch InBev NV/SA 189
Table 98: Key Financials: Anheuser-Busch InBev NV/SA 191
Table 99: Key Facts: Heineken N.V. 192
Table 100: Key Financials: Heineken N.V. 194
Table 101: Russia Alcoholic Drinks Distribution: % Share, by Volume, 2008 195
Table 102: Russia Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 196
Table 103: Russia Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 197
Table 104: Russia Size of Population (million) , 2004-2008 198
Table 105: Russia GDP (Constant 2000 Prices, $ billion), 2004-2008 198
Table 106: Russia Inflation, 2004-2008 199
Table 107: Russia Exchange Rate, 2004-2008 199
Table 108: United Kingdom Alcoholic Drinks Market Value: $ billion, 2004-2008 202
Table 109: United Kingdom Alcoholic Drinks Market Volume: Liters million, 2004-2008 203
Table 110: United Kingdom Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 204
Table 111: United Kingdom Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 205
Table 112: United Kingdom Alcoholic Drinks Market Share: % Share, by Volume, 2008 206
Table 113: Key Facts: Heineken N.V. 215
Table 114: Key Financials: Heineken N.V. 217
Table 115: Key Facts: Anheuser-Busch InBev NV/SA 218
Table 116: Key Financials: Anheuser-Busch InBev NV/SA 220
Table 117: Key Facts: Molson Coors Brewing Company 221
Table 118: Key Financials: Molson Coors Brewing Company 223
Table 119: United Kingdom Alcoholic Drinks Distribution: % Share, by Volume, 2008 224
Table 120: United Kingdom Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 225
Table 121: United Kingdom Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 226
Table 122: United Kingdom Size of Population (million) , 2004-2008 227
Table 123: United Kingdom GDP (Constant 2000 Prices, $ billion), 2004-2008 227
Table 124: United Kingdom Inflation, 2004-2008 228
Table 125: United Kingdom Exchange Rate, 2004-2008 228
Table 126: United States Alcoholic Drinks Market Value: $ billion, 2004-2008 231
Table 127: United States Alcoholic Drinks Market Volume: Liters billion, 2004-2008 232
Table 128: United States Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 233
Table 129: United States Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 234
Table 130: United States Alcoholic Drinks Market Share: % Share, by Volume, 2008 235
Table 131: Key Facts: Anheuser-Busch InBev NV/SA 244
Table 132: Key Financials: Anheuser-Busch InBev NV/SA 246
Table 133: Key Facts: SABMiller Plc 247
Table 134: Key Financials: SABMiller Plc 249
Table 135: Key Facts: Molson Coors Brewing Company 250
Table 136: Key Financials: Molson Coors Brewing Company 252
Table 137: United States Alcoholic Drinks Distribution: % Share, by Volume, 2008 253
Table 138: United States Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 254
Table 139: United States Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 255
Table 140: United States Size of Population (million) , 2004-2008 256
Table 141: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 256
Table 142: United States Inflation, 2004-2008 256


LIST OF FIGURES
Figure 1: G8 Alcoholic Drinks Industry, revenue ($bn) 2004–13 23
Figure 2: G8 Alcoholic Drinks Industry, revenue by country (%) 2008 24
Figure 3: G8 Alcoholic Drinks Industry, revenue by country ($bn) 2004–08 25
Figure 4: G8 Alcoholic Drinks Industry forecast, revenue by country ($bn) 2004–13 27
Figure 5: Canada Alcoholic Drinks Market Value: $ billion, 2004-2008 31
Figure 6: Canada Alcoholic Drinks Market Volume: Liters million, 2004-2008 32
Figure 7: Canada Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 33
Figure 8: Canada Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 34
Figure 9: Canada Alcoholic Drinks Market Share: % Share, by Volume, 2008 35
Figure 10: Forces Driving Competition in the Alcoholic Drinks Market in Canada, 2008 36
Figure 11: Drivers of Buyer Power in the Alcoholic Drinks Market in Canada, 2008 38
Figure 12: Drivers of Supplier Power in the Alcoholic Drinks Market in Canada, 2008 40
Figure 13: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Canada, 2008 42
Figure 14: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Canada, 2008 43
Figure 15: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Canada, 2008 44
Figure 16: Revenues & Profitability: Molson Coors Brewing Company 47
Figure 17: Revenues & Profitability: Anheuser-Busch InBev NV/SA 50
Figure 18: Canada Alcoholic Drinks Distribution: % Share, by Volume, 2008 52
Figure 19: Canada Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 53
Figure 20: Canada Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 54
Figure 21: France Alcoholic Drinks Market Value: $ billion, 2004-2008 59
Figure 22: France Alcoholic Drinks Market Volume: Liters million, 2004-2008 60
Figure 23: France Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 61
Figure 24: France Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 62
Figure 25: France Alcoholic Drinks Market Share: % Share, by Volume, 2008 63
Figure 26: Forces Driving Competition in the Alcoholic Drinks Market in France, 2008 64
Figure 27: Drivers of Buyer Power in the Alcoholic Drinks Market in France, 2008 66
Figure 28: Drivers of Supplier Power in the Alcoholic Drinks Market in France, 2008 68
Figure 29: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in France, 2008 69
Figure 30: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in France, 2008 70
Figure 31: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in France, 2008 71
Figure 32: Revenues & Profitability: Carlsberg A/S 75
Figure 33: Revenues & Profitability: Heineken N.V. 78
Figure 34: France Alcoholic Drinks Distribution: % Share, by Volume, 2008 79
Figure 35: France Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 80
Figure 36: France Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 81
Figure 37: Germany Alcoholic Drinks Market Value: $ billion, 2004-2008 86
Figure 38: Germany Alcoholic Drinks Market Volume: Liters billion, 2004-2008 87
Figure 39: Germany Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 88
Figure 40: Germany Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 89
Figure 41: Germany Alcoholic Drinks Market Share: % Share, by Volume, 2008 90
Figure 42: Forces Driving Competition in the Alcoholic Drinks Market in Germany, 2008 91
Figure 43: Drivers of Buyer Power in the Alcoholic Drinks Market in Germany, 2008 93
Figure 44: Drivers of Supplier Power in the Alcoholic Drinks Market in Germany, 2008 95
Figure 45: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Germany, 2008 97
Figure 46: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Germany, 2008 98
Figure 47: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Germany, 2008 99
Figure 48: Revenues & Profitability: Anheuser-Busch InBev NV/SA 104
Figure 49: Revenues & Profitability: Heineken N.V. 107
Figure 50: Germany Alcoholic Drinks Distribution: % Share, by Volume, 2008 108
Figure 51: Germany Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 109
Figure 52: Germany Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 110
Figure 53: Italy Alcoholic Drinks Market Value: $ billion, 2004-2008 115
Figure 54: Italy Alcoholic Drinks Market Volume: Liters million, 2004-2008 116
Figure 55: Italy Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 117
Figure 56: Italy Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 118
Figure 57: Italy Alcoholic Drinks Market Share: % Share, by Volume, 2008 119
Figure 58: Forces Driving Competition in the Alcoholic Drinks Market in Italy, 2008 120
Figure 59: Drivers of Buyer Power in the Alcoholic Drinks Market in Italy, 2008 122
Figure 60: Drivers of Supplier Power in the Alcoholic Drinks Market in Italy, 2008 124
Figure 61: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Italy, 2008 125
Figure 62: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Italy, 2008 126
Figure 63: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Italy, 2008 127
Figure 64: Revenues & Profitability: Heineken N.V. 130
Figure 65: Revenues & Profitability: SABMiller Plc 133
Figure 66: Revenues & Profitability: Anheuser-Busch InBev NV/SA 136
Figure 67: Italy Alcoholic Drinks Distribution: % Share, by Volume, 2008 137
Figure 68: Italy Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 138
Figure 69: Italy Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 139
Figure 70: Japan Alcoholic Drinks Market Value: $ billion, 2004-2008 144
Figure 71: Japan Alcoholic Drinks Market Volume: Liters million, 2004-2008 145
Figure 72: Japan Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 146
Figure 73: Japan Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 147
Figure 74: Japan Alcoholic Drinks Market Share: % Share, by Volume, 2008 148
Figure 75: Forces Driving Competition in the Alcoholic Drinks Market in Japan, 2008 149
Figure 76: Drivers of Buyer Power in the Alcoholic Drinks Market in Japan, 2008 151
Figure 77: Drivers of Supplier Power in the Alcoholic Drinks Market in Japan, 2008 153
Figure 78: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Japan, 2008 154
Figure 79: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Japan, 2008 155
Figure 80: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Japan, 2008 156
Figure 81: Revenues & Profitability: Asahi Breweries, Ltd. 159
Figure 82: Revenues & Profitability: Kirin Holdings Company, Ltd. 162
Figure 83: Japan Alcoholic Drinks Distribution: % Share, by Volume, 2008 165
Figure 84: Japan Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 166
Figure 85: Japan Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 167
Figure 86: Russia Alcoholic Drinks Market Value: $ billion, 2004-2008 172
Figure 87: Russia Alcoholic Drinks Market Volume: Liters million, 2004-2008 173
Figure 88: Russia Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 174
Figure 89: Russia Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 175
Figure 90: Russia Alcoholic Drinks Market Share: % Share, by Volume, 2008 176
Figure 91: Forces Driving Competition in the Alcoholic Drinks Market in Russia, 2008 177
Figure 92: Drivers of Buyer Power in the Alcoholic Drinks Market in Russia, 2008 179
Figure 93: Drivers of Supplier Power in the Alcoholic Drinks Market in Russia, 2008 181
Figure 94: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Russia, 2008 183
Figure 95: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Russia, 2008 184
Figure 96: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Russia, 2008 185
Figure 97: Revenues & Profitability: Carlsberg A/S 188
Figure 98: Revenues & Profitability: Anheuser-Busch InBev NV/SA 191
Figure 99: Revenues & Profitability: Heineken N.V. 194
Figure 100: Russia Alcoholic Drinks Distribution: % Share, by Volume, 2008 195
Figure 101: Russia Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 196
Figure 102: Russia Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 197
Figure 103: United Kingdom Alcoholic Drinks Market Value: $ billion, 2004-2008 202
Figure 104: United Kingdom Alcoholic Drinks Market Volume: Liters million, 2004-2008 203
Figure 105: United Kingdom Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 204
Figure 106: United Kingdom Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 205
Figure 107: United Kingdom Alcoholic Drinks Market Share: % Share, by Volume, 2008 206
Figure 108: Forces Driving Competition in the Alcoholic Drinks Market in the United Kingdom, 2008 207
Figure 109: Drivers of Buyer Power in the Alcoholic Drinks Market in the United Kingdom, 2008 209
Figure 110: Drivers of Supplier Power in the Alcoholic Drinks Market in the United Kingdom, 2008 211
Figure 111: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in the United Kingdom, 2008 212
Figure 112: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in the United Kingdom, 2008 213
Figure 113: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in the United Kingdom, 2008 214
Figure 114: Revenues & Profitability: Heineken N.V. 217
Figure 115: Revenues & Profitability: Anheuser-Busch InBev NV/SA 220
Figure 116: Revenues & Profitability: Molson Coors Brewing Company 223
Figure 117: United Kingdom Alcoholic Drinks Distribution: % Share, by Volume, 2008 224
Figure 118: United Kingdom Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 225
Figure 119: United Kingdom Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 226
Figure 120: United States Alcoholic Drinks Market Value: $ billion, 2004-2008 231
Figure 121: United States Alcoholic Drinks Market Volume: Liters billion, 2004-2008 232
Figure 122: United States Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 233
Figure 123: United States Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 234
Figure 124: United States Alcoholic Drinks Market Share: % Share, by Volume, 2008 235
Figure 125: Forces Driving Competition in the Alcoholic Drinks Market in the United States, 2008 236
Figure 126: Drivers of Buyer Power in the Alcoholic Drinks Market in the United States, 2008 238
Figure 127: Drivers of Supplier Power in the Alcoholic Drinks Market in the United States, 2008 240
Figure 128: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in the United States, 2008 241
Figure 129: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in the United States, 2008 242
Figure 130: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in the United States, 2008 243
Figure 131: Revenues & Profitability: Anheuser-Busch InBev NV/SA 246
Figure 132: Revenues & Profitability: SABMiller Plc 249
Figure 133: Revenues & Profitability: Molson Coors Brewing Company 252
Figure 134: United States Alcoholic Drinks Distribution: % Share, by Volume, 2008 253
Figure 135: United States Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 254
Figure 136: United States Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 255



[Cerrar la tabla de contenidos]

LIST OF TABLES
Table 1: G8 Alcoholic Drinks Industry, revenue ($bn), 2004–13 23
Table 2: G8 Alcoholic Drinks Industry, revenue by country ($bn) 2004–08 26
Table 3: G8 Alcoholic Drinks Industry forecast, revenue by country ($bn) 2004–13 28
Table 4: Canada Alcoholic Drinks Market Value: $ billion, 2004-2008 31
Table 5: Canada Alcoholic Drinks Market Volume: Liters million, 2004-2008 32
Table 6: Canada Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 33
Table 7: Canada Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 34
Table 8: Canada Alcoholic Drinks Market Share: % Share, by Volume, 2008 35
Table 9: Key Facts: Molson Coors Brewing Company 45
Table 10: Key Financials: Molson Coors Brewing Company 47
Table 11: Key Facts: Anheuser-Busch InBev NV/SA 48
Table 12: Key Financials: Anheuser-Busch InBev NV/SA 50
Table 13: Key Facts: Moosehead Brewing Co 51
Table 14: Canada Alcoholic Drinks Distribution: % Share, by Volume, 2008 52
Table 15: Canada Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 53
Table 16: Canada Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 54
Table 17: Canada Size of Population (million) , 2004-2008 55
Table 18: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008 55
Table 19: Canada Inflation, 2004-2008 56
Table 20: Canada Exchange Rate, 2004-2008 56
Table 21: France Alcoholic Drinks Market Value: $ billion, 2004-2008 59
Table 22: France Alcoholic Drinks Market Volume: Liters million, 2004-2008 60
Table 23: France Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 61
Table 24: France Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 62
Table 25: France Alcoholic Drinks Market Share: % Share, by Volume, 2008 63
Table 26: Key Facts: Patriarche Pere ET Fils 72
Table 27: Key Facts: Carlsberg A/S 73
Table 28: Key Financials: Carlsberg A/S 75
Table 29: Key Facts: Heineken N.V. 76
Table 30: Key Financials: Heineken N.V. 78
Table 31: France Alcoholic Drinks Distribution: % Share, by Volume, 2008 79
Table 32: France Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 80
Table 33: France Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 81
Table 34: France Size of Population (million) , 2004-2008 82
Table 35: France GDP (Constant 2000 Prices, $ billion), 2004-2008 82
Table 36: France Inflation, 2004-2008 83
Table 37: France Exchange Rate, 2004-2008 83
Table 38: Germany Alcoholic Drinks Market Value: $ billion, 2004-2008 86
Table 39: Germany Alcoholic Drinks Market Volume: Liters billion, 2004-2008 87
Table 40: Germany Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 88
Table 41: Germany Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 89
Table 42: Germany Alcoholic Drinks Market Share: % Share, by Volume, 2008 90
Table 43: Key Facts: Oetker Gruppe 100
Table 44: Key Facts: Anheuser-Busch InBev NV/SA 102
Table 45: Key Financials: Anheuser-Busch InBev NV/SA 104
Table 46: Key Facts: Heineken N.V. 105
Table 47: Key Financials: Heineken N.V. 107
Table 48: Germany Alcoholic Drinks Distribution: % Share, by Volume, 2008 108
Table 49: Germany Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 109
Table 50: Germany Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 110
Table 51: Germany Size of Population (million) , 2004-2008 111
Table 52: Germany GDP (Constant 2000 Prices, $ billion), 2004-2008 111
Table 53: Germany Inflation, 2004-2008 112
Table 54: Germany Exchange Rate, 2004-2008 112
Table 55: Italy Alcoholic Drinks Market Value: $ billion, 2004-2008 115
Table 56: Italy Alcoholic Drinks Market Volume: Liters million, 2004-2008 116
Table 57: Italy Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 117
Table 58: Italy Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 118
Table 59: Italy Alcoholic Drinks Market Share: % Share, by Volume, 2008 119
Table 60: Key Facts: Heineken N.V. 128
Table 61: Key Financials: Heineken N.V. 130
Table 62: Key Facts: SABMiller Plc 131
Table 63: Key Financials: SABMiller Plc 133
Table 64: Key Facts: Anheuser-Busch InBev NV/SA 134
Table 65: Key Financials: Anheuser-Busch InBev NV/SA 136
Table 66: Italy Alcoholic Drinks Distribution: % Share, by Volume, 2008 137
Table 67: Italy Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 138
Table 68: Italy Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 139
Table 69: Italy Size of Population (million) , 2004-2008 140
Table 70: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008 140
Table 71: Italy Inflation, 2004-2008 141
Table 72: Italy Exchange Rate, 2004-2008 141
Table 73: Japan Alcoholic Drinks Market Value: $ billion, 2004-2008 144
Table 74: Japan Alcoholic Drinks Market Volume: Liters million, 2004-2008 145
Table 75: Japan Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 146
Table 76: Japan Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 147
Table 77: Japan Alcoholic Drinks Market Share: % Share, by Volume, 2008 148
Table 78: Key Facts: Asahi Breweries, Ltd. 157
Table 79: Key Financials: Asahi Breweries, Ltd. 159
Table 80: Key Facts: Kirin Holdings Company, Ltd. 160
Table 81: Key Financials: Kirin Holdings Company, Ltd. 162
Table 82: Key Facts: Suntory Limited 163
Table 83: Japan Alcoholic Drinks Distribution: % Share, by Volume, 2008 165
Table 84: Japan Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 166
Table 85: Japan Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 167
Table 86: Japan Size of Population (million) , 2004-2008 168
Table 87: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008 168
Table 88: Japan Inflation, 2004-2008 169
Table 89: Japan Exchange Rate, 2004-2008 169
Table 90: Russia Alcoholic Drinks Market Value: $ billion, 2004-2008 172
Table 91: Russia Alcoholic Drinks Market Volume: Liters million, 2004-2008 173
Table 92: Russia Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 174
Table 93: Russia Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 175
Table 94: Russia Alcoholic Drinks Market Share: % Share, by Volume, 2008 176
Table 95: Key Facts: Carlsberg A/S 186
Table 96: Key Financials: Carlsberg A/S 188
Table 97: Key Facts: Anheuser-Busch InBev NV/SA 189
Table 98: Key Financials: Anheuser-Busch InBev NV/SA 191
Table 99: Key Facts: Heineken N.V. 192
Table 100: Key Financials: Heineken N.V. 194
Table 101: Russia Alcoholic Drinks Distribution: % Share, by Volume, 2008 195
Table 102: Russia Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 196
Table 103: Russia Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 197
Table 104: Russia Size of Population (million) , 2004-2008 198
Table 105: Russia GDP (Constant 2000 Prices, $ billion), 2004-2008 198
Table 106: Russia Inflation, 2004-2008 199
Table 107: Russia Exchange Rate, 2004-2008 199
Table 108: United Kingdom Alcoholic Drinks Market Value: $ billion, 2004-2008 202
Table 109: United Kingdom Alcoholic Drinks Market Volume: Liters million, 2004-2008 203
Table 110: United Kingdom Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 204
Table 111: United Kingdom Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 205
Table 112: United Kingdom Alcoholic Drinks Market Share: % Share, by Volume, 2008 206
Table 113: Key Facts: Heineken N.V. 215
Table 114: Key Financials: Heineken N.V. 217
Table 115: Key Facts: Anheuser-Busch InBev NV/SA 218
Table 116: Key Financials: Anheuser-Busch InBev NV/SA 220
Table 117: Key Facts: Molson Coors Brewing Company 221
Table 118: Key Financials: Molson Coors Brewing Company 223
Table 119: United Kingdom Alcoholic Drinks Distribution: % Share, by Volume, 2008 224
Table 120: United Kingdom Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 225
Table 121: United Kingdom Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 226
Table 122: United Kingdom Size of Population (million) , 2004-2008 227
Table 123: United Kingdom GDP (Constant 2000 Prices, $ billion), 2004-2008 227
Table 124: United Kingdom Inflation, 2004-2008 228
Table 125: United Kingdom Exchange Rate, 2004-2008 228
Table 126: United States Alcoholic Drinks Market Value: $ billion, 2004-2008 231
Table 127: United States Alcoholic Drinks Market Volume: Liters billion, 2004-2008 232
Table 128: United States Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 233
Table 129: United States Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 234
Table 130: United States Alcoholic Drinks Market Share: % Share, by Volume, 2008 235
Table 131: Key Facts: Anheuser-Busch InBev NV/SA 244
Table 132: Key Financials: Anheuser-Busch InBev NV/SA 246
Table 133: Key Facts: SABMiller Plc 247
Table 134: Key Financials: SABMiller Plc 249
Table 135: Key Facts: Molson Coors Brewing Company 250
Table 136: Key Financials: Molson Coors Brewing Company 252
Table 137: United States Alcoholic Drinks Distribution: % Share, by Volume, 2008 253
Table 138: United States Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 254
Table 139: United States Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 255
Table 140: United States Size of Population (million) , 2004-2008 256
Table 141: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 256
Table 142: United States Inflation, 2004-2008 256



LIST OF FIGURES
Figure 1: G8 Alcoholic Drinks Industry, revenue ($bn) 2004–13 23
Figure 2: G8 Alcoholic Drinks Industry, revenue by country (%) 2008 24
Figure 3: G8 Alcoholic Drinks Industry, revenue by country ($bn) 2004–08 25
Figure 4: G8 Alcoholic Drinks Industry forecast, revenue by country ($bn) 2004–13 27
Figure 5: Canada Alcoholic Drinks Market Value: $ billion, 2004-2008 31
Figure 6: Canada Alcoholic Drinks Market Volume: Liters million, 2004-2008 32
Figure 7: Canada Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 33
Figure 8: Canada Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 34
Figure 9: Canada Alcoholic Drinks Market Share: % Share, by Volume, 2008 35
Figure 10: Forces Driving Competition in the Alcoholic Drinks Market in Canada, 2008 36
Figure 11: Drivers of Buyer Power in the Alcoholic Drinks Market in Canada, 2008 38
Figure 12: Drivers of Supplier Power in the Alcoholic Drinks Market in Canada, 2008 40
Figure 13: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Canada, 2008 42
Figure 14: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Canada, 2008 43
Figure 15: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Canada, 2008 44
Figure 16: Revenues & Profitability: Molson Coors Brewing Company 47
Figure 17: Revenues & Profitability: Anheuser-Busch InBev NV/SA 50
Figure 18: Canada Alcoholic Drinks Distribution: % Share, by Volume, 2008 52
Figure 19: Canada Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 53
Figure 20: Canada Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 54
Figure 21: France Alcoholic Drinks Market Value: $ billion, 2004-2008 59
Figure 22: France Alcoholic Drinks Market Volume: Liters million, 2004-2008 60
Figure 23: France Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 61
Figure 24: France Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 62
Figure 25: France Alcoholic Drinks Market Share: % Share, by Volume, 2008 63
Figure 26: Forces Driving Competition in the Alcoholic Drinks Market in France, 2008 64
Figure 27: Drivers of Buyer Power in the Alcoholic Drinks Market in France, 2008 66
Figure 28: Drivers of Supplier Power in the Alcoholic Drinks Market in France, 2008 68
Figure 29: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in France, 2008 69
Figure 30: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in France, 2008 70
Figure 31: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in France, 2008 71
Figure 32: Revenues & Profitability: Carlsberg A/S 75
Figure 33: Revenues & Profitability: Heineken N.V. 78
Figure 34: France Alcoholic Drinks Distribution: % Share, by Volume, 2008 79
Figure 35: France Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 80
Figure 36: France Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 81
Figure 37: Germany Alcoholic Drinks Market Value: $ billion, 2004-2008 86
Figure 38: Germany Alcoholic Drinks Market Volume: Liters billion, 2004-2008 87
Figure 39: Germany Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 88
Figure 40: Germany Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 89
Figure 41: Germany Alcoholic Drinks Market Share: % Share, by Volume, 2008 90
Figure 42: Forces Driving Competition in the Alcoholic Drinks Market in Germany, 2008 91
Figure 43: Drivers of Buyer Power in the Alcoholic Drinks Market in Germany, 2008 93
Figure 44: Drivers of Supplier Power in the Alcoholic Drinks Market in Germany, 2008 95
Figure 45: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Germany, 2008 97
Figure 46: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Germany, 2008 98
Figure 47: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Germany, 2008 99
Figure 48: Revenues & Profitability: Anheuser-Busch InBev NV/SA 104
Figure 49: Revenues & Profitability: Heineken N.V. 107
Figure 50: Germany Alcoholic Drinks Distribution: % Share, by Volume, 2008 108
Figure 51: Germany Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 109
Figure 52: Germany Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 110
Figure 53: Italy Alcoholic Drinks Market Value: $ billion, 2004-2008 115
Figure 54: Italy Alcoholic Drinks Market Volume: Liters million, 2004-2008 116
Figure 55: Italy Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 117
Figure 56: Italy Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 118
Figure 57: Italy Alcoholic Drinks Market Share: % Share, by Volume, 2008 119
Figure 58: Forces Driving Competition in the Alcoholic Drinks Market in Italy, 2008 120
Figure 59: Drivers of Buyer Power in the Alcoholic Drinks Market in Italy, 2008 122
Figure 60: Drivers of Supplier Power in the Alcoholic Drinks Market in Italy, 2008 124
Figure 61: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Italy, 2008 125
Figure 62: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Italy, 2008 126
Figure 63: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Italy, 2008 127
Figure 64: Revenues & Profitability: Heineken N.V. 130
Figure 65: Revenues & Profitability: SABMiller Plc 133
Figure 66: Revenues & Profitability: Anheuser-Busch InBev NV/SA 136
Figure 67: Italy Alcoholic Drinks Distribution: % Share, by Volume, 2008 137
Figure 68: Italy Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 138
Figure 69: Italy Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 139
Figure 70: Japan Alcoholic Drinks Market Value: $ billion, 2004-2008 144
Figure 71: Japan Alcoholic Drinks Market Volume: Liters million, 2004-2008 145
Figure 72: Japan Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 146
Figure 73: Japan Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 147
Figure 74: Japan Alcoholic Drinks Market Share: % Share, by Volume, 2008 148
Figure 75: Forces Driving Competition in the Alcoholic Drinks Market in Japan, 2008 149
Figure 76: Drivers of Buyer Power in the Alcoholic Drinks Market in Japan, 2008 151
Figure 77: Drivers of Supplier Power in the Alcoholic Drinks Market in Japan, 2008 153
Figure 78: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Japan, 2008 154
Figure 79: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Japan, 2008 155
Figure 80: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Japan, 2008 156
Figure 81: Revenues & Profitability: Asahi Breweries, Ltd. 159
Figure 82: Revenues & Profitability: Kirin Holdings Company, Ltd. 162
Figure 83: Japan Alcoholic Drinks Distribution: % Share, by Volume, 2008 165
Figure 84: Japan Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 166
Figure 85: Japan Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 167
Figure 86: Russia Alcoholic Drinks Market Value: $ billion, 2004-2008 172
Figure 87: Russia Alcoholic Drinks Market Volume: Liters million, 2004-2008 173
Figure 88: Russia Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 174
Figure 89: Russia Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 175
Figure 90: Russia Alcoholic Drinks Market Share: % Share, by Volume, 2008 176
Figure 91: Forces Driving Competition in the Alcoholic Drinks Market in Russia, 2008 177
Figure 92: Drivers of Buyer Power in the Alcoholic Drinks Market in Russia, 2008 179
Figure 93: Drivers of Supplier Power in the Alcoholic Drinks Market in Russia, 2008 181
Figure 94: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Russia, 2008 183
Figure 95: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Russia, 2008 184
Figure 96: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Russia, 2008 185
Figure 97: Revenues & Profitability: Carlsberg A/S 188
Figure 98: Revenues & Profitability: Anheuser-Busch InBev NV/SA 191
Figure 99: Revenues & Profitability: Heineken N.V. 194
Figure 100: Russia Alcoholic Drinks Distribution: % Share, by Volume, 2008 195
Figure 101: Russia Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 196
Figure 102: Russia Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 197
Figure 103: United Kingdom Alcoholic Drinks Market Value: $ billion, 2004-2008 202
Figure 104: United Kingdom Alcoholic Drinks Market Volume: Liters million, 2004-2008 203
Figure 105: United Kingdom Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 204
Figure 106: United Kingdom Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 205
Figure 107: United Kingdom Alcoholic Drinks Market Share: % Share, by Volume, 2008 206
Figure 108: Forces Driving Competition in the Alcoholic Drinks Market in the United Kingdom, 2008 207
Figure 109: Drivers of Buyer Power in the Alcoholic Drinks Market in the United Kingdom, 2008 209
Figure 110: Drivers of Supplier Power in the Alcoholic Drinks Market in the United Kingdom, 2008 211
Figure 111: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in the United Kingdom, 2008 212
Figure 112: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in the United Kingdom, 2008 213
Figure 113: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in the United Kingdom, 2008 214
Figure 114: Revenues & Profitability: Heineken N.V. 217
Figure 115: Revenues & Profitability: Anheuser-Busch InBev NV/SA 220
Figure 116: Revenues & Profitability: Molson Coors Brewing Company 223
Figure 117: United Kingdom Alcoholic Drinks Distribution: % Share, by Volume, 2008 224
Figure 118: United Kingdom Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 225
Figure 119: United Kingdom Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 226
Figure 120: United States Alcoholic Drinks Market Value: $ billion, 2004-2008 231
Figure 121: United States Alcoholic Drinks Market Volume: Liters billion, 2004-2008 232
Figure 122: United States Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 233
Figure 123: United States Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 234
Figure 124: United States Alcoholic Drinks Market Share: % Share, by Volume, 2008 235
Figure 125: Forces Driving Competition in the Alcoholic Drinks Market in the United States, 2008 236
Figure 126: Drivers of Buyer Power in the Alcoholic Drinks Market in the United States, 2008 238
Figure 127: Drivers of Supplier Power in the Alcoholic Drinks Market in the United States, 2008 240
Figure 128: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in the United States, 2008 241
Figure 129: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in the United States, 2008 242
Figure 130: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in the United States, 2008 243
Figure 131: Revenues & Profitability: Anheuser-Busch InBev NV/SA 246
Figure 132: Revenues & Profitability: SABMiller Plc 249
Figure 133: Revenues & Profitability: Molson Coors Brewing Company 252
Figure 134: United States Alcoholic Drinks Distribution: % Share, by Volume, 2008 253
Figure 135: United States Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 254
Figure 136: United States Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 255


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