Baby Personal Care in China to 2013

Introduction

This databook provides key data and information on the baby personal care market in China. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: diapers and baby toiletries

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the baby personal care market, including company overview, key facts and business description

Highlights

The market for baby personal care in China increased at a compound annual growth rate of 7.8% between 2003 and 2008.

The diapers category led the baby personal care market in China, accounting for a share of 78.1%.

Leading players in Chinese baby personal care market include Procter & Gamble Company, The, Hengan International Group Company Limited and Johnson & Johnson.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby personal care market in China

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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