TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Unilever 21
Kao Corporation 26
Tsumura & Company limited 30
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Asia-Pacific bath & shower products market value: $ million, 2006–10(e) 10
Table 2: Asia–Pacific bath & shower products market volume: million units, 2006–10(e) 11
Table 3: Asia-Pacific bath & shower products market segmentation I:% share, by value, 2010(e) 12
Table 4: Asia-Pacific bath & shower products market segmentation II: % share, by value, 2010(e) 13
Table 5: Asia-Pacific bath & shower products market share: % share, by value, 2010(e) 14
Table 6: Unilever: key facts 21
Table 7: Unilever: key financials ($) 23
Table 8: Unilever: key financials (€) 23
Table 9: Unilever: key financial ratios 24
Table 10: Kao Corporation: key facts 26
Table 11: Kao Corporation: key financials ($) 28
Table 12: Kao Corporation: key financials (¥) 28
Table 13: Kao Corporation: key financial ratios 28
Table 14: Tsumura & Company limited: key facts 30
Table 15: Tsumura & Company limited: key financials ($) 31
Table 16: Tsumura & Company limited: key financials (¥) 31
Table 17: Tsumura & Company limited: key financial ratios 32
Table 18: Asia-Pacific bath & shower products market distribution: % share, by value, 2010(e) 34
Table 19: Asia-Pacific bath & shower products market value forecast: $ million, 2010–15 35
Table 20: Asia–Pacific bath & shower products market volume forecast: million units, 2010–15 36
LIST OF FIGURES
Figure 1: Asia-Pacific bath & shower products market value: $ million, 2006–10(e) 10
Figure 2: Asia–Pacific bath & shower products market volume: million units, 2006–10(e) 11
Figure 3: Asia-Pacific bath & shower products market segmentation I:% share, by value, 2010(e) 12
Figure 4: Asia-Pacific bath & shower products market segmentation II: % share, by value, 2010(e) 13
Figure 5: Asia-Pacific bath & shower products market share: % share, by value, 2010(e) 14
Figure 6: Forces driving competition in the bath & shower products market in Asia-Pacific, 2010 15
Figure 7: Drivers of buyer power in the bath & shower products market in Asia-Pacific, 2010 16
Figure 8: Drivers of supplier power in the bath & shower products market in Asia-Pacific, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the bath & shower products market in Asia-Pacific, 2010 18
Figure 10: Factors influencing the threat of substitutes in the bath & shower products market in Asia-Pacific, 2010 19
Figure 11: Drivers of degree of rivalry in the bath & shower products market in Asia-Pacific, 2010 20
Figure 12: Unilever: revenues & profitability 24
Figure 13: Unilever: assets & liabilities 25
Figure 14: Kao Corporation: revenues & profitability 29
Figure 15: Kao Corporation: assets & liabilities 29
Figure 16: Tsumura & Company limited: revenues & profitability 32
Figure 17: Tsumura & Company limited: assets & liabilities 33
Figure 18: Asia-Pacific bath & shower products market distribution: % share, by value, 2010(e) 34
Figure 19: Asia-Pacific bath & shower products market value forecast: $ million, 2010–15 35
Figure 20: Asia–Pacific bath & shower products market volume forecast: million units, 2010–15 36
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