Bath & Shower Products in Europe

Introduction

Bath & Shower Products in Europe industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Europe bath & shower products market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The bath & shower products market consists of the retail sale of shower products, liquid bath products and other bath products. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The European bath & shower products market generated total revenues of $5.6 billion in 2010, representing a compound annual growth rate (CAGR) of 2.3% for the period spanning 2006-2010.

*Shower products sales proved the most lucrative for the European bath & shower products market in 2010, generating total revenues of $4 billion, equivalent to 70.8% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 2.6% for the five-year period 2010-2015, which is expected to drive the market to a value of $6.4 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the bath & shower products market in Europe

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the bath & shower products market in Europe

Leading company profiles reveal details of key bath & shower products market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Europe bath & shower products market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Europe economy

Key Questions Answered

What was the size of the Europe bath & shower products market by value in 2010?

What will be the size of the Europe bath & shower products market in 2015?

What factors are affecting the strength of competition in the Europe bath & shower products market?

How has the market performed over the last five years?

Who are the top competitiors in Europe's bath & shower products market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 21
Rivalry 22
LEADING COMPANIES 23
Unilever 23
Sara Lee Corporation 28
Beiersdorf AG 33
MARKET DISTRIBUTION 37
MARKET FORECASTS 38
Market value forecast 38
Market volume forecast 39
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43

LIST OF TABLES
Table 1: Europe bath & shower products market value: $ million, 2006–10(e) 10
Table 2: Europe bath & shower products market volume: million units, 2006–10(e) 11
Table 3: Europe bath & shower products market segmentation I:% share, by value, 2010(e) 12
Table 4: Europe bath & shower products market segmentation II: % share, by value, 2010(e) 13
Table 5: Europe bath & shower products market share: % share, by value, 2010(e) 14
Table 6: Unilever: key facts 23
Table 7: Unilever: key financials ($) 25
Table 8: Unilever: key financials (€) 25
Table 9: Unilever: key financial ratios 26
Table 10: Sara Lee Corporation: key facts 28
Table 11: Sara Lee Corporation: key financials ($) 31
Table 12: Sara Lee Corporation: key financial ratios 31
Table 13: Beiersdorf AG: key facts 33
Table 14: Beiersdorf AG: key financials ($) 35
Table 15: Beiersdorf AG: key financials (€) 35
Table 16: Beiersdorf AG: key financial ratios 35
Table 17: Europe bath & shower products market distribution: % share, by value, 2010(e) 37
Table 18: Europe bath & shower products market value forecast: $ million, 2010–15 38
Table 19: Europe bath & shower products market volume forecast: million units, 2010–15 39

LIST OF FIGURES
Figure 1: Europe bath & shower products market value: $ million, 2006–10(e) 10
Figure 2: Europe bath & shower products market volume: million units, 2006–10(e) 11
Figure 3: Europe bath & shower products market segmentation I:% share, by value, 2010(e) 12
Figure 4: Europe bath & shower products market segmentation II: % share, by value, 2010(e) 13
Figure 5: Europe bath & shower products market share: % share, by value, 2010(e) 14
Figure 6: Forces driving competition in the bath & shower products market in Europe, 2010 15
Figure 7: Drivers of buyer power in the bath & shower products market in Europe, 2010 17
Figure 8: Drivers of supplier power in the bath & shower products market in Europe, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the bath & shower products market in Europe, 2010 19
Figure 10: Factors influencing the threat of substitutes in the bath & shower products market in Europe, 2010 21
Figure 11: Drivers of degree of rivalry in the bath & shower products market in Europe, 2010 22
Figure 12: Unilever: revenues & profitability 26
Figure 13: Unilever: assets & liabilities 27
Figure 14: Sara Lee Corporation: revenues & profitability 32
Figure 15: Sara Lee Corporation: assets & liabilities 32
Figure 16: Beiersdorf AG: revenues & profitability 36
Figure 17: Beiersdorf AG: assets & liabilities 36
Figure 18: Europe bath & shower products market distribution: % share, by value, 2010(e) 37
Figure 19: Europe bath & shower products market value forecast: $ million, 2010–15 38
Figure 20: Europe bath & shower products market volume forecast: million units, 2010–15 39


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