Bath & Shower Products in Germany

Introduction

Bath & Shower Products in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany bath & shower products market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The bath & shower products market consists of the retail sale of shower products, liquid bath products and other bath products. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The German bath & shower products market generated total revenues of $1.1 billion in 2010, representing a compound annual growth rate (CAGR) of 1.5% for the period spanning 2006-2010.

*Shower products sales proved the most lucrative for the German bath & shower products market in 2010, generating total revenues of $876.6 million, equivalent to 77.8% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 1.9% for the five-year period 2010-2015, which is expected to drive the market to a value of $1.2 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the bath & shower products market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the bath & shower products market in Germany

Leading company profiles reveal details of key bath & shower products market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany bath & shower products market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany bath & shower products market by value in 2010?

What will be the size of the Germany bath & shower products market in 2015?

What factors are affecting the strength of competition in the Germany bath & shower products market?

How has the market performed over the last five years?

Who are the top competitiors in Germany's bath & shower products market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 21
Rivalry 22
LEADING COMPANIES 23
Beiersdorf AG 23
Unilever 27
Henkel KGaA 32
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44

LIST OF TABLES
Table 1: Germany bath & shower products market value: $ million, 2006–10(e) 10
Table 2: Germany bath & shower products market volume: million units, 2006–10(e) 11
Table 3: Germany bath & shower products market segmentation I:% share, by value, 2010(e) 12
Table 4: Germany bath & shower products market segmentation II: % share, by value, 2010(e) 13
Table 5: Germany bath & shower products market share: % share, by value, 2010(e) 14
Table 6: Beiersdorf AG: key facts 23
Table 7: Beiersdorf AG: key financials ($) 25
Table 8: Beiersdorf AG: key financials (€) 25
Table 9: Beiersdorf AG: key financial ratios 25
Table 10: Unilever: key facts 27
Table 11: Unilever: key financials ($) 29
Table 12: Unilever: key financials (€) 29
Table 13: Unilever: key financial ratios 30
Table 14: Henkel KGaA: key facts 32
Table 15: Henkel KGaA: key financials ($) 33
Table 16: Henkel KGaA: key financials (€) 34
Table 17: Henkel KGaA: key financial ratios 34
Table 18: Germany bath & shower products market distribution: % share, by value, 2010(e) 36
Table 19: Germany bath & shower products market value forecast: $ million, 2010–15 37
Table 20: Germany bath & shower products market volume forecast: million units, 2010–15 38
Table 21: Germany size of population (million), 2006–10 39
Table 22: Germany gdp (constant 2000 prices, $ billion), 2006–10 39
Table 23: Germany gdp (current prices, $ billion), 2006–10 39
Table 24: Germany inflation, 2006–10 40
Table 25: Germany consumer price index (absolute), 2006–10 40
Table 26: Germany exchange rate, 2006–10 40

LIST OF FIGURES
Figure 1: Germany bath & shower products market value: $ million, 2006–10(e) 10
Figure 2: Germany bath & shower products market volume: million units, 2006–10(e) 11
Figure 3: Germany bath & shower products market segmentation I:% share, by value, 2010(e) 12
Figure 4: Germany bath & shower products market segmentation II: % share, by value, 2010(e) 13
Figure 5: Germany bath & shower products market share: % share, by value, 2010(e) 14
Figure 6: Forces driving competition in the bath & shower products market in Germany, 2010 15
Figure 7: Drivers of buyer power in the bath & shower products market in Germany, 2010 17
Figure 8: Drivers of supplier power in the bath & shower products market in Germany, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the bath & shower products market in Germany, 2010 19
Figure 10: Factors influencing the threat of substitutes in the bath & shower products market in Germany, 2010 21
Figure 11: Drivers of degree of rivalry in the bath & shower products market in Germany, 2010 22
Figure 12: Beiersdorf AG: revenues & profitability 26
Figure 13: Beiersdorf AG: assets & liabilities 26
Figure 14: Unilever: revenues & profitability 30
Figure 15: Unilever: assets & liabilities 31
Figure 16: Henkel KGaA: revenues & profitability 35
Figure 17: Henkel KGaA: assets & liabilities 35
Figure 18: Germany bath & shower products market distribution: % share, by value, 2010(e) 36
Figure 19: Germany bath & shower products market value forecast: $ million, 2010–15 37
Figure 20: Germany bath & shower products market volume forecast: million units, 2010–15 38


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