TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Unilever 22
Procter & Gamble Company, The 27
Johnson & Johnson 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: United States bath & shower products market value: $ million, 2006–10(e) 10
Table 2: United States bath & shower products market volume: million units, 2006–10(e) 11
Table 3: United States bath & shower products market segmentation I:% share, by value, 2010(e) 12
Table 4: United States bath & shower products market segmentation II: % share, by value, 2010(e) 13
Table 5: United States bath & shower products market share: % share, by value, 2010(e) 14
Table 6: Unilever: key facts 22
Table 7: Unilever: key financials ($) 24
Table 8: Unilever: key financials (€) 24
Table 9: Unilever: key financial ratios 25
Table 10: Procter & Gamble Company, The: key facts 27
Table 11: Procter & Gamble Company, The: key financials ($) 29
Table 12: Procter & Gamble Company, The: key financial ratios 29
Table 13: Johnson & Johnson: key facts 31
Table 14: Johnson & Johnson: key financials ($) 33
Table 15: Johnson & Johnson: key financial ratios 33
Table 16: United States bath & shower products market distribution: % share, by value, 2010(e) 35
Table 17: United States bath & shower products market value forecast: $ million, 2010–15 36
Table 18: United States bath & shower products market volume forecast: million units, 2010–15 37
Table 19: United States size of population (million), 2006–10 38
Table 20: United States gdp (constant 2000 prices, $ billion), 2006–10 38
Table 21: United States gdp (current prices, $ billion), 2006–10 38
Table 22: United States inflation, 2006–10 39
Table 23: United States consumer price index (absolute), 2006–10 39
Table 24: United States exchange rate, 2006–10 39
LIST OF FIGURES
Figure 1: United States bath & shower products market value: $ million, 2006–10(e) 10
Figure 2: United States bath & shower products market volume: million units, 2006–10(e) 11
Figure 3: United States bath & shower products market segmentation I:% share, by value, 2010(e) 12
Figure 4: United States bath & shower products market segmentation II: % share, by value, 2010(e) 13
Figure 5: United States bath & shower products market share: % share, by value, 2010(e) 14
Figure 6: Forces driving competition in the bath & shower products market in the United States, 2010 15
Figure 7: Drivers of buyer power in the bath & shower products market in the United States, 2010 16
Figure 8: Drivers of supplier power in the bath & shower products market in the United States, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the bath & shower products market in the United States, 2010 18
Figure 10: Factors influencing the threat of substitutes in the bath & shower products market in the United States, 2010 20
Figure 11: Drivers of degree of rivalry in the bath & shower products market in the United States, 2010 21
Figure 12: Unilever: revenues & profitability 25
Figure 13: Unilever: assets & liabilities 26
Figure 14: Procter & Gamble Company, The: revenues & profitability 30
Figure 15: Procter & Gamble Company, The: assets & liabilities 30
Figure 16: Johnson & Johnson: revenues & profitability 34
Figure 17: Johnson & Johnson: assets & liabilities 34
Figure 18: United States bath & shower products market distribution: % share, by value, 2010(e) 35
Figure 19: United States bath & shower products market value forecast: $ million, 2010–15 36
Figure 20: United States bath & shower products market volume forecast: million units, 2010–15 37
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