Introduction
This databook provides key data and information on the beer, cider and FABs market in China. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on three categories: beer, FABs and cider.
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008
*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description
Highlights
The market for beer, cider and FABs in China increased at a compound annual growth rate of 11.3% between 2003 and 2008.
The beer category led the beer, cider and FABs market in China, accounting for a share of 99.7%.
Leading players in Chinese beer, cider and FABs market include Anheuser-Busch InBev, SABMiller and Tsingtao Brewery Company Limited.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in China
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
Report Highlights
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