TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Nestle S.A. 21
Gerolsteiner Co., Gmbh 26
Coca-Cola Company, The 27
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Germany bottled water market value: $ million, 2006–10(e) 10
Table 2: Germany bottled water market volume: million liters, 2006–10(e) 11
Table 3: Germany bottled water market segmentation I:% share, by value, 2010(e) 12
Table 4: Germany bottled water market segmentation II: % share, by value, 2010(e) 13
Table 5: Germany bottled water market share: % share, by volume, 2010(e) 14
Table 6: Nestle S.A.: key facts 21
Table 7: Nestle S.A.: key financials ($) 24
Table 8: Nestle S.A.: key financials (CHF) 24
Table 9: Nestle S.A.: key financial ratios 24
Table 10: Gerolsteiner Co., Gmbh: key facts 26
Table 11: Coca-Cola Company, The: key facts 27
Table 12: Coca-Cola Company, The: key financials ($) 30
Table 13: Coca-Cola Company, The: key financial ratios 30
Table 14: Germany bottled water market distribution: % share, by volume, 2010(e) 32
Table 15: Germany bottled water market value forecast: $ million, 2010–15 33
Table 16: Germany bottled water market volume forecast: million liters, 2010–15 34
Table 17: Germany size of population (million), 2006–10 35
Table 18: Germany gdp (constant 2000 prices, $ billion), 2006–10 35
Table 19: Germany gdp (current prices, $ billion), 2006–10 35
Table 20: Germany inflation, 2006–10 36
Table 21: Germany consumer price index (absolute), 2006–10 36
Table 22: Germany exchange rate, 2006–10 36
LIST OF FIGURES
Figure 1: Germany bottled water market value: $ million, 2006–10(e) 10
Figure 2: Germany bottled water market volume: million liters, 2006–10(e) 11
Figure 3: Germany bottled water market segmentation I:% share, by value, 2010(e) 12
Figure 4: Germany bottled water market segmentation II: % share, by value, 2010(e) 13
Figure 5: Germany bottled water market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the bottled water market in Germany, 2010 15
Figure 7: Drivers of buyer power in the bottled water market in Germany, 2010 16
Figure 8: Drivers of supplier power in the bottled water market in Germany, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the bottled water market in Germany, 2010 18
Figure 10: Factors influencing the threat of substitutes in the bottled water market in Germany, 2010 19
Figure 11: Drivers of degree of rivalry in the bottled water market in Germany, 2010 20
Figure 12: Nestle S.A.: revenues & profitability 25
Figure 13: Nestle S.A.: assets & liabilities 25
Figure 14: Coca-Cola Company, The: revenues & profitability 31
Figure 15: Coca-Cola Company, The: assets & liabilities 31
Figure 16: Germany bottled water market distribution: % share, by volume, 2010(e) 32
Figure 17: Germany bottled water market value forecast: $ million, 2010–15 33
Figure 18: Germany bottled water market volume forecast: million liters, 2010–15 34
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