TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Suntory Limited 21
Coca-Cola Company, The 23
Kirin Brewery Holdings Company, Limited 29
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Japan bottled water market value: $ million, 2006–10(e) 10
Table 2: Japan bottled water market volume: million liters, 2006–10(e) 11
Table 3: Japan bottled water market segmentation I:% share, by value, 2010(e) 12
Table 4: Japan bottled water market segmentation II: % share, by value, 2010(e) 13
Table 5: Japan bottled water market share: % share, by volume, 2010(e) 14
Table 6: Suntory Limited: key facts 21
Table 7: Coca-Cola Company, The: key facts 23
Table 8: Coca-Cola Company, The: key financials ($) 26
Table 9: Coca-Cola Company, The: key financial ratios 27
Table 10: Kirin Brewery Holdings Company, Limited: key facts 29
Table 11: Kirin Brewery Holdings Company, Limited: key financials ($) 31
Table 12: Kirin Brewery Holdings Company, Limited: key financials (¥) 31
Table 13: Kirin Brewery Holdings Company, Limited: key financial ratios 31
Table 14: Japan bottled water market distribution: % share, by volume, 2010(e) 33
Table 15: Japan bottled water market value forecast: $ million, 2010–15 34
Table 16: Japan bottled water market volume forecast: million liters, 2010–15 35
Table 17: Japan size of population (million), 2006–10 36
Table 18: Japan gdp (constant 2000 prices, $ billion), 2006–10 36
Table 19: Japan gdp (current prices, $ billion), 2006–10 36
Table 20: Japan inflation, 2006–10 37
Table 21: Japan consumer price index (absolute), 2006–10 37
Table 22: Japan exchange rate, 2006–10 37
LIST OF FIGURES
Figure 1: Japan bottled water market value: $ million, 2006–10(e) 10
Figure 2: Japan bottled water market volume: million liters, 2006–10(e) 11
Figure 3: Japan bottled water market segmentation I:% share, by value, 2010(e) 12
Figure 4: Japan bottled water market segmentation II: % share, by value, 2010(e) 13
Figure 5: Japan bottled water market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the bottled water market in Japan, 2010 15
Figure 7: Drivers of buyer power in the bottled water market in Japan, 2010 16
Figure 8: Drivers of supplier power in the bottled water market in Japan, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the bottled water market in Japan, 2010 18
Figure 10: Factors influencing the threat of substitutes in the bottled water market in Japan, 2010 19
Figure 11: Drivers of degree of rivalry in the bottled water market in Japan, 2010 20
Figure 12: Coca-Cola Company, The: revenues & profitability 27
Figure 13: Coca-Cola Company, The: assets & liabilities 28
Figure 14: Kirin Brewery Holdings Company, Limited: revenues & profitability 32
Figure 15: Kirin Brewery Holdings Company, Limited: assets & liabilities 32
Figure 16: Japan bottled water market distribution: % share, by volume, 2010(e) 33
Figure 17: Japan bottled water market value forecast: $ million, 2010–15 34
Figure 18: Japan bottled water market volume forecast: million liters, 2010–15 35
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