TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Coca-Cola Company, The 21
Embotelladora Don Jorge Sac 26
Aje Group 27
MARKET DISTRIBUTION 28
MARKET FORECASTS 29
Market value forecast 29
Market volume forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 35
ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36
LIST OF TABLES
Table 1: Peru bottled water market value: $ million, 2006–10(e) 10
Table 2: Peru bottled water market volume: million liters, 2006–10(e) 11
Table 3: Peru bottled water market segmentation I:% share, by value, 2010(e) 12
Table 4: Peru bottled water market segmentation II: % share, by value, 2010(e) 13
Table 5: Peru bottled water market share: % share, by volume, 2010(e) 14
Table 6: Coca-Cola Company, The: key facts 21
Table 7: Coca-Cola Company, The: key financials ($) 24
Table 8: Coca-Cola Company, The: key financial ratios 24
Table 9: Embotelladora Don Jorge Sac: key facts 26
Table 10: Aje Group: key facts 27
Table 11: Peru bottled water market distribution: % share, by volume, 2010(e) 28
Table 12: Peru bottled water market value forecast: $ million, 2010–15 29
Table 13: Peru bottled water market volume forecast: million liters, 2010–15 30
Table 14: Peru size of population (million), 2006–10 31
Table 15: Peru gdp (constant 2000 prices, $ billion), 2006–10 31
Table 16: Peru gdp (current prices, $ billion), 2006–10 31
Table 17: Peru inflation, 2006–10 32
Table 18: Peru consumer price index (absolute), 2006–10 32
Table 19: Peru exchange rate, 2006–10 32
LIST OF FIGURES
Figure 1: Peru bottled water market value: $ million, 2006–10(e) 10
Figure 2: Peru bottled water market volume: million liters, 2006–10(e) 11
Figure 3: Peru bottled water market segmentation I:% share, by value, 2010(e) 12
Figure 4: Peru bottled water market segmentation II: % share, by value, 2010(e) 13
Figure 5: Peru bottled water market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the bottled water market in Peru, 2010 15
Figure 7: Drivers of buyer power in the bottled water market in Peru, 2010 16
Figure 8: Drivers of supplier power in the bottled water market in Peru, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the bottled water market in Peru, 2010 18
Figure 10: Factors influencing the threat of substitutes in the bottled water market in Peru, 2010 19
Figure 11: Drivers of degree of rivalry in the bottled water market in Peru, 2010 20
Figure 12: Coca-Cola Company, The: revenues & profitability 25
Figure 13: Coca-Cola Company, The: assets & liabilities 25
Figure 14: Peru bottled water market distribution: % share, by volume, 2010(e) 28
Figure 15: Peru bottled water market value forecast: $ million, 2010–15 29
Figure 16: Peru bottled water market volume forecast: million liters, 2010–15 30
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