TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Nestle S.A. 22
PepsiCo, Inc. 27
Coca-Cola Company, The 31
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: United States bottled water market value: $ million, 2006–10(e) 10
Table 2: United States bottled water market volume: million liters, 2006–10(e) 11
Table 3: United States bottled water market segmentation I:% share, by value, 2010(e) 12
Table 4: United States bottled water market segmentation II: % share, by value, 2010(e) 13
Table 5: United States bottled water market share: % share, by volume, 2010(e) 14
Table 6: Nestle S.A.: key facts 22
Table 7: Nestle S.A.: key financials ($) 25
Table 8: Nestle S.A.: key financials (CHF) 25
Table 9: Nestle S.A.: key financial ratios 25
Table 10: PepsiCo, Inc.: key facts 27
Table 11: PepsiCo, Inc.: key financials ($) 29
Table 12: PepsiCo, Inc.: key financial ratios 29
Table 13: Coca-Cola Company, The: key facts 31
Table 14: Coca-Cola Company, The: key financials ($) 34
Table 15: Coca-Cola Company, The: key financial ratios 34
Table 16: United States bottled water market distribution: % share, by volume, 2010(e) 36
Table 17: United States bottled water market value forecast: $ million, 2010–15 37
Table 18: United States bottled water market volume forecast: million liters, 2010–15 38
Table 19: United States size of population (million), 2006–10 39
Table 20: United States gdp (constant 2000 prices, $ billion), 2006–10 39
Table 21: United States gdp (current prices, $ billion), 2006–10 39
Table 22: United States inflation, 2006–10 40
Table 23: United States consumer price index (absolute), 2006–10 40
Table 24: United States exchange rate, 2006–10 40
LIST OF FIGURES
Figure 1: United States bottled water market value: $ million, 2006–10(e) 10
Figure 2: United States bottled water market volume: million liters, 2006–10(e) 11
Figure 3: United States bottled water market segmentation I:% share, by value, 2010(e) 12
Figure 4: United States bottled water market segmentation II: % share, by value, 2010(e) 13
Figure 5: United States bottled water market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the bottled water market in the United States, 2010 15
Figure 7: Drivers of buyer power in the bottled water market in the United States, 2010 16
Figure 8: Drivers of supplier power in the bottled water market in the United States, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the bottled water market in the United States, 2010 18
Figure 10: Factors influencing the threat of substitutes in the bottled water market in the United States, 2010 20
Figure 11: Drivers of degree of rivalry in the bottled water market in the United States, 2010 21
Figure 12: Nestle S.A.: revenues & profitability 26
Figure 13: Nestle S.A.: assets & liabilities 26
Figure 14: PepsiCo, Inc.: revenues & profitability 30
Figure 15: PepsiCo, Inc.: assets & liabilities 30
Figure 16: Coca-Cola Company, The: revenues & profitability 35
Figure 17: Coca-Cola Company, The: assets & liabilities 35
Figure 18: United States bottled water market distribution: % share, by volume, 2010(e) 36
Figure 19: United States bottled water market value forecast: $ million, 2010–15 37
Figure 20: United States bottled water market volume forecast: million liters, 2010–15 38
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