TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Coca-Cola Company, The 21
Groupe Danone 27
Nestle S.A. 31
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: New Zealand bottled water market value: $ million, 2006–10(e) 10
Table 2: New Zealand bottled water market volume: million liters, 2006–10(e) 11
Table 3: New Zealand bottled water market segmentation I:% share, by value, 2010(e) 12
Table 4: New Zealand bottled water market segmentation II: % share, by value, 2010(e) 13
Table 5: New Zealand bottled water market share: % share, by volume, 2010(e) 14
Table 6: Coca-Cola Company, The: key facts 21
Table 7: Coca-Cola Company, The: key financials ($) 24
Table 8: Coca-Cola Company, The: key financial ratios 25
Table 9: Groupe Danone: key facts 27
Table 10: Groupe Danone: key financials ($) 28
Table 11: Groupe Danone: key financials (€) 29
Table 12: Groupe Danone: key financial ratios 29
Table 13: Nestle S.A.: key facts 31
Table 14: Nestle S.A.: key financials ($) 34
Table 15: Nestle S.A.: key financials (CHF) 34
Table 16: Nestle S.A.: key financial ratios 34
Table 17: New Zealand bottled water market distribution: % share, by volume, 2010(e) 36
Table 18: New Zealand bottled water market value forecast: $ million, 2010–15 37
Table 19: New Zealand bottled water market volume forecast: million liters, 2010–15 38
Table 20: New Zealand size of population (million), 2006–10 39
Table 21: New Zealand gdp (constant 2000 prices, $ billion), 2006–10 39
Table 22: New Zealand gdp (current prices, $ billion), 2006–10 39
Table 23: New Zealand inflation, 2006–10 40
Table 24: New Zealand consumer price index (absolute), 2006–10 40
Table 25: New Zealand exchange rate, 2006–10 40
LIST OF FIGURES
Figure 1: New Zealand bottled water market value: $ million, 2006–10(e) 10
Figure 2: New Zealand bottled water market volume: million liters, 2006–10(e) 11
Figure 3: New Zealand bottled water market segmentation I:% share, by value, 2010(e) 12
Figure 4: New Zealand bottled water market segmentation II: % share, by value, 2010(e) 13
Figure 5: New Zealand bottled water market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the bottled water market in New Zealand, 2010 15
Figure 7: Drivers of buyer power in the bottled water market in New Zealand, 2010 16
Figure 8: Drivers of supplier power in the bottled water market in New Zealand, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the bottled water market in New Zealand, 2010 18
Figure 10: Factors influencing the threat of substitutes in the bottled water market in New Zealand, 2010 19
Figure 11: Drivers of degree of rivalry in the bottled water market in New Zealand, 2010 20
Figure 12: Coca-Cola Company, The: revenues & profitability 25
Figure 13: Coca-Cola Company, The: assets & liabilities 26
Figure 14: Groupe Danone: revenues & profitability 30
Figure 15: Groupe Danone: assets & liabilities 30
Figure 16: Nestle S.A.: revenues & profitability 35
Figure 17: Nestle S.A.: assets & liabilities 35
Figure 18: New Zealand bottled water market distribution: % share, by volume, 2010(e) 36
Figure 19: New Zealand bottled water market value forecast: $ million, 2010–15 37
Figure 20: New Zealand bottled water market volume forecast: million liters, 2010–15 38
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