China Drinking Water Industry Survey Report, 2010

Cooperated with 1diaocha.com, ResearchInChina surveyed 600 consumers in mainland China concerning the consumption features of drinking water industry in August 2010. The main contents were as follows: habit of drinking bottled (barreled) mineral water, awareness of bottled (barreled) water brands, considerations while buying bottled (barreled) water, channels to know bottled (barreled) water, motivations to buy bottled water, bottled water price options, where to buy bottled water, which type of barreled water is more acceptable, and the highest acceptable price of barreled water.

With regard to brand awareness of bottled water, Nongfu Spring took the lead with approximately 80% consumers’ recognition, followed by Master Kong and Wahaha, respectively with over 40% consumers’ recognition, and Uni-President, Robust and Nestle. The six brands played an important role in bottled drinking water market, and other bands were relatively less known to consumers.

Regarding to where to buy bottled water, above 70% consumers selected the supermarket and convenience store. In addition, the community store was also an important option, while the other channels such as newsstand enjoyed a lower rate. Thus, it can be concluded that the consumers will take two factors into consideration while buying bottled water: for convenience, such as convenience store and community store, and for low price, like supermarket.

The TV ad was the most important channel for consumers to know the barreled water, accounting for approximately 70%, followed by suggestion from a friend, recommendation by sellers and Internet ad, each covering over 40%.

Based on the survey, we have made an in-depth analysis of consumption features of current drinking water industry, delving into the consumption feature by gender, age, occupation, income, etc.
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1. China Drinking Water Industry
1.1 Development History
1.2 Varieties
1.2.1 Mineral Water
1.2.2 Pure Water
1.2.3 Functional Water
1.3 Market Analysis
1.3.1 Status Quo
1.3.2 Price Fluctuation
1.3.3 Dual Water Supply
1.3.4 Problems

2. Survey on Drinking Water Consumers
2.1 Consumer Background
2.1.1 Age
2.1.2 Educational Background
2.1.3 Income
2.1.4 Occupation
2.1.5 City
2.2 Survey on Whether to Drink Bottled Mineral Water in Normal Times
2.3 Survey on Selection of Bottled Water Prices
2.4 Survey on New Type Mineral Water More Expensive than Common Water
2.5 Survey on Whether to Habitually Drink Barreled Water in Normal Times
2.6 Survey on Which Kind of Barreled Water is Preferred
2.7 Survey on the Ceiling Price of Barreled Water Accepted
2.8 Survey on Options for New Type Water More Expensive than Common Barreled Water
2.9 Survey on Bottled Water Brands Regularly Chosen
2.10 Survey on Places where Bottled Water is Purchased
2.11 Survey on Concerns While Selecting Bottled Water
2.12 Survey on Motives to Buy Bottle Water
2.13 Survey on Channels to Know Information on Buying Bottled Water
2.14 Survey on Barreled Water Brands Regularly Drunk
2.15 Survey on Considerations while Purchasing Barreled Water
2.16 Survey on Channels to Know Information about Barreled Water

3. Key Enterprises of Drinking Water
3.1 Nongfu Spring
3.1.1 Profile & Development History
3.1.2 Advantages
3.2 Wahaha Group
3.2.1 Development History
3.2.2 Operating Performance
3.2.3 Product Analysis
3.3 Master Kong
3.3.1 Development History
3.3.2 Competitive Strength
3.4 Nestle
3.4.1 Development History
3.4.2 Competitive Strength
3.4.3 Operating Performance
3.5 Danone
3.5.1 Evian Water
3.5.2 Guangdong Robust Group Co., Ltd
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National Standards for Natural Mineral Water
Output and Growth of Dual Water Supply in China, 2005-2025
Proportion of Population who Drink Overproof Drinking Water
Percentages of Population Drinking Various Water Sources in China
Percentages of Drinking Population by Water Supply Pattern
Overproof Situation of the Quality of Drinking Water by Type
Qualified Rate of Sanitation Indices on Water Supply in 35 Large Cities in China
Consumer Structure by Age
Consumer Structure by Educational Background
Consumer Structure by Income
Consumer Structure by Occupation
Consumer Structure by City
Composition of Consumers to Drink Bottled Mineral Water or not in Normal Times
Age Structure of Male Consumers to Drink Bottled Mineral Water or not in Normal Times
Age Structure of Female Consumers to Drink Bottled Mineral Water or not in Normal Times
Income Structure of Consumer with Varied Occupation to Drink Bottled Mineral Water or not in Normal Times
Composition of Consumers’ Selection of Bottled Water Prices
Composition of Consumers’ Selection of Bottled Water Prices by Gender
Composition of Consumers’ Selection of Bottled Water Prices by Age
Composition of Consumers’ Selection of Bottled Water Prices by Occupation
Structure of Consumers’ Acceptance of New Type Mineral Water More Expensive than Common Water
Structure of Consumers’ Acceptance of New Type Mineral Water More Expensive than Common Water by Gender
Structure of Consumers’ Acceptance of New Type Mineral Water More Expensive than Common Water by Age
Structure of Consumers’ Acceptance of New Type Mineral Water More Expensive than Common Water by Occupation
Composition of Consumers to Habitually Drink Barreled Water or not in Normal Times
Composition of Male Consumers to Habitually Drink Barreled Water or not in Normal Times (by Age)
Composition of Female Consumers to Habitually Drink Barreled Water or not in Normal Times (by Age)
Composition of Consumers with Varied Occupation to Habitually Drink Barreled Water or not in Normal Times (by Income)
Composition of What Kind of Barreled Water is Preferred by Consumers
Composition of What Kind of Barreled Water is Preferred by Consumers (by Gender)
Composition of What Kind of Barreled Water is Preferred by Consumers (by Age)
Composition of What Kind of Barreled Water is Preferred by Consumers (by Occupation)
Ceiling Prices of Barreled Water Acceptable to Consumers
Ceiling Prices of Barreled Water Acceptable to Consumers by Gender
Ceiling Prices of Barreled Water Acceptable to Consumers by Age
Ceiling Prices of Barreled Water Acceptable to Consumers by Occupation
Consumers’ Selection of New Type Water More Expensive than Common Barreled Water
Consumers’ Selection of New Type Water More Expensive than Common Barreled Water (by Age)
Composition of Bottled Water Brands Regularly Bought by Consumers
Composition of Bottled Water Brands Regularly Bought by Consumers (by Gender)
Composition of Bottled Water Brands Regularly Bought by Consumers (by Age)
Composition of Bottled Water Brands Regularly Bought by Consumers with Varied Occupation (by Income)
Composition of Places where Consumers Buy Bottled Water in Normal Times
Composition of Places where Male Consumers Buy Bottled Water in Normal Times (by Age)
Composition of Places where Female Consumers Buy Bottled Water in Normal Times (by Age)
Composition of Places where Consumers with Varied Occupation Buy Bottled Water in Normal Times (by Income)
Concerns of Consumers while Selecting Bottled Water
Concerns of Male Consumers while Selecting Bottled Water (by Age)
Concerns of Female Consumers while Selecting Bottled Water (by Age)
Concerns of Consumers with Varied Occupation while Selecting Bottled Water (by Income)
Motives of Consumers to Buy Bottled Water
Motives of Male Consumers to Buy Bottled Water (by Age)
Motives of Female Consumers to Buy Bottled Water (by Age)
Motives of Consumers with Varied Occupation to Buy Bottled Water (by Income)
Channels for Consumers to Know the Information about Bottled Water
Channels for Male Consumers to Know the Information about Bottled Water (by Age)
Channels for Female Consumers to Know the Information about Bottled Water (by Age)
Channels for Consumers with Varied Occupation to Know the Information about Bottled Water (by Income)
Structure of Barreled Water Brands Regularly Drunk by Consumers
Structure of Barreled Water Brands Regularly Drunk by Male Consumers by Age
Structure of Barreled Water Brands Regularly Drunk by Female Consumers by Age
Structure of Barreled Water Brands Regularly Drunk by Consumers with Varied Occupation by Income
Considerations of Consumers While Choosing to Buy Barreled Water
Considerations of Male Consumers While Choosing to Buy Barreled Water (by Age)
Considerations of Female Consumers While Choosing to Buy Barreled Water (by Age)
Considerations of Consumers with Varied Occupation While Choosing to Buy Barreled Water (by Income)
Channels for Consumers to Know the Information about Barreled Water
Channels for Male Consumers to Know the Information about Barreled Water (by Age)
Channels for Female Consumers to Know the Information about Barreled Water (by Age)
Channels for Consumers with Varied Occupation to Know the Information about Barreled Water (by Income)
Main Beverages of Wahaha Group
Sales Revenue and Net Profit of Master Kong, 2007-2011
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