China mobile market overview

In 2008, China’s telecommunications industry was restructured to create three integrated 2G operators. In 2009, all three operators launched their new 3G services. The new entrant China Telecom has great potential in the 3G market. Meanwhile China Unicom has reconfigured its strategy by focusing on GSM and WCDMA. This will put pressure on China Mobile’s dominance of the mobile market.



Report Highlights

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Executive summary
In a nutshell
Ovum view
Key messages
Connection growth is slowing while competition intensifies
Price wars are beginning to ease
Mobile broadband driving 3G growth
Enterprise market growing
Market overview
2008 industry restructure
Price still an important weapon
2G market
Competitor positioning
Future outlook
3G market
Competitor positioning
Mobile number portability
Future outlook
Operator strategies
China Mobile: benefiting from leadership position
Competitor positioning
Technology and network
Marketing strategies
Future challenges
China Unicom: balancing GSM and CDMA
Competitor positioning
Technology and network
Marketing strategies
Future challenges
China Telecom: promising growth in the mobile market, but pressures remain
Competitors positioning
Technology and network
Marketing strategies
Future challenges

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List of Tables
Table 1: Connections, penetration and revenues in China’s mobile market: 2002 – November 2009
Table 2: Market shares of mobile operators in China between 2006 and 2009
List of Figures
Figure 1: Mobile broadband market users in China: 2008–14
Figure 2: Mobile broadband market revenues in China: 2008–14
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