Competitive Range Analysis: Sportswear 2005 in the UK

Verdict Research: This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in sportswear. It allows you to see a retailer's offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.

Report Highlights

Sports World/Sports World (formerly Sports Ski), the private sportswear retailer, sits second in the competitor set with its range of clothing styles. Again menswear is its largest category (207 styles), followed by womens' and boys' on 132 and 130 styles respectively, and finally girls' sports with just 44 styles.

Accounting for the varying degrees of retailer expertise and brand driven versus own brand ranging, the price coverage of this competitor set is extensive. On adult sports Marks & Spencer is among the more expensive, with an average original price of £32.23 on mens', sitting just behind the leader JD Sports (£32.79).
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Market Analysis 4
Key Findings 11

Competitive Range Analysis:
Menswear
Summary of sector positioning 13
Sports bottoms 20
Swimwear 27
Sweatshirts/suits 32
Tops 38
Trainers 44

Womenswear
Summary of sector positioning 50
Sports bottoms 58
Swimwear 64
Sweatshirts/suits 70
Tops 76
Trainers 84

Competitive Range Analysis Cont’d:
Boyswear
Summary of sector positioning 90
Sports bottoms 96
Sweatshirts/suits 102
Tops 108
Trainers 114

Girlswear
Summary of sector positioning 120
Sports bottoms 127
Swimwear 133
Sweatshirts/suits 139
Tops 145
Trainers 151
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