Dishwashing Products in Germany

Introduction

Dishwashing Products in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany dishwashing products market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The dishwashing products market consists of the retail sales of hand-washing products, automatic dishwashing products and rinsing agents. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The German dishwashing products market generated total revenues of $849.5 million in 2010, representing a compound annual growth rate (CAGR) of 1.7% for the period spanning 2006-2010.

*Automatic dishwashing products sales proved the most lucrative for the German dishwashing products market in 2010, generating total revenues of $484.4 million, equivalent to 57% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 1.5% for the five-year period 2010-2015, which is expected to lead the market to a value of $917.3 million by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the dishwashing products market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the dishwashing products market in Germany

Leading company profiles reveal details of key dishwashing products market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany dishwashing products market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany dishwashing products market by value in 2010?

What will be the size of the Germany dishwashing products market in 2015?

What factors are affecting the strength of competition in the Germany dishwashing products market?

How has the market performed over the last five years?

Who are the top competitiors in Germany's dishwashing products market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Henkel KGaA 21
fit GmbH 26
Reckitt Benckiser Plc 27
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40

LIST OF TABLES
Table 1: Germany dishwashing products market value: $ million, 2006–10(e) 10
Table 2: Germany dishwashing products market volume: million units, 2006–10(e) 11
Table 3: Germany dishwashing products market segmentation I:% share, by value, 2010(e) 12
Table 4: Germany dishwashing products market segmentation II: % share, by value, 2010(e) 13
Table 5: Germany dishwashing products market share: % share, by value, 2010(e) 14
Table 6: Henkel KGaA: key facts 21
Table 7: Henkel KGaA: key financials ($) 23
Table 8: Henkel KGaA: key financials (€) 23
Table 9: Henkel KGaA: key financial ratios 24
Table 10: fit GmbH: key facts 26
Table 11: Reckitt Benckiser Plc: key facts 27
Table 12: Reckitt Benckiser Plc: key financials ($) 29
Table 13: Reckitt Benckiser Plc: key financials (£) 29
Table 14: Reckitt Benckiser Plc: key financial ratios 30
Table 15: Germany dishwashing products market distribution: % share, by value, 2010(e) 32
Table 16: Germany dishwashing products market value forecast: $ million, 2010–15 33
Table 17: Germany dishwashing products market volume forecast: million units, 2010–15 34
Table 18: Germany size of population (million), 2006–10 35
Table 19: Germany gdp (constant 2000 prices, $ billion), 2006–10 35
Table 20: Germany gdp (current prices, $ billion), 2006–10 35
Table 21: Germany inflation, 2006–10 36
Table 22: Germany consumer price index (absolute), 2006–10 36
Table 23: Germany exchange rate, 2006–10 36

LIST OF FIGURES
Figure 1: Germany dishwashing products market value: $ million, 2006–10(e) 10
Figure 2: Germany dishwashing products market volume: million units, 2006–10(e) 11
Figure 3: Germany dishwashing products market segmentation I:% share, by value, 2010(e) 12
Figure 4: Germany dishwashing products market segmentation II: % share, by value, 2010(e) 13
Figure 5: Germany dishwashing products market share: % share, by value, 2010(e) 14
Figure 6: Forces driving competition in the dishwashing products market in Germany, 2010 15
Figure 7: Drivers of buyer power in the dishwashing products market in Germany, 2010 16
Figure 8: Drivers of supplier power in the dishwashing products market in Germany, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the dishwashing products market in Germany, 2010 18
Figure 10: Factors influencing the threat of substitutes in the dishwashing products market in Germany, 2010 19
Figure 11: Drivers of degree of rivalry in the dishwashing products market in Germany, 2010 20
Figure 12: Henkel KGaA: revenues & profitability 24
Figure 13: Henkel KGaA: assets & liabilities 25
Figure 14: Reckitt Benckiser Plc: revenues & profitability 30
Figure 15: Reckitt Benckiser Plc: assets & liabilities 31
Figure 16: Germany dishwashing products market distribution: % share, by value, 2010(e) 32
Figure 17: Germany dishwashing products market value forecast: $ million, 2010–15 33
Figure 18: Germany dishwashing products market volume forecast: million units, 2010–15 34


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