Hot Drinks in Brazil to 2013

Introduction

This databook provides key data and information on the hot drinks market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: coffee, tea and other hot drinks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights

The market for hot drinks in Brazil increased at a compound annual growth rate of 4.9% between 2003 and 2008.

The coffee category led the hot drinks market in Brazil, accounting for a share of 91.6%.

Leading players in Brazilian hot drinks market include Sara Lee Corporation, Strauss-Elite Ltd. and Mellitta GmbH.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the hot drinks market in Brazil

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Brazilian Real), 2003?08 20
Value analysis (Brazilian Real), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Sara Lee Corporation 38
Strauss Group Ltd 41
Chapter 5 Category Analysis: Coffee 43
Value analysis (Brazilian Real), 2003?08 43
Value analysis (Brazilian Real), 2008?13 44
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 51
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Other Hot Drinks 60
Value analysis (Brazilian Real), 2003?08 60
Value analysis (Brazilian Real), 2008?13 61
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Tea 76
Value analysis (Brazilian Real), 2003?08 76
Value analysis (Brazilian Real), 2008?13 77
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Country Comparison 94
Value 94
Volume 98
Market share 102
Chapter 9 PESTLE analysis 103
Summary 103
Political analysis 105
Economic analysis 108
Social analysis 113
Technology analysis 117
Legal analysis 121
Environmental analysis 125
Chapter 10 New Product Development 129
Product launches over time 129
Recent product launches 131
Chapter 11 Macroeconomic Profile 132
Macroeconomic indicators 132
Chapter 12 Research Methodology 137
Methodology overview 137
Secondary research 138
Market modeling 139
Creating an initial data model 139
Revising the initial data model 139
Creating a final estimate 140
Creating demographic value splits 140
Primary research 140
Data finalization 141
Ongoing research 141
Chapter 13 APPENDIX 142
Future readings 142
How to contact experts in your industry 142
Disclaimer 142

LIST OF FIGURES
Figure 1: Hot drinks, Brazil, value by category (BRLm), 2003?13 22
Figure 2: Hot drinks, Brazil, category growth comparison, by value, 2003?13 24
Figure 3: Hot drinks, Brazil, volume by category (kg, million), 2003?13 27
Figure 4: Hot drinks, Brazil, category growth comparison, by volume, 2003?13 27
Figure 5: Hot drinks, Brazil, company share by volume (%), 2007?08 30
Figure 6: Hot drinks, Brazil, distribution channels by volume (%), 2007?08 34
Figure 7: Coffee, Brazil, value by segment (BRLm), 2003?13 45
Figure 8: Coffee, Brazil, category growth comparison, by value, 2003?13 47
Figure 9: Coffee, Brazil, volume by segment (kg, million), 2003?13 50
Figure 10: Coffee, Brazil, category growth comparison, by volume, 2003?13 50
Figure 11: Coffee, Brazil, company share by volume (%), 2007?08 53
Figure 12: Coffee, Brazil, distribution channels by volume (%), 2007?08 56
Figure 13: Other hot drinks, Brazil, value by segment (BRLm), 2003?13 62
Figure 14: Other hot drinks, Brazil, category growth comparison, by value, 2003?13 64
Figure 15: Other hot drinks, Brazil, volume by segment (kg, million), 2003?13 67
Figure 16: Other hot drinks, Brazil, category growth comparison, by volume, 2003?13 67
Figure 17: Other hot drinks, Brazil, company share by volume (%), 2007?08 69
Figure 18: Other hot drinks, Brazil, distribution channels by volume (%), 2007?08 72
Figure 19: Tea, Brazil, value (BRLm), 2003?13 78
Figure 20: Tea, Brazil, volume (kg, million), 2003?13 83
Figure 21: Tea, Brazil, company share by volume (%), 2007?08 85
Figure 22: Tea, Brazil, distribution channels by volume (%), 2007?08 88
Figure 23: Global hot drinks market split (value terms, 2008), top five countries 95
Figure 24: Global hot drinks market value, 2003–08, top five countries 97
Figure 25: Global hot drinks market split (volume terms, 2008), top five countries 99
Figure 26: Global hot drinks market volume, 2003–08, top five countries 101
Figure 27: Annual data review process 138

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, Brazil, value by category (BRLm), 2003?08 20
Table 4: Hot drinks, Brazil, value forecast by category (BRLm), 2008?13 21
Table 5: Hot drinks, Brazil, value by category ($m), 2003?08 23
Table 6: Hot drinks, Brazil, value forecast by category ($m), 2008?13 23
Table 7: Hot drinks, Brazil, volume by category (kg, million), 2003?08 25
Table 8: Hot drinks, Brazil, volume forecast by category (kg, million), 2008?13 26
Table 9: Hot drinks, Brazil, brand share by volume (%), 2007?08 28
Table 10: Hot drinks, Brazil, volume by brand (kg, million), 2007?08 29
Table 11: Hot drinks, Brazil, company share by volume (%), 2007?08 31
Table 12: Hot drinks, Brazil, volume by company (kg, million), 2007?08 32
Table 13: Hot drinks, Brazil, distribution channels by volume (%), 2007?08 33
Table 14: Hot drinks, Brazil, volume by distribution channel (kg, million), 2007?08 33
Table 15: Hot drinks, Brazil, expenditure per capita (BRL), 2003?08 35
Table 16: Hot drinks, Brazil, forecast expenditure per capita (BRL), 2008?13 35
Table 17: Hot drinks, Brazil, expenditure per capita ($), 2003?08 36
Table 18: Hot drinks, Brazil, forecast expenditure per capita ($), 2008?13 36
Table 19: Hot drinks, Brazil, consumption per capita (kg), 2003?08 37
Table 20: Hot drinks, Brazil, forecast consumption per capita (kg), 2008?13 37
Table 21: Sara Lee Corporation key facts 38
Table 22: Strauss Group Ltd key facts 41
Table 23: Coffee, Brazil, value by segment (BRLm), 2003?08 43
Table 24: Coffee, Brazil, value forecast by segment (BRLm), 2008?13 44
Table 25: Coffee, Brazil, value by segment ($m), 2003?08 46
Table 26: Coffee, Brazil, value forecast by segment ($m), 2008?13 46
Table 27: Coffee, Brazil, volume by segment (kg, million), 2003?08 48
Table 28: Coffee, Brazil, volume forecast by segment (kg, million), 2008?13 49
Table 29: Coffee, Brazil, brand share by volume (%), 2007?08 51
Table 30: Coffee, Brazil, volume by brand (kg, million), 2007?08 52
Table 31: Coffee, Brazil, company share by volume (%), 2007?08 54
Table 32: Coffee, Brazil, volume by company (kg, million), 2007?08 54
Table 33: Coffee, Brazil, distribution channels by volume (%), 2007?08 55
Table 34: Coffee, Brazil, volume by distribution channel (kg, million), 2007?08 55
Table 35: Coffee, Brazil, expenditure per capita (BRL), 2003?08 57
Table 36: Coffee, Brazil, forecast expenditure per capita (BRL), 2008?13 57
Table 37: Coffee, Brazil, expenditure per capita ($), 2003?08 58
Table 38: Coffee, Brazil, forecast expenditure per capita ($), 2008?13 58
Table 39: Coffee, Brazil, consumption per capita (kg), 2003?08 59
Table 40: Coffee, Brazil, forecast consumption per capita (kg), 2008?13 59
Table 41: Other hot drinks, Brazil, value by segment (BRLm), 2003?08 60
Table 42: Other hot drinks, Brazil, value forecast by segment (BRLm), 2008?13 61
Table 43: Other hot drinks, Brazil, value by segment ($m), 2003?08 63
Table 44: Other hot drinks, Brazil, value forecast by segment ($m), 2008?13 63
Table 45: Other hot drinks, Brazil, volume by segment (kg, million), 2003?08 65
Table 46: Other hot drinks, Brazil, volume forecast by segment (kg, million), 2008?13 66
Table 47: Other hot drinks, Brazil, brand share by volume (%), 2007?08 68
Table 48: Other hot drinks, Brazil, volume by brand (kg, million), 2007?08 68
Table 49: Other hot drinks, Brazil, company share by volume (%), 2007?08 70
Table 50: Other hot drinks, Brazil, volume by company (kg, million), 2007?08 70
Table 51: Other hot drinks, Brazil, distribution channels by volume (%), 2007?08 71
Table 52: Other hot drinks, Brazil, volume by distribution channel (kg, million), 2007?08 71
Table 53: Other hot drinks, Brazil, expenditure per capita (BRL), 2003?08 73
Table 54: Other hot drinks, Brazil, forecast expenditure per capita (BRL), 2008?13 73
Table 55: Other hot drinks, Brazil, expenditure per capita ($), 2003?08 74
Table 56: Other hot drinks, Brazil, forecast expenditure per capita ($), 2008?13 74
Table 57: Other hot drinks, Brazil, consumption per capita (kg), 2003?08 75
Table 58: Other hot drinks, Brazil, forecast consumption per capita (kg), 2008?13 75
Table 59: Tea, Brazil, value (BRLm), 2003?08 76
Table 60: Tea, Brazil, value forecast (BRLm), 2008?13 77
Table 61: Tea, Brazil, value ($m), 2003?08 79
Table 62: Tea, Brazil, value forecast ($m), 2008?13 80
Table 63: Tea, Brazil, volume (kg, million), 2003?08 81
Table 64: Tea, Brazil, volume forecast (kg, million), 2008?13 82
Table 65: Tea, Brazil, brand share by volume (%), 2007?08 84
Table 66: Tea, Brazil, volume by brand (kg, million), 2007?08 84
Table 67: Tea, Brazil, company share by volume (%), 2007?08 86
Table 68: Tea, Brazil, volume by company (kg, million), 2007?08 86
Table 69: Tea, Brazil, distribution channels by volume (%), 2007?08 87
Table 70: Tea, Brazil, volume by distribution channel (kg, million), 2007?08 87
Table 71: Tea, Brazil, expenditure per capita (BRL), 2003?08 89
Table 72: Tea, Brazil, forecast expenditure per capita (BRL), 2008?13 90
Table 73: Tea, Brazil, expenditure per capita ($), 2003?08 91
Table 74: Tea, Brazil, forecast expenditure per capita ($), 2008?13 92
Table 75: Tea, Brazil, consumption per capita (kg), 2003?08 92
Table 76: Tea, Brazil, forecast consumption per capita (kg), 2008?13 93
Table 77: Global hot drinks market value, 2008 94
Table 78: Global hot drinks market split (value terms ($m), 2008), top five countries 97
Table 79: Global hot drinks market volume, 2008 98
Table 80: Global hot drinks market split (volume terms, 2008), top five countries 101
Table 81: Leading players, top five countries 102
Table 82: Analysis of Brazil’s political landscape 105
Table 83: Analysis of Brazil’s economy 108
Table 84: Analysis of Brazil’s social system 113
Table 85: Analysis of Brazil’s technology landscape 117
Table 86: Analysis of Brazil’s legal landscape 121
Table 87: Analysis of Brazil’s environmental landscape 125
Table 88: Brazil hot drinks new product launches reports, by company (top five companies), 2009 129
Table 89: Brazil hot drinks new product launches SKUs, by company (top five companies), 2009 129
Table 90: Brazil hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 130
Table 91: Brazil hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 130
Table 92: Brazil hot drinks new product launches (reports), by package tags or claims, 2009 131
Table 93: Brazil hot drinks new product launches - recent five launches 2009 131
Table 94: Brazil population, by age group, 2003?08 (millions) 132
Table 95: Brazil population forecast, by age group, 2008?13 (millions) 133
Table 96: Brazil population, by gender, 2003?08 (millions) 133
Table 97: Brazil population forecast, by gender, 2008?13 (millions) 134
Table 98: Brazil nominal GDP, 2003?08 (BRLbn, nominal prices) 134
Table 99: Brazil nominal GDP forecast, 2008?13 (BRLbn, nominal prices) 134
Table 100: Brazil real GDP, 2003?08 (BRLbn, 2000 prices) 135
Table 101: Brazil real GDP forecast, 2008?13 (BRLbn, 2000 prices) 135
Table 102: Brazil real GDP, 2003?08 ($bn, 2000 prices) 135
Table 103: Brazil real GDP forecast, 2008?13 ($bn, 2000 prices) 136
Table 104: Brazil consumer price index, 2003?08 (2000=100) 136
Table 105: Brazil consumer price index, 2008?13 (2000=100) 136


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