Hot Drinks in Mexico to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Mexican Peso), 2003?08 20
Value analysis (Mexican Peso), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profile 38
Nestlé SA 38
Chapter 5 Category Analysis: Coffee 41
Value analysis (Mexican Peso), 2003?08 41
Value analysis (Mexican Peso), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Other Hot Drinks 58
Value analysis (Mexican Peso), 2003?08 58
Value analysis (Mexican Peso), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 66
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Tea 75
Value analysis (Mexican Peso), 2003?08 75
Value analysis (Mexican Peso), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 9 PESTLE analysis 102
Summary 102
Political analysis 103
Economic analysis 107
Social analysis 111
Technological analysis 114
Legal analysis 117
Environmental analysis 120
Chapter 10 New Product Development 123
Product launches over time 123
Recent product launches 125
Chapter 11 Macroeconomic Profile 126
Macroeconomic indicators 126
Chapter 12 Research Methodology 131
Methodology overview 131
Secondary research 132
Market modeling 133
Creating an initial data model 133
Revising the initial data model 133
Creating a final estimate 134
Creating demographic value splits 134
Primary research 134
Data finalization 135
Ongoing research 135
Chapter 13 APPENDIX 136
Future readings 136
How to contact experts in your industry 136
Disclaimer 136

LIST OF FIGURES
Figure 1: Hot drinks, Mexico, value by category (MXNm), 2003?13 22
Figure 2: Hot drinks, Mexico, category growth comparison, by value, 2003?13 24
Figure 3: Hot drinks, Mexico, volume by category (kg, million), 2003?13 27
Figure 4: Hot drinks, Mexico, category growth comparison, by volume, 2003?13 27
Figure 5: Hot drinks, Mexico, company share by volume (%), 2007?08 30
Figure 6: Hot drinks, Mexico, distribution channels by volume (%), 2007?08 34
Figure 7: Coffee, Mexico, value by segment (MXNm), 2003?13 43
Figure 8: Coffee, Mexico, category growth comparison, by value, 2003?13 45
Figure 9: Coffee, Mexico, volume by segment (kg, million), 2003?13 48
Figure 10: Coffee, Mexico, category growth comparison, by volume, 2003?13 48
Figure 11: Coffee, Mexico, company share by volume (%), 2007?08 51
Figure 12: Coffee, Mexico, distribution channels by volume (%), 2007?08 54
Figure 13: Other hot drinks, Mexico, value by segment (MXNm), 2003?13 60
Figure 14: Other hot drinks, Mexico, category growth comparison, by value, 2003?13 62
Figure 15: Other hot drinks, Mexico, volume by segment (kg, million), 2003?13 65
Figure 16: Other hot drinks, Mexico, category growth comparison, by volume, 2003?13 65
Figure 17: Other hot drinks, Mexico, company share by volume (%), 2007?08 68
Figure 18: Other hot drinks, Mexico, distribution channels by volume (%), 2007?08 71
Figure 19: Tea, Mexico, value by segment (MXNm), 2003?13 77
Figure 20: Tea, Mexico, category growth comparison, by value, 2003?13 80
Figure 21: Tea, Mexico, volume by segment (kg, million), 2003?13 83
Figure 22: Tea, Mexico, category growth comparison, by volume, 2003?13 83
Figure 23: Tea, Mexico, company share by volume (%), 2007?08 85
Figure 24: Tea, Mexico, distribution channels by volume (%), 2007?08 88
Figure 25: Global hot drinks market split (value terms, 2008), top five countries 94
Figure 26: Global hot drinks market value, 2003–08, top five countries 96
Figure 27: Global hot drinks market split (volume terms, 2008), top five countries 98
Figure 28: Global hot drinks market volume, 2003–08, top five countries 100
Figure 29: Annual data review process 132

LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Hot drinks, Mexico, value by category (MXNm), 2003?08 20
Table 4: Hot drinks, Mexico, value forecast by category (MXNm), 2008?13 21
Table 5: Hot drinks, Mexico, value by category ($m), 2003?08 23
Table 6: Hot drinks, Mexico, value forecast by category ($m), 2008?13 23
Table 7: Hot drinks, Mexico, volume by category (kg, million), 2003?08 25
Table 8: Hot drinks, Mexico, volume forecast by category (kg, million), 2008?13 26
Table 9: Hot drinks, Mexico, brand share by volume (%), 2007?08 28
Table 10: Hot drinks, Mexico, volume by brand (kg, million), 2007?08 29
Table 11: Hot drinks, Mexico, company share by volume (%), 2007?08 31
Table 12: Hot drinks, Mexico, volume by company (kg, million), 2007?08 32
Table 13: Hot drinks, Mexico, distribution channels by volume (%), 2007?08 33
Table 14: Hot drinks, Mexico, volume by distribution channel (kg, million), 2007?08 33
Table 15: Hot drinks, Mexico, expenditure per capita (MXN), 2003?08 35
Table 16: Hot drinks, Mexico, forecast expenditure per capita (MXN), 2008?13 35
Table 17: Hot drinks, Mexico, expenditure per capita ($), 2003?08 36
Table 18: Hot drinks, Mexico, forecast expenditure per capita ($), 2008?13 36
Table 19: Hot drinks, Mexico, consumption per capita (kg), 2003?08 37
Table 20: Hot drinks, Mexico, forecast consumption per capita (kg), 2008?13 37
Table 21: Nestlé SA key facts 38
Table 22: Coffee, Mexico, value by segment (MXNm), 2003?08 41
Table 23: Coffee, Mexico, value forecast by segment (MXNm), 2008?13 42
Table 24: Coffee, Mexico, value by segment ($m), 2003?08 44
Table 25: Coffee, Mexico, value forecast by segment ($m), 2008?13 44
Table 26: Coffee, Mexico, volume by segment (kg, million), 2003?08 46
Table 27: Coffee, Mexico, volume forecast by segment (kg, million), 2008?13 47
Table 28: Coffee, Mexico, brand share by volume (%), 2007?08 49
Table 29: Coffee, Mexico, volume by brand (kg, million), 2007?08 50
Table 30: Coffee, Mexico, company share by volume (%), 2007?08 52
Table 31: Coffee, Mexico, volume by company (kg, million), 2007?08 52
Table 32: Coffee, Mexico, distribution channels by volume (%), 2007?08 53
Table 33: Coffee, Mexico, volume by distribution channel (kg, million), 2007?08 53
Table 34: Coffee, Mexico, expenditure per capita (MXN), 2003?08 55
Table 35: Coffee, Mexico, forecast expenditure per capita (MXN), 2008?13 55
Table 36: Coffee, Mexico, expenditure per capita ($), 2003?08 56
Table 37: Coffee, Mexico, forecast expenditure per capita ($), 2008?13 56
Table 38: Coffee, Mexico, consumption per capita (kg), 2003?08 57
Table 39: Coffee, Mexico, forecast consumption per capita (kg), 2008?13 57
Table 40: Other hot drinks, Mexico, value by segment (MXNm), 2003?08 58
Table 41: Other hot drinks, Mexico, value forecast by segment (MXNm), 2008?13 59
Table 42: Other hot drinks, Mexico, value by segment ($m), 2003?08 61
Table 43: Other hot drinks, Mexico, value forecast by segment ($m), 2008?13 61
Table 44: Other hot drinks, Mexico, volume by segment (kg, million), 2003?08 63
Table 45: Other hot drinks, Mexico, volume forecast by segment (kg, million), 2008?13 64
Table 46: Other hot drinks, Mexico, brand share by volume (%), 2007?08 66
Table 47: Other hot drinks, Mexico, volume by brand (kg, million), 2007?08 67
Table 48: Other hot drinks, Mexico, company share by volume (%), 2007?08 69
Table 49: Other hot drinks, Mexico, volume by company (kg, million), 2007?08 69
Table 50: Other hot drinks, Mexico, distribution channels by volume (%), 2007?08 70
Table 51: Other hot drinks, Mexico, volume by distribution channel (kg, million), 2007?08 70
Table 52: Other hot drinks, Mexico, expenditure per capita (MXN), 2003?08 72
Table 53: Other hot drinks, Mexico, forecast expenditure per capita (MXN), 2008?13 72
Table 54: Other hot drinks, Mexico, expenditure per capita ($), 2003?08 73
Table 55: Other hot drinks, Mexico, forecast expenditure per capita ($), 2008?13 73
Table 56: Other hot drinks, Mexico, consumption per capita (kg), 2003?08 74
Table 57: Other hot drinks, Mexico, forecast consumption per capita (kg), 2008?13 74
Table 58: Tea, Mexico, value by segment (MXNm), 2003?08 75
Table 59: Tea, Mexico, value forecast by segment (MXNm), 2008?13 76
Table 60: Tea, Mexico, value by segment ($m), 2003?08 78
Table 61: Tea, Mexico, value forecast by segment ($m), 2008?13 79
Table 62: Tea, Mexico, volume by segment (kg, million), 2003?08 81
Table 63: Tea, Mexico, volume forecast by segment (kg, million), 2008?13 82
Table 64: Tea, Mexico, brand share by volume (%), 2007?08 84
Table 65: Tea, Mexico, volume by brand (kg, million), 2007?08 84
Table 66: Tea, Mexico, company share by volume (%), 2007?08 86
Table 67: Tea, Mexico, volume by company (kg, million), 2007?08 86
Table 68: Tea, Mexico, distribution channels by volume (%), 2007?08 87
Table 69: Tea, Mexico, volume by distribution channel (kg, million), 2007?08 87
Table 70: Tea, Mexico, expenditure per capita (MXN), 2003?08 89
Table 71: Tea, Mexico, forecast expenditure per capita (MXN), 2008?13 90
Table 72: Tea, Mexico, expenditure per capita ($), 2003?08 90
Table 73: Tea, Mexico, forecast expenditure per capita ($), 2008?13 91
Table 74: Tea, Mexico, consumption per capita (kg), 2003?08 91
Table 75: Tea, Mexico, forecast consumption per capita (kg), 2008?13 92
Table 76: Global hot drinks market value, 2008 93
Table 77: Global hot drinks market split (value terms ($m), 2008), top five countries 96
Table 78: Global hot drinks market volume, 2008 97
Table 79: Global hot drinks market split (volume terms, 2008), top five countries 100
Table 80: Leading players, top five countries 101
Table 81: Analysis of Mexico’s political landscape 103
Table 82: Analysis of Mexico’s economy 107
Table 83: Analysis of Mexico’s social system 111
Table 84: Analysis of Mexico’s technology landscape 114
Table 85: Analysis of Mexico’s legal landscape 117
Table 86: Analysis of Mexico’s environmental landscape 120
Table 87: Mexico hot drinks new product launches reports, by company (top five companies), 2009 123
Table 88: Mexico hot drinks new product launches SKUs, by company (top five companies), 2009 123
Table 89: Mexico hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 124
Table 90: Mexico hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 124
Table 91: Mexico hot drinks new product launches (reports), by package tags or claims, 2009 125
Table 92: Mexico hot drinks new product launches - recent five launches 2009 125
Table 93: Mexico population, by age group, 2003?08 (millions) 126
Table 94: Mexico population forecast, by age group, 2008?13 (millions) 127
Table 95: Mexico population, by gender, 2003?08 (millions) 127
Table 96: Mexico population forecast, by gender, 2008?13 (millions) 128
Table 97: Mexico nominal GDP, 2003?08 (MXNbn, nominal prices) 128
Table 98: Mexico nominal GDP forecast, 2008?13 (MXNbn, nominal prices) 128
Table 99: Mexico real GDP, 2003?08 (MXNbn, 2000 prices) 129
Table 100: Mexico real GDP forecast, 2008?13 (MXNbn, 2000 prices) 129
Table 101: Mexico real GDP, 2003?08 ($bn, 2000 prices) 129
Table 102: Mexico real GDP forecast, 2008?13 ($bn, 2000 prices) 130
Table 103: Mexico consumer price index, 2003?08 (2000=100) 130
Table 104: Mexico consumer price index, 2008?13 (2000=100) 130



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