Feminine Care in Austria to 2014

Introduction

This databook provides key data and information on the feminine care market in Austria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories; sanitary pads, pantiliners and shields, tampons and internal cleansers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the feminine market, including company overview, key facts and business description

Highlights

The market for feminine care in Austria increased at a compound annual growth rate of 3.4% between 2004 and 2009.

The sanitary pads category led the feminine care market in Austria, accounting for a share of 55.5%.

Leading players in Austrian feminine care market include Procter & Gamble Company, The, Johnson & Johnson and Lohmann & Rauscher International GmbH & Co. KG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the feminine care market in Austria

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: feminine care 2
Summary category level: internal cleansers 3
Summary category level: pantiliners and shields 4
Summary category level: sanitary pads 5
Summary category level: tampons 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Euro), 2004?09 21
Value analysis (Euro), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 38
The Procter & Gamble Company 38
Johnson & Johnson 40
Chapter 5 Category Analysis: Internal Cleansers 42
Value analysis (Euro), 2004?09 42
Value analysis (Euro), 2009?14 43
Value analysis (US dollars), 2004?09 44
Value analysis (US dollars), 2009?14 44
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Pantiliners and Shields 55
Value analysis (Euro), 2004?09 55
Value analysis (Euro), 2009?14 56
Value analysis (US dollars), 2004?09 57
Value analysis (US dollars), 2009?14 57
Volume analysis, 2004?09 58
Volume analysis, 2009?14 59
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Category Analysis: Sanitary Pads 68
Value analysis (Euro), 2004?09 68
Value analysis (Euro), 2009?14 69
Value analysis (US dollars), 2004?09 70
Value analysis (US dollars), 2009?14 70
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 8 Category Analysis: Tampons 81
Value analysis (Euro), 2004?09 81
Value analysis (Euro), 2009?14 82
Value analysis (US dollars), 2004?09 83
Value analysis (US dollars), 2009?14 83
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 9 Country Comparison 94
Value 94
Volume 98
Market share 102
Chapter 10 Macroeconomic Profile 103
Macroeconomic indicators 103
Chapter 11 Research Methodology 108
Methodology overview 108
Secondary research 109
Market modeling 110
Creating an initial data model 110
Revising the initial data model 110
Creating a final estimate 111
Creating demographic value splits 111
Primary research 111
Data finalization 112
Ongoing research 112
Chapter 12 Appendix 113
Future readings 113
How to contact experts in your industry 113
Disclaimer 113

LIST OF FIGURES
Figure 1: Feminine care, Austria, value by category (€m), 2004?14 23
Figure 2: Feminine care, Austria, category growth comparison, by value, 2004?14 25
Figure 3: Feminine care, Austria, volume by category (units/6 oz bottle, million), 2004?14 28
Figure 4: Feminine care, Austria, category growth comparison, by volume, 2004?14 28
Figure 5: Feminine care, Austria, company share by value (%), 2008?09 30
Figure 6: Feminine care, Austria, distribution channels by value (%), 2008?09 33
Figure 7: Internal cleansers, Austria, value (€m), 2004?14 43
Figure 8: Internal cleansers, Austria, volume (6 oz bottle, million), 2004?14 46
Figure 9: Internal cleansers, Austria, company share by value (%), 2008?09 48
Figure 10: Internal cleansers, Austria, distribution channels by value (%), 2008?09 51
Figure 11: Pantiliners and shields, Austria, value (€m), 2004?14 56
Figure 12: Pantiliners and shields, Austria, volume (units, million), 2004?14 59
Figure 13: Pantiliners and shields, Austria, company share by value (%), 2008?09 61
Figure 14: Pantiliners and shields, Austria, distribution channels by value (%), 2008?09 64
Figure 15: Sanitary pads, Austria, value (€m), 2004?14 69
Figure 16: Sanitary pads, Austria, volume (units, million), 2004?14 72
Figure 17: Sanitary pads, Austria, company share by value (%), 2008?09 74
Figure 18: Sanitary pads, Austria, distribution channels by value (%), 2008?09 77
Figure 19: Tampons, Austria, value (€m), 2004?14 82
Figure 20: Tampons, Austria, volume (units, million), 2004?14 85
Figure 21: Tampons, Austria, company share by value (%), 2008?09 87
Figure 22: Tampons, Austria, distribution channels by value (%), 2008?09 90
Figure 23: Global feminine care market split (value terms, 2009), top five countries 95
Figure 24: Global feminine care market value, 2004–09, top five countries 97
Figure 25: Global feminine care market split (volume terms, 2009), top five countries 99
Figure 26: Global feminine care market volume, 2004–09, top five countries 101
Figure 27: Annual data review process 109

LIST OF TABLES
Table 1: Feminine care category definitions 9
Table 2: Feminine care distribution channels 10
Table 3: Feminine care, Austria, value by category (€m), 2004?09 21
Table 4: Feminine care, Austria, value forecast by category (€m), 2009?14 22
Table 5: Feminine care, Austria, value by category ($m), 2004?09 24
Table 6: Feminine care, Austria, value forecast by category ($m), 2009?14 25
Table 7: Feminine care, Austria, volume by category (units/6 oz bottle, million), 2004?09 26
Table 8: Feminine care, Austria, volume forecast by category (units/6 oz bottle, million), 2009?14 27
Table 9: Feminine care, Austria, brand share by value (%), 2008?09 29
Table 10: Feminine care, Austria, value by brand (€m), 2008?09 29
Table 11: Feminine care, Austria, company share by value (%), 2008?09 31
Table 12: Feminine care, Austria, value by company (€m), 2008?09 31
Table 13: Feminine care, Austria, distribution channels by value (%), 2008?09 32
Table 14: Feminine care, Austria, value by distribution channel (€m), 2008?09 32
Table 15: Feminine care, Austria, expenditure per capita (€), 2004?09 34
Table 16: Feminine care, Austria, forecast expenditure per capita (€), 2009?14 35
Table 17: Feminine care, Austria, expenditure per capita ($), 2004?09 35
Table 18: Feminine care, Austria, forecast expenditure per capita ($), 2009?14 36
Table 19: Feminine care, Austria, consumption per capita (units/6 oz bottle), 2004?09 36
Table 20: Feminine care, Austria, forecast consumption per capita (units/6 oz bottle), 2009?14 37
Table 21: The Procter & Gamble Company key facts 38
Table 22: Johnson & Johnson key facts 40
Table 23: Internal cleansers, Austria, value (€m), 2004?09 42
Table 24: Internal cleansers, Austria, value forecast (€m), 2009?14 43
Table 25: Internal cleansers, Austria, value ($m), 2004?09 44
Table 26: Internal cleansers, Austria, value forecast ($m), 2009?14 44
Table 27: Internal cleansers, Austria, volume (6 oz bottle, million), 2004?09 45
Table 28: Internal cleansers, Austria, volume forecast (6 oz bottle, million), 2009?14 46
Table 29: Internal cleansers, Austria, brand share by value (%), 2008?09 47
Table 30: Internal cleansers, Austria, value by brand (€m), 2008?09 47
Table 31: Internal cleansers, Austria, company share by value (%), 2008?09 49
Table 32: Internal cleansers, Austria, value by company (€m), 2008?09 49
Table 33: Internal cleansers, Austria, distribution channels by value (%), 2008?09 50
Table 34: Internal cleansers, Austria, value by distribution channel (€m), 2008?09 50
Table 35: Internal cleansers, Austria, expenditure per capita (€), 2004?09 52
Table 36: Internal cleansers, Austria, forecast expenditure per capita (€), 2009?14 52
Table 37: Internal cleansers, Austria, expenditure per capita ($), 2004?09 53
Table 38: Internal cleansers, Austria, forecast expenditure per capita ($), 2009?14 53
Table 39: Internal cleansers, Austria, consumption per capita (6 oz bottle), 2004?09 54
Table 40: Internal cleansers, Austria, forecast consumption per capita (6 oz bottle), 2009?14 54
Table 41: Pantiliners and shields, Austria, value (€m), 2004?09 55
Table 42: Pantiliners and shields, Austria, value forecast (€m), 2009?14 56
Table 43: Pantiliners and shields, Austria, value ($m), 2004?09 57
Table 44: Pantiliners and shields, Austria, value forecast ($m), 2009?14 57
Table 45: Pantiliners and shields, Austria, volume (units, million), 2004?09 58
Table 46: Pantiliners and shields, Austria, volume forecast (units, million), 2009?14 59
Table 47: Pantiliners and shields, Austria, brand share by value (%), 2008?09 60
Table 48: Pantiliners and shields, Austria, value by brand (€m), 2008?09 60
Table 49: Pantiliners and shields, Austria, company share by value (%), 2008?09 62
Table 50: Pantiliners and shields, Austria, value by company (€m), 2008?09 62
Table 51: Pantiliners and shields, Austria, distribution channels by value (%), 2008?09 63
Table 52: Pantiliners and shields, Austria, value by distribution channel (€m), 2008?09 63
Table 53: Pantiliners and shields, Austria, expenditure per capita (€), 2004?09 65
Table 54: Pantiliners and shields, Austria, forecast expenditure per capita (€), 2009?14 65
Table 55: Pantiliners and shields, Austria, expenditure per capita ($), 2004?09 66
Table 56: Pantiliners and shields, Austria, forecast expenditure per capita ($), 2009?14 66
Table 57: Pantiliners and shields, Austria, consumption per capita (units), 2004?09 67
Table 58: Pantiliners and shields, Austria, forecast consumption per capita (units), 2009?14 67
Table 59: Sanitary pads, Austria, value (€m), 2004?09 68
Table 60: Sanitary pads, Austria, value forecast (€m), 2009?14 69
Table 61: Sanitary pads, Austria, value ($m), 2004?09 70
Table 62: Sanitary pads, Austria, value forecast ($m), 2009?14 70
Table 63: Sanitary pads, Austria, volume (units, million), 2004?09 71
Table 64: Sanitary pads, Austria, volume forecast (units, million), 2009?14 72
Table 65: Sanitary pads, Austria, brand share by value (%), 2008?09 73
Table 66: Sanitary pads, Austria, value by brand (€m), 2008?09 73
Table 67: Sanitary pads, Austria, company share by value (%), 2008?09 75
Table 68: Sanitary pads, Austria, value by company (€m), 2008?09 75
Table 69: Sanitary pads, Austria, distribution channels by value (%), 2008?09 76
Table 70: Sanitary pads, Austria, value by distribution channel (€m), 2008?09 76
Table 71: Sanitary pads, Austria, expenditure per capita (€), 2004?09 78
Table 72: Sanitary pads, Austria, forecast expenditure per capita (€), 2009?14 78
Table 73: Sanitary pads, Austria, expenditure per capita ($), 2004?09 79
Table 74: Sanitary pads, Austria, forecast expenditure per capita ($), 2009?14 79
Table 75: Sanitary pads, Austria, consumption per capita (units), 2004?09 80
Table 76: Sanitary pads, Austria, forecast consumption per capita (units), 2009?14 80
Table 77: Tampons, Austria, value (€m), 2004?09 81
Table 78: Tampons, Austria, value forecast (€m), 2009?14 82
Table 79: Tampons, Austria, value ($m), 2004?09 83
Table 80: Tampons, Austria, value forecast ($m), 2009?14 83
Table 81: Tampons, Austria, volume (units, million), 2004?09 84
Table 82: Tampons, Austria, volume forecast (units, million), 2009?14 85
Table 83: Tampons, Austria, brand share by value (%), 2008?09 86
Table 84: Tampons, Austria, value by brand (€m), 2008?09 86
Table 85: Tampons, Austria, company share by value (%), 2008?09 88
Table 86: Tampons, Austria, value by company (€m), 2008?09 88
Table 87: Tampons, Austria, distribution channels by value (%), 2008?09 89
Table 88: Tampons, Austria, value by distribution channel (€m), 2008?09 89
Table 89: Tampons, Austria, expenditure per capita (€), 2004?09 91
Table 90: Tampons, Austria, forecast expenditure per capita (€), 2009?14 91
Table 91: Tampons, Austria, expenditure per capita ($), 2004?09 92
Table 92: Tampons, Austria, forecast expenditure per capita ($), 2009?14 92
Table 93: Tampons, Austria, consumption per capita (units), 2004?09 93
Table 94: Tampons, Austria, forecast consumption per capita (units), 2009?14 93
Table 95: Global feminine care market value, 2009 94
Table 96: Global feminine care market split (value terms ($m), 2009), top five countries 97
Table 97: Global feminine care market volume, 2009 98
Table 98: Global feminine care market split (volume terms, 2009), top five countries 101
Table 99: Leading players, top five countries 102
Table 100: Austria population, by age group, 2004?09 (millions) 103
Table 101: Austria population forecast, by age group, 2009?14 (millions) 104
Table 102: Austria population, by gender, 2004?09 (millions) 104
Table 103: Austria population forecast, by gender, 2009?14 (millions) 105
Table 104: Austria nominal GDP, 2004?09 (€bn, nominal prices) 105
Table 105: Austria nominal GDP forecast, 2009?14 (€bn, nominal prices) 105
Table 106: Austria real GDP, 2004?09 (€bn, 2000 prices) 106
Table 107: Austria real GDP forecast, 2009?14 (€bn, 2000 prices) 106
Table 108: Austria real GDP, 2004?09 ($bn, 2000 prices) 106
Table 109: Austria real GDP forecast, 2009?14 ($bn, 2000 prices) 107
Table 110: Austria consumer price index, 2004?09 (2000=100) 107
Table 111: Austria consumer price index, 2009?14 (2000=100) 107


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