Feminine care in China to 2014

Introduction

This databook provides key data and information on the feminine care market in China. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories; sanitary pads, pantiliners and shield.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the feminine market, including company overview, key facts and business description

Highlights

The market for feminine care in China increased at a compound annual growth rate of 4.7% between 2004 and 2009.

The sanitary pads category led the feminine care market in China, accounting for a share of 77.4%.

Leading players in Chinese feminine care market include Johnson & Johnson, Kimberly-Clark Corporation and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the feminine care market in China

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: feminine care 2
Summary category level: pantiliners and shields 3
Summary category level: sanitary pads 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Yuan Renminbi), 2004?09 17
Value analysis (Yuan Renminbi), 2009?14 18
Value analysis (US dollars), 2004?09 20
Value analysis (US dollars), 2009?14 21
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company and brand share analysis 25
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Leading Company Profiles 35
Johnson & Johnson 35
Kimberly-Clark Corporation 37
Chapter 5 Category Analysis: Pantiliners and Shields 39
Value analysis (Yuan Renminbi), 2004?09 39
Value analysis (Yuan Renminbi), 2009?14 40
Value analysis (US dollars), 2004?09 41
Value analysis (US dollars), 2009?14 41
Volume analysis, 2004?09 42
Volume analysis, 2009?14 43
Company and brand share analysis 44
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 6 Category Analysis: Sanitary Pads 53
Value analysis (Yuan Renminbi), 2004?09 53
Value analysis (Yuan Renminbi), 2009?14 54
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 56
Volume analysis, 2009?14 57
Company and brand share analysis 58
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 7 Country Comparison 67
Value 67
Volume 71
Market share 75
Chapter 8 New Product Development 76
Product launches over time 76
Recent product launches 78
Chapter 9 Macroeconomic Profile 79
Macroeconomic Indicators 79
Chapter 10 Research Methodology 84
Methodology overview 84
Secondary research 85
Market modeling 86
Creating an initial data model 86
Revising the initial data model 86
Creating a final estimate 87
Creating demographic value splits 87
Primary research 87
Data finalization 88
Ongoing research 88
Chapter 11 Appendix 89
Future readings 89
How to contact experts in your industry 89
Disclaimer 89

LIST OF FIGURES
Figure 1: Feminine care, China, value by category (CNYm), 2004?14 19
Figure 2: Feminine care, China, category growth comparison, by value, 2004?14 21
Figure 3: Feminine care, China, volume by category (units, million), 2004?14 24
Figure 4: Feminine care, China, category growth comparison, by volume, 2004?14 24
Figure 5: Feminine care, China, company share by value (%), 2008?09 27
Figure 6: Feminine care, China, distribution channels by value (%), 2008?09 30
Figure 7: Pantiliners and shields, China, value (CNYm), 2004?14 40
Figure 8: Pantiliners and shields, China, volume (units, million), 2004?14 43
Figure 9: Pantiliners and shields, China, company share by value (%), 2008?09 46
Figure 10: Pantiliners and shields, China, distribution channels by value (%), 2008?09 49
Figure 11: Sanitary pads, China, value (CNYm), 2004?14 54
Figure 12: Sanitary pads, China, volume (units, million), 2004?14 57
Figure 13: Sanitary pads, China, company share by value (%), 2008?09 60
Figure 14: Sanitary pads, China, distribution channels by value (%), 2008?09 63
Figure 15: Global feminine care market split (value terms, 2009), top five countries 68
Figure 16: Global feminine care market value, 2004–09, top five countries 70
Figure 17: Global feminine care market split (volume terms, 2009), top five countries 72
Figure 18: Global feminine care market volume, 2004–09, top five countries 74
Figure 19: Annual data review process 85

LIST OF TABLES
Table 1: Feminine care category definitions 7
Table 2: Feminine care distribution channels 8
Table 3: Feminine care, China, value by category (CNYm), 2004?09 17
Table 4: Feminine care, China, value forecast by category (CNYm), 2009?14 18
Table 5: Feminine care, China, value by category ($m), 2004?09 20
Table 6: Feminine care, China, value forecast by category ($m), 2009?14 21
Table 7: Feminine care, China, volume by category (units, million), 2004?09 22
Table 8: Feminine care, China, volume forecast by category (units, million), 2009?14 23
Table 9: Feminine care, China, brand share by value (%), 2008?09 25
Table 10: Feminine care, China, value by brand (CNYm), 2008?09 26
Table 11: Feminine care, China, company share by value (%), 2008?09 28
Table 12: Feminine care, China, value by company (CNYm), 2008?09 28
Table 13: Feminine care, China, distribution channels by value (%), 2008?09 29
Table 14: Feminine care, China, value by distribution channel (CNYm), 2008?09 29
Table 15: Feminine care, China, expenditure per capita (CNY), 2004?09 31
Table 16: Feminine care, China, forecast expenditure per capita (CNY), 2009?14 32
Table 17: Feminine care, China, expenditure per capita ($), 2004?09 32
Table 18: Feminine care, China, forecast expenditure per capita ($), 2009?14 33
Table 19: Feminine care, China, consumption per capita (units), 2004?09 33
Table 20: Feminine care, China, forecast consumption per capita (units), 2009?14 34
Table 21: Johnson & Johnson key facts 35
Table 22: Kimberly-Clark Corporation key facts 37
Table 23: Pantiliners and shields, China, value (CNYm), 2004?09 39
Table 24: Pantiliners and shields, China, value forecast (CNYm), 2009?14 40
Table 25: Pantiliners and shields, China, value ($m), 2004?09 41
Table 26: Pantiliners and shields, China, value forecast ($m), 2009?14 41
Table 27: Pantiliners and shields, China, volume (units, million), 2004?09 42
Table 28: Pantiliners and shields, China, volume forecast (units, million), 2009?14 43
Table 29: Pantiliners and shields, China, brand share by value (%), 2008?09 44
Table 30: Pantiliners and shields, China, value by brand (CNYm), 2008?09 45
Table 31: Pantiliners and shields, China, company share by value (%), 2008?09 47
Table 32: Pantiliners and shields, China, value by company (CNYm), 2008?09 47
Table 33: Pantiliners and shields, China, distribution channels by value (%), 2008?09 48
Table 34: Pantiliners and shields, China, value by distribution channel (CNYm), 2008?09 48
Table 35: Pantiliners and shields, China, expenditure per capita (CNY), 2004?09 50
Table 36: Pantiliners and shields, China, forecast expenditure per capita (CNY), 2009?14 50
Table 37: Pantiliners and shields, China, expenditure per capita ($), 2004?09 51
Table 38: Pantiliners and shields, China, forecast expenditure per capita ($), 2009?14 51
Table 39: Pantiliners and shields, China, consumption per capita (units), 2004?09 52
Table 40: Pantiliners and shields, China, forecast consumption per capita (units), 2009?14 52
Table 41: Sanitary pads, China, value (CNYm), 2004?09 53
Table 42: Sanitary pads, China, value forecast (CNYm), 2009?14 54
Table 43: Sanitary pads, China, value ($m), 2004?09 55
Table 44: Sanitary pads, China, value forecast ($m), 2009?14 55
Table 45: Sanitary pads, China, volume (units, million), 2004?09 56
Table 46: Sanitary pads, China, volume forecast (units, million), 2009?14 57
Table 47: Sanitary pads, China, brand share by value (%), 2008?09 58
Table 48: Sanitary pads, China, value by brand (CNYm), 2008?09 59
Table 49: Sanitary pads, China, company share by value (%), 2008?09 61
Table 50: Sanitary pads, China, value by company (CNYm), 2008?09 61
Table 51: Sanitary pads, China, distribution channels by value (%), 2008?09 62
Table 52: Sanitary pads, China, value by distribution channel (CNYm), 2008?09 62
Table 53: Sanitary pads, China, expenditure per capita (CNY), 2004?09 64
Table 54: Sanitary pads, China, forecast expenditure per capita (CNY), 2009?14 64
Table 55: Sanitary pads, China, expenditure per capita ($), 2004?09 65
Table 56: Sanitary pads, China, forecast expenditure per capita ($), 2009?14 65
Table 57: Sanitary pads, China, consumption per capita (units), 2004?09 66
Table 58: Sanitary pads, China, forecast consumption per capita (units), 2009?14 66
Table 59: Global feminine care market value, 2009 67
Table 60: Global feminine care market split (value terms ($m), 2009), top five countries 70
Table 61: Global feminine care market volume, 2009 71
Table 62: Global feminine care market split (volume terms, 2009), top five countries 74
Table 63: Leading players, top five countries 75
Table 64: China feminine care new product launches reports, by company (top five companies), 2009 76
Table 65: China feminine care new product launches SKUs, by company (top five companies), 2009 76
Table 66: China feminine care new product launches (reports), by flavor and fragrances, 2009 77
Table 67: China feminine care new product launches (reports), by ingredients (top 10 ingredients), 2009 77
Table 68: China feminine care new product launches (reports), by package tags or claims, 2009 78
Table 69: China feminine care new product launches - recent five launches (2009) 78
Table 70: China population, by age group, 2004?09 (millions) 79
Table 71: China population forecast, by age group, 2009?14 (millions) 80
Table 72: China population, by gender, 2004?09 (millions) 80
Table 73: China population forecast, by gender, 2009?14 (millions) 81
Table 74: China nominal GDP, 2004?09 (CNYbn, nominal prices) 81
Table 75: China nominal GDP forecast, 2009?14 (CNYbn, nominal prices) 81
Table 76: China real GDP, 2004?09 (CNYbn, 2000 prices) 82
Table 77: China real GDP forecast, 2009?14 (CNYbn, 2000 prices) 82
Table 78: China real GDP, 2004?09 ($bn, 2000 prices) 82
Table 79: China real GDP forecast, 2009?14 ($bn, 2000 prices) 83
Table 80: China consumer price index, 2004?09 (2000=100) 83
Table 81: China consumer price index, 2009?14 (2000=100) 83


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