Feminine Care in Israel to 2014

Introduction

This databook provides key data and information on the feminine care market in Israel. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories; sanitary pads, pantiliners and shields,and tampons .

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the feminine care market, including company overview, key facts and business description

Highlights

The market for feminine care in Israel increased at a compound annual growth rate of 3.8% between 2004 and 2009.

The sanitary pads category led the feminine care market in Israel, accounting for a share of 47.4%.

Leading players in Israeli feminine care market include Procter & Gamble Company, The, Johnson & Johnson and Kimberly-Clark Corporation.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the feminine care market in Israel

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: feminine care 2
Summary category level: pantiliners and shields 3
Summary category level: sanitary pads 4
Summary category level: tampons 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 18
Value analysis (Israeli New Shekel), 2004?09 18
Value analysis (Israeli New Shekel), 2009?14 19
Value analysis (US dollars), 2004?09 21
Value analysis (US dollars), 2009?14 22
Volume analysis, 2004?09 23
Volume analysis, 2009?14 24
Company and brand share analysis 26
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Leading Company Profiles 35
The Procter & Gamble Company 35
Johnson & Johnson 37
Chapter 5 Category Analysis: Pantiliners and Shields 39
Value analysis (Israeli New Shekel), 2004?09 39
Value analysis (Israeli New Shekel), 2009?14 40
Value analysis (US dollars), 2004?09 41
Value analysis (US dollars), 2009?14 41
Volume analysis, 2004?09 42
Volume analysis, 2009?14 43
Company and brand share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 6 Category Analysis: Sanitary Pads 52
Value analysis (Israeli New Shekel), 2004?09 52
Value analysis (Israeli New Shekel), 2009?14 53
Value analysis (US dollars), 2004?09 54
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 7 Category Analysis: Tampons 65
Value analysis (Israeli New Shekel), 2004?09 65
Value analysis (Israeli New Shekel), 2009?14 66
Value analysis (US dollars), 2004?09 67
Value analysis (US dollars), 2009?14 67
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 8 Country Comparison 78
Value 78
Volume 82
Market share 86
Chapter 9 Macroeconomic Profile 87
Macroeconomic Indicators 87
Chapter 10 Research Methodology 92
Methodology overview 92
Secondary research 93
Market modeling 94
Creating an initial data model 94
Revising the initial data model 94
Creating a final estimate 95
Creating demographic value splits 95
Primary research 95
Data finalization 96
Ongoing research 96
Chapter 11 Appendix 97
Future readings 97
How to contact experts in your industry 97
Disclaimer 97

LIST OF FIGURES
Figure 1: Feminine care, Israel, value by category (ILSm), 2004?14 20
Figure 2: Feminine care, Israel, category growth comparison, by value, 2004?14 22
Figure 3: Feminine care, Israel, volume by category (units million), 2004?14 25
Figure 4: Feminine care, Israel, category growth comparison, by volume, 2004?14 25
Figure 5: Feminine care, Israel, company share by value (%), 2008?09 27
Figure 6: Feminine care, Israel, distribution channels by value (%), 2008?09 30
Figure 7: Pantiliners and shields, Israel, value (ILSm), 2004?14 40
Figure 8: Pantiliners and shields, Israel, volume (units, million), 2004?14 43
Figure 9: Pantiliners and shields, Israel, company share by value (%), 2008?09 45
Figure 10: Pantiliners and shields, Israel, distribution channels by value (%), 2008?09 48
Figure 11: Sanitary pads, Israel, value (ILSm), 2004?14 53
Figure 12: Sanitary pads, Israel, volume (units, million), 2004?14 56
Figure 13: Sanitary pads, Israel, company share by value (%), 2008?09 58
Figure 14: Sanitary pads, Israel, distribution channels by value (%), 2008?09 61
Figure 15: Tampons, Israel, value (ILSm), 2004?14 66
Figure 16: Tampons, Israel, volume (units, million), 2004?14 69
Figure 17: Tampons, Israel, company share by value (%), 2008?09 71
Figure 18: Tampons, Israel, distribution channels by value (%), 2008?09 74
Figure 19: Global feminine care market split (value terms, 2009), top five countries 79
Figure 20: Global feminine care market value, 2004–09, top five countries 81
Figure 21: Global feminine care market split (volume terms, 2009), top five countries 83
Figure 22: Global feminine care market volume, 2004–09, top five countries 85
Figure 23: Annual data review process 93

LIST OF TABLES
Table 1: Feminine care category definitions 8
Table 2: Feminine care distribution channels 9
Table 3: Feminine care, Israel, value by category (ILSm), 2004?09 18
Table 4: Feminine care, Israel, value forecast by category (ILSm), 2009?14 19
Table 5: Feminine care, Israel, value by category ($m), 2004?09 21
Table 6: Feminine care, Israel, value forecast by category ($m), 2009?14 22
Table 7: Feminine care, Israel, volume by category (units), 2004?09 23
Table 8: Feminine care, Israel, volume forecast by category (units), 2009?14 24
Table 9: Feminine care, Israel, brand share by value (%), 2008?09 26
Table 10: Feminine care, Israel, value by brand (ILSm), 2008?09 26
Table 11: Feminine care, Israel, company share by value (%), 2008?09 28
Table 12: Feminine care, Israel, value by company (ILSm), 2008?09 28
Table 13: Feminine care, Israel, distribution channels by value (%), 2008?09 29
Table 14: Feminine care, Israel, value by distribution channel (ILSm), 2008?09 29
Table 15: Feminine care, Israel, expenditure per capita (ILS), 2004?09 31
Table 16: Feminine care, Israel, forecast expenditure per capita (ILS), 2009?14 32
Table 17: Feminine care, Israel, expenditure per capita ($), 2004?09 32
Table 18: Feminine care, Israel, forecast expenditure per capita ($), 2009?14 33
Table 19: Feminine care, Israel, consumption per capita (units), 2004?09 33
Table 20: Feminine care, Israel, forecast consumption per capita (units), 2009?14 34
Table 21: The Procter & Gamble Company key facts 35
Table 22: Johnson & Johnson key facts 37
Table 23: Pantiliners and shields, Israel, value (ILSm), 2004?09 39
Table 24: Pantiliners and shields, Israel, value forecast (ILSm), 2009?14 40
Table 25: Pantiliners and shields, Israel, value ($m), 2004?09 41
Table 26: Pantiliners and shields, Israel, value forecast ($m), 2009?14 41
Table 27: Pantiliners and shields, Israel, volume (units, million), 2004?09 42
Table 28: Pantiliners and shields, Israel, volume forecast (units, million), 2009?14 43
Table 29: Pantiliners and shields, Israel, brand share by value (%), 2008?09 44
Table 30: Pantiliners and shields, Israel, value by brand (ILSm), 2008?09 44
Table 31: Pantiliners and shields, Israel, company share by value (%), 2008?09 46
Table 32: Pantiliners and shields, Israel, value by company (ILSm), 2008?09 46
Table 33: Pantiliners and shields, Israel, distribution channels by value (%), 2008?09 47
Table 34: Pantiliners and shields, Israel, value by distribution channel (ILSm), 2008?09 47
Table 35: Pantiliners and shields, Israel, expenditure per capita (ILS), 2004?09 49
Table 36: Pantiliners and shields, Israel, forecast expenditure per capita (ILS), 2009?14 49
Table 37: Pantiliners and shields, Israel, expenditure per capita ($), 2004?09 50
Table 38: Pantiliners and shields, Israel, forecast expenditure per capita ($), 2009?14 50
Table 39: Pantiliners and shields, Israel, consumption per capita (units), 2004?09 51
Table 40: Pantiliners and shields, Israel, forecast consumption per capita (units), 2009?14 51
Table 41: Sanitary pads, Israel, value (ILSm), 2004?09 52
Table 42: Sanitary pads, Israel, value forecast (ILSm), 2009?14 53
Table 43: Sanitary pads, Israel, value ($m), 2004?09 54
Table 44: Sanitary pads, Israel, value forecast ($m), 2009?14 54
Table 45: Sanitary pads, Israel, volume (units, million), 2004?09 55
Table 46: Sanitary pads, Israel, volume forecast (units, million), 2009?14 56
Table 47: Sanitary pads, Israel, brand share by value (%), 2008?09 57
Table 48: Sanitary pads, Israel, value by brand (ILSm), 2008?09 57
Table 49: Sanitary pads, Israel, company share by value (%), 2008?09 59
Table 50: Sanitary pads, Israel, value by company (ILSm), 2008?09 59
Table 51: Sanitary pads, Israel, distribution channels by value (%), 2008?09 60
Table 52: Sanitary pads, Israel, value by distribution channel (ILSm), 2008?09 60
Table 53: Sanitary pads, Israel, expenditure per capita (ILS), 2004?09 62
Table 54: Sanitary pads, Israel, forecast expenditure per capita (ILS), 2009?14 62
Table 55: Sanitary pads, Israel, expenditure per capita ($), 2004?09 63
Table 56: Sanitary pads, Israel, forecast expenditure per capita ($), 2009?14 63
Table 57: Sanitary pads, Israel, consumption per capita (units), 2004?09 64
Table 58: Sanitary pads, Israel, forecast consumption per capita (units), 2009?14 64
Table 59: Tampons, Israel, value (ILSm), 2004?09 65
Table 60: Tampons, Israel, value forecast (ILSm), 2009?14 66
Table 61: Tampons, Israel, value ($m), 2004?09 67
Table 62: Tampons, Israel, value forecast ($m), 2009?14 67
Table 63: Tampons, Israel, volume (units, million), 2004?09 68
Table 64: Tampons, Israel, volume forecast (units, million), 2009?14 69
Table 65: Tampons, Israel, brand share by value (%), 2008?09 70
Table 66: Tampons, Israel, value by brand (ILSm), 2008?09 70
Table 67: Tampons, Israel, company share by value (%), 2008?09 72
Table 68: Tampons, Israel, value by company (ILSm), 2008?09 72
Table 69: Tampons, Israel, distribution channels by value (%), 2008?09 73
Table 70: Tampons, Israel, value by distribution channel (ILSm), 2008?09 73
Table 71: Tampons, Israel, expenditure per capita (ILS), 2004?09 75
Table 72: Tampons, Israel, forecast expenditure per capita (ILS), 2009?14 75
Table 73: Tampons, Israel, expenditure per capita ($), 2004?09 76
Table 74: Tampons, Israel, forecast expenditure per capita ($), 2009?14 76
Table 75: Tampons, Israel, consumption per capita (units), 2004?09 77
Table 76: Tampons, Israel, forecast consumption per capita (units), 2009?14 77
Table 77: Global feminine care market value, 2009 78
Table 78: Global feminine care market split (value terms ($m), 2009), top five countries 81
Table 79: Global feminine care market volume, 2009 82
Table 80: Global feminine care market split (volume terms, 2009), top five countries 85
Table 81: Leading players, top five countries 86
Table 82: Israel population, by age group, 2004?09 (millions) 87
Table 83: Israel population forecast, by age group, 2009?14 (millions) 88
Table 84: Israel population, by gender, 2004?09 (millions) 88
Table 85: Israel population forecast, by gender, 2009?14 (millions) 89
Table 86: Israel nominal GDP, 2004?09 (ILSbn, nominal prices) 89
Table 87: Israel nominal GDP forecast, 2009?14 (ILSbn, nominal prices) 89
Table 88: Israel real GDP, 2004?09 (ILSbn, 2000 prices) 90
Table 89: Israel real GDP forecast, 2009?14 (ILSbn, 2000 prices) 90
Table 90: Israel real GDP, 2004?09 ($bn, 2000 prices) 90
Table 91: Israel real GDP forecast, 2009?14 ($bn, 2000 prices) 91
Table 92: Israel consumer price index, 2004?09 (2000=100) 91
Table 93: Israel consumer price index, 2009?14 (2000=100) 91


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