Fragrances in Eastern Europe to 2014

Introduction

This databook provides key data and information on the fragrances market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories; female, male and unisex fragrances

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the spirits market, including company overview, key facts and business description

Highlights

The market for fragrances in Eastern Europe increased at a compound annual growth rate of 7.4% between 2004 and 2009.

The female fragrances category led the fragrances market in Eastern Europe, accounting for a share of 71.2%.

The leading players in the Eastern European fragrances market include Coty Inc, Procter & Gamble Company, The and LVMH Moet Hennessy Louis Vuitton SA

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the fragrances market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: fragrances 2
Summary category level: female fragrances 3
Summary category level: male fragrances 4
Summary category level: unisex fragrances 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 19
Chapter 4 Eastern Europe Fragrances: Market Overview 21
Value analysis (US Dollar), 2004?09 21
Value analysis (US Dollar), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 34
Coty Inc. 34
The Procter & Gamble Company 36
Chapter 6 Category Analysis: Female Fragrances 38
Value analysis (US Dollar), 2004?09 38
Value analysis (US Dollar), 2009?14 39
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 7 Category Analysis: Male Fragrances 51
Value analysis (US Dollar), 2004?09 51
Value analysis (US Dollar), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 8 Category Analysis: Unisex Fragrances 64
Value analysis (US Dollar), 2004?09 64
Value analysis (US Dollar), 2009?14 65
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 9 Research Methodology 77
Methodology overview 77
Secondary research 78
Market modeling 79
Creating an initial data model 79
Revising the initial data model 79
Creating a final estimate 80
Creating demographic value splits 80
Primary research 80
Data finalization 81
Ongoing research 81
Chapter 10 Appendix 82
Future readings 82
How to contact experts in your industry 82
Disclaimer 82

LIST OF FIGURES
Figure 1: Fragrances, Eastern Europe, value by category ($m), 2004?14 23
Figure 2: Fragrances, Eastern Europe, category growth comparison, by value, 2004?14 23
Figure 3: Fragrances, Eastern Europe, volume by category (units, million), 2004?14 26
Figure 4: Fragrances, Eastern Europe, category growth comparison, by volume, 2004?14 26
Figure 5: Fragrances, Eastern Europe, company share (top five companies) by value (%), 2008?09 29
Figure 6: Fragrances, Eastern Europe, distribution channels by value (%), 2008?09 31
Figure 7: Female fragrances, Eastern Europe, value by segment ($m), 2004?14 40
Figure 8: Female fragrances, Eastern Europe, category growth comparison, by value, 2004?14 40
Figure 9: Female fragrances, Eastern Europe, volume by segment (units, million), 2004?14 43
Figure 10: Female fragrances, Eastern Europe, category growth comparison, by volume, 2004?14 43
Figure 11: Female fragrances, Eastern Europe, company share (top five companies) by value (%), 2008?09 46
Figure 12: Female fragrances, Eastern Europe, distribution channels by value (%), 2008?09 48
Figure 13: Male fragrances, Eastern Europe, value by segment ($m), 2004?14 53
Figure 14: Male fragrances, Eastern Europe, category growth comparison, by value, 2004?14 53
Figure 15: Male fragrances, Eastern Europe, volume by segment (units, million), 2004?14 56
Figure 16: Male fragrances, Eastern Europe, category growth comparison, by volume, 2004?14 56
Figure 17: Male fragrances, Eastern Europe, company share (top five companies) by value (%), 2008?09 59
Figure 18: Male fragrances, Eastern Europe, distribution channels by value (%), 2008?09 61
Figure 19: Unisex fragrances, Eastern Europe, value by segment ($m), 2004?14 66
Figure 20: Unisex fragrances, Eastern Europe, category growth comparison, by value, 2004?14 66
Figure 21: Unisex fragrances, Eastern Europe, volume by segment (units, million), 2004?14 69
Figure 22: Unisex fragrances, Eastern Europe, category growth comparison, by volume, 2004?14 69
Figure 23: Unisex fragrances, Eastern Europe, company share by value (%), 2008?09 72
Figure 24: Unisex fragrances, Eastern Europe, distribution channels by value (%), 2008?09 74
Figure 25: Annual data review process 78

LIST OF TABLES
Table 1: Fragrances category definitions 8
Table 2: Fragrances distribution channels 9
Table 3: Fragrances, Eastern Europe, value (country-wise), 2004?09 ($m) 17
Table 4: Fragrances, Eastern Europe, value (country-wise) forecast, 2009?14 ($m) 18
Table 5: Fragrances, Eastern Europe, volume (country-wise), 2004?09 (units, million) 19
Table 6: Fragrances, Eastern Europe, volume (country-wise) forecast, 2009?14 (units, million) 20
Table 7: Fragrances, Eastern Europe, value by category ($m), 2004?09 21
Table 8: Fragrances, Eastern Europe, value forecast by category ($m), 2009?14 22
Table 9: Fragrances, Eastern Europe, volume by category (units, million), 2004?09 24
Table 10: Fragrances, Eastern Europe, volume forecast by category (units, million), 2009?14 25
Table 11: Fragrances, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 27
Table 12: Fragrances, Eastern Europe, value by company ($m), 2008?09 28
Table 13: Fragrances, Eastern Europe, distribution channels by value (%), 2008?09 30
Table 14: Fragrances, Eastern Europe, value by distribution channel ($m), 2008?09 30
Table 15: Fragrances, Eastern Europe, expenditure per capita ($), 2004?09 32
Table 16: Fragrances, Eastern Europe, forecast expenditure per capita ($), 2009?14 32
Table 17: Fragrances, Eastern Europe, consumption per capita (units), 2004?09 33
Table 18: Fragrances, Eastern Europe, forecast consumption per capita (units), 2009?14 33
Table 19: Coty Inc. key facts 34
Table 20: The Procter & Gamble Company key facts 36
Table 21: Female fragrances, Eastern Europe, value by segment ($m), 2004?09 38
Table 22: Female fragrances, Eastern Europe, value forecast by segment ($m), 2009?14 39
Table 23: Female fragrances, Eastern Europe, volume by segment (units, million), 2004?09 41
Table 24: Female fragrances, Eastern Europe, volume forecast by segment (units, million), 2009?14 42
Table 25: Female fragrances, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 44
Table 26: Female fragrances, Eastern Europe, value by company ($m), 2008?09 45
Table 27: Female fragrances, Eastern Europe, distribution channels by value (%), 2008?09 47
Table 28: Female fragrances, Eastern Europe, value by distribution channel ($m), 2008?09 47
Table 29: Female fragrances, Eastern Europe, expenditure per capita ($), 2004?09 49
Table 30: Female fragrances, Eastern Europe, forecast expenditure per capita ($), 2009?14 49
Table 31: Female fragrances, Eastern Europe, consumption per capita (units), 2004?09 50
Table 32: Female fragrances, Eastern Europe, forecast consumption per capita (units), 2009?14 50
Table 33: Male fragrances, Eastern Europe, value by segment ($m), 2004?09 51
Table 34: Male fragrances, Eastern Europe, value forecast by segment ($m), 2009?14 52
Table 35: Male fragrances, Eastern Europe, volume by segment (units, million), 2004?09 54
Table 36: Male fragrances, Eastern Europe, volume forecast by segment (units, million), 2009?14 55
Table 37: Male fragrances, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 57
Table 38: Male fragrances, Eastern Europe, value by company ($m), 2008?09 58
Table 39: Male fragrances, Eastern Europe, distribution channels by value (%), 2008?09 60
Table 40: Male fragrances, Eastern Europe, value by distribution channel ($m), 2008?09 60
Table 41: Male fragrances, Eastern Europe, expenditure per capita ($), 2004?09 62
Table 42: Male fragrances, Eastern Europe, forecast expenditure per capita ($), 2009?14 62
Table 43: Male fragrances, Eastern Europe, consumption per capita (units), 2004?09 63
Table 44: Male fragrances, Eastern Europe, forecast consumption per capita (units), 2009?14 63
Table 45: Unisex fragrances, Eastern Europe, value by segment ($m), 2004?09 64
Table 46: Unisex fragrances, Eastern Europe, value forecast by segment ($m), 2009?14 65
Table 47: Unisex fragrances, Eastern Europe, volume by segment (units, million), 2004?09 67
Table 48: Unisex fragrances, Eastern Europe, volume forecast by segment (units, million), 2009?14 68
Table 49: Unisex fragrances, Eastern Europe, company share by value (%), 2008?09 70
Table 50: Unisex fragrances, Eastern Europe, value by company ($m), 2008?09 71
Table 51: Unisex fragrances, Eastern Europe, distribution channels by value (%), 2008?09 73
Table 52: Unisex fragrances, Eastern Europe, value by distribution channel ($m), 2008?09 73
Table 53: Unisex fragrances, Eastern Europe, expenditure per capita ($), 2004?09 75
Table 54: Unisex fragrances, Eastern Europe, forecast expenditure per capita ($), 2009?14 75
Table 55: Unisex fragrances, Eastern Europe, consumption per capita (units), 2004?09 76
Table 56: Unisex fragrances, Eastern Europe, forecast consumption per capita (units), 2009?14 76



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