TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 18
New entrants 19
Substitutes 21
Rivalry 22
LEADING COMPANIES 23
GlaxoSmithKline Plc 23
Red Bull Gmbh 27
PepsiCo, Inc. 28
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: Europe functional drinks market value: $ million, 2006–10(e) 10
Table 2: Europe functional drinks market volume: million liters, 2006–10(e) 11
Table 3: Europe functional drinks market segmentation I:% share, by value, 2010(e) 12
Table 4: Europe functional drinks market segmentation II: % share, by value, 2010(e) 13
Table 5: Europe functional drinks market share: % share, by volume, 2010(e) 14
Table 6: GlaxoSmithKline Plc: key facts 23
Table 7: GlaxoSmithKline Plc: key financials ($) 25
Table 8: GlaxoSmithKline Plc: key financials (£) 25
Table 9: GlaxoSmithKline Plc: key financial ratios 25
Table 10: Red Bull Gmbh: key facts 27
Table 11: PepsiCo, Inc.: key facts 28
Table 12: PepsiCo, Inc.: key financials ($) 31
Table 13: PepsiCo, Inc.: key financial ratios 31
Table 14: Europe functional drinks market distribution: % share, by volume, 2010(e) 33
Table 15: Europe functional drinks market value forecast: $ million, 2010–15 34
Table 16: Europe functional drinks market volume forecast: million liters, 2010–15 35
LIST OF FIGURES
Figure 1: Europe functional drinks market value: $ million, 2006–10(e) 10
Figure 2: Europe functional drinks market volume: million liters, 2006–10(e) 11
Figure 3: Europe functional drinks market segmentation I:% share, by value, 2010(e) 12
Figure 4: Europe functional drinks market segmentation II: % share, by value, 2010(e) 13
Figure 5: Europe functional drinks market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the functional drinks market in Europe, 2010 15
Figure 7: Drivers of buyer power in the functional drinks market in Europe, 2010 16
Figure 8: Drivers of supplier power in the functional drinks market in Europe, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the functional drinks market in Europe, 2010 19
Figure 10: Factors influencing the threat of substitutes in the functional drinks market in Europe, 2010 21
Figure 11: Drivers of degree of rivalry in the functional drinks market in Europe, 2010 22
Figure 12: GlaxoSmithKline Plc: revenues & profitability 26
Figure 13: GlaxoSmithKline Plc: assets & liabilities 26
Figure 14: PepsiCo, Inc.: revenues & profitability 32
Figure 15: PepsiCo, Inc.: assets & liabilities 32
Figure 16: Europe functional drinks market distribution: % share, by volume, 2010(e) 33
Figure 17: Europe functional drinks market value forecast: $ million, 2010–15 34
Figure 18: Europe functional drinks market volume forecast: million liters, 2010–15 35
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