TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
The Coca-Cola Company 21
Otsuka Pharmaceutical Co., Ltd. 27
Taisho Pharmaceutical Co., Ltd. 29
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Japan functional drinks market value: $ million, 2006–10(e) 10
Table 2: Japan functional drinks market volume: million liters, 2006–10(e) 11
Table 3: Japan functional drinks market segmentation I:% share, by value, 2010(e) 12
Table 4: Japan functional drinks market segmentation II: % share, by value, 2010(e) 13
Table 5: Japan functional drinks market share: % share, by volume, 2010(e) 14
Table 6: The Coca-Cola Company: key facts 21
Table 7: The Coca-Cola Company: key financials ($) 24
Table 8: The Coca-Cola Company: key financial ratios 25
Table 9: Otsuka Pharmaceutical Co., Ltd.: key facts 27
Table 10: Taisho Pharmaceutical Co., Ltd.: key facts 29
Table 11: Taisho Pharmaceutical Co., Ltd.: key financials ($) 30
Table 12: Taisho Pharmaceutical Co., Ltd.: key financials (¥) 30
Table 13: Taisho Pharmaceutical Co., Ltd.: key financial ratios 31
Table 14: Japan functional drinks market distribution: % share, by volume, 2010(e) 33
Table 15: Japan functional drinks market value forecast: $ million, 2010–15 34
Table 16: Japan functional drinks market volume forecast: million liters, 2010–15 35
Table 17: Japan size of population (million), 2006–10 36
Table 18: Japan gdp (constant 2000 prices, $ billion), 2006–10 36
Table 19: Japan gdp (current prices, $ billion), 2006–10 36
Table 20: Japan inflation, 2006–10 37
Table 21: Japan consumer price index (absolute), 2006–10 37
Table 22: Japan exchange rate, 2006–10 37
LIST OF FIGURES
Figure 1: Japan functional drinks market value: $ million, 2006–10(e) 10
Figure 2: Japan functional drinks market volume: million liters, 2006–10(e) 11
Figure 3: Japan functional drinks market segmentation I:% share, by value, 2010(e) 12
Figure 4: Japan functional drinks market segmentation II: % share, by value, 2010(e) 13
Figure 5: Japan functional drinks market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the functional drinks market in Japan, 2010 15
Figure 7: Drivers of buyer power in the functional drinks market in Japan, 2010 16
Figure 8: Drivers of supplier power in the functional drinks market in Japan, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the functional drinks market in Japan, 2010 18
Figure 10: Factors influencing the threat of substitutes in the functional drinks market in Japan, 2010 19
Figure 11: Drivers of degree of rivalry in the functional drinks market in Japan, 2010 20
Figure 12: The Coca-Cola Company: revenues & profitability 25
Figure 13: The Coca-Cola Company: assets & liabilities 26
Figure 14: Taisho Pharmaceutical Co., Ltd.: revenues & profitability 31
Figure 15: Taisho Pharmaceutical Co., Ltd.: assets & liabilities 32
Figure 16: Japan functional drinks market distribution: % share, by volume, 2010(e) 33
Figure 17: Japan functional drinks market value forecast: $ million, 2010–15 34
Figure 18: Japan functional drinks market volume forecast: million liters, 2010–15 35
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