TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION II 11
FIVE FORCES ANALYSIS 12
Summary 12
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 20
Microsoft Corporation (Microsoft Xbox 360) 20
Nintendo Co., Ltd. 24
Sony Corporation (Playstation) 28
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: Germany games consoles market value: $ billion, 2005–09(e) 10
Table 2: Germany games consoles market segmentation II: % share, by value, 2009(e) 11
Table 3: Microsoft Corporation (Microsoft Xbox 360): key facts 20
Table 4: Microsoft Corporation (Microsoft Xbox 360): key financials ($) 22
Table 5: Microsoft Corporation (Microsoft Xbox 360): key financial ratios 22
Table 6: Nintendo Co., Ltd.: key facts 24
Table 7: Nintendo Co., Ltd.: key financials ($) 25
Table 8: Nintendo Co., Ltd.: key financials (¥) 25
Table 9: Nintendo Co., Ltd.: key financial ratios 26
Table 10: Sony Corporation (Playstation): key facts 28
Table 11: Sony Corporation (Playstation): key financials ($) 29
Table 12: Sony Corporation (Playstation): key financials (¥) 29
Table 13: Sony Corporation (Playstation): key financial ratios 30
Table 14: Germany games consoles market distribution: % share, by value, 2009(e) 32
Table 15: Germany games consoles market value forecast: $ billion, 2009–14 33
Table 16: Germany size of population (million), 2005–09 34
Table 17: Germany gdp (constant 2000 prices, $ billion), 2005–09 34
Table 18: Germany gdp (current prices, $ billion), 2005–09 34
Table 19: Germany inflation, 2005–09 35
Table 20: Germany consumer price index (absolute), 2005–09 35
Table 21: Germany exchange rate, 2005–09 35
LIST OF FIGURES
Figure 1: Germany games consoles market value: $ billion, 2005–09(e) 10
Figure 2: Germany games consoles market segmentation II: % share, by value, 2009(e) 11
Figure 3: Forces driving competition in the games consoles market in Germany, 2009 12
Figure 4: Drivers of buyer power in the games consoles market in Germany, 2009 14
Figure 5: Drivers of supplier power in the games consoles market in Germany, 2009 15
Figure 6: Factors influencing the likelihood of new entrants in the games consoles market in Germany, 2009 16
Figure 7: Factors influencing the threat of substitutes in the games consoles market in Germany, 2009 17
Figure 8: Drivers of degree of rivalry in the games consoles market in Germany, 2009 18
Figure 9: Microsoft Corporation (Microsoft Xbox 360): revenues & profitability 23
Figure 10: Microsoft Corporation (Microsoft Xbox 360): assets & liabilities 23
Figure 11: Nintendo Co., Ltd.: revenues & profitability 26
Figure 12: Nintendo Co., Ltd.: assets & liabilities 27
Figure 13: Sony Corporation (Playstation): revenues & profitability 30
Figure 14: Sony Corporation (Playstation): assets & liabilities 31
Figure 15: Germany games consoles market distribution: % share, by value, 2009(e) 32
Figure 16: Germany games consoles market value forecast: $ billion, 2009–14 33
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