Gardening & Outdoor Living in Canada

Datamonitor's Gardening & Outdoor Living in Canada industry profile is an essential resource for top-level data and analysis covering the Gardening & Outdoor Living industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Gardening & Outdoor Living in Canada’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Gardening & Outdoor Living in Canada

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The gardening & outdoor living market consists of the following segments: garden buildings; garden tools; garden utensils; outdoor living; and plants, shrubs, and growing media. The garden buildings segment covers gazebos, greenhouses, pergolas, sheds, and related items such as fencing, paving, etc. The garden tools segment covers manual and electric tools. The garden utensils segment covers garden hoses, plant containers, water butts, watering cans, and other similar items, like sprayers and automatic watering systems. The outdoor living segment includes accessories, barbecues, furniture, and ornaments. The plants, shrubs, and growing media segment covers bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2009 exchange rates.

For the purposes of this report, the Americas consists of North America and South America.

North America consists of Canada, Mexico, and the United States.

South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Home Depot Canada, Inc. 19
RONA Inc. 20
Sears Canada, Inc. 22
MARKET FORECASTS 27
Market value forecast 27
MACROECONOMIC INDICATORS 28
APPENDIX 30
Methodology 30
Industry associations 31
Related Datamonitor research 31
Disclaimer 32
ABOUT DATAMONITOR 33
Premium Reports 33
Summary Reports 33
Datamonitor consulting 33

LIST OF TABLES
Table 1: Canada gardening & outdoor living market value: $ million, 2005–09(e) 10
Table 2: Canada gardening & outdoor living market segmentation I:% share, by value, 2009(e) 11
Table 3: Canada gardening & outdoor living market segmentation II: % share, by value, 2009(e) 12
Table 4: Home Depot Canada, Inc. : key facts 19
Table 5: RONA Inc.: key facts 20
Table 6: Sears Canada, Inc.: key facts 22
Table 7: Sears Canada, Inc.: key financials ($) 24
Table 8: Sears Canada, Inc.: key financials (CAD) 24
Table 9: Sears Canada, Inc.: key financial ratios 25
Table 10: Canada gardening & outdoor living market value forecast: $ million, 2009–14 27
Table 11: Canada size of population (million), 2005–09 28
Table 12: Canada gdp (constant 2000 prices, $ billion), 2005–09 28
Table 13: Canada gdp (current prices, $ billion), 2005–09 28
Table 14: Canada inflation, 2005–09 29
Table 15: Canada consumer price index (absolute), 2005–09 29
Table 16: Canada exchange rate, 2005–09 29

LIST OF FIGURES
Figure 1: Canada gardening & outdoor living market value: $ million, 2005–09(e) 10
Figure 2: Canada gardening & outdoor living market segmentation I:% share, by value, 2009(e) 11
Figure 3: Canada gardening & outdoor living market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the gardening & outdoor living market in Canada, 2009 13
Figure 5: Drivers of buyer power in the gardening & outdoor living market in Canada, 2009 14
Figure 6: Drivers of supplier power in the gardening & outdoor living market in Canada, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Canada, 2009 16
Figure 8: Factors influencing the threat of substitutes in the gardening & outdoor living market in Canada, 2009 17
Figure 9: Drivers of degree of rivalry in the gardening & outdoor living market in Canada, 2009 18
Figure 10: Sears Canada, Inc.: revenues & profitability 25
Figure 11: Sears Canada, Inc.: assets & liabilities 26
Figure 12: Canada gardening & outdoor living market value forecast: $ million, 2009–14 27


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