Gardening & Outdoor Living in Europe

Datamonitor's Gardening & Outdoor Living in Europe industry profile is an essential resource for top-level data and analysis covering the Gardening & Outdoor Living industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Gardening & Outdoor Living in Europe’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Gardening & Outdoor Living in Europe

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The gardening & outdoor living market consists of the following segments: garden buildings; garden tools; garden utensils; outdoor living; and plants, shrubs, and growing media. The garden buildings segment covers gazebos, greenhouses, pergolas, sheds, and related items such as fencing, paving, etc. The garden tools segment covers manual and electric tools. The garden utensils segment covers garden hoses, plant containers, water butts, watering cans, and other similar items, like sprayers and automatic watering systems. The outdoor living segment includes accessories, barbecues, furniture, and ornaments. The plants, shrubs, and growing media segment covers bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2009 exchange rates.

For the purposes of this report, Europe consists of Western Europe and Eastern Europe.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
BAUHAUS GmbH & Co. KG 19
Bricorama SA 20
Kingfisher Plc 23
MARKET FORECASTS 28
Market value forecast 28
APPENDIX 29
Methodology 29
Industry associations 30
Related Datamonitor research 30
Disclaimer 31
ABOUT DATAMONITOR 32
Premium Reports 32
Summary Reports 32
Datamonitor consulting 32

LIST OF TABLES
Table 1: Europe gardening & outdoor living market value: $ billion, 2005–09(e) 10
Table 2: Europe gardening & outdoor living market segmentation I:% share, by value, 2009(e) 11
Table 3: Europe gardening & outdoor living market segmentation II: % share, by value, 2009(e) 12
Table 4: BAUHAUS GmbH & Co. KG: key facts 19
Table 5: Bricorama SA: key facts 20
Table 6: Bricorama SA: key financials ($) 21
Table 7: Bricorama SA: key financials (€) 21
Table 8: Bricorama SA: key financial ratios 21
Table 9: Kingfisher Plc: key facts 23
Table 10: Kingfisher Plc: key financials ($) 25
Table 11: Kingfisher Plc: key financials (£) 25
Table 12: Kingfisher Plc: key financial ratios 26
Table 13: Europe gardening & outdoor living market value forecast: $ billion, 2009–14 28

LIST OF FIGURES
Figure 1: Europe gardening & outdoor living market value: $ billion, 2005–09(e) 10
Figure 2: Europe gardening & outdoor living market segmentation I:% share, by value, 2009(e) 11
Figure 3: Europe gardening & outdoor living market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the gardening & outdoor living market in Europe, 2009 13
Figure 5: Drivers of buyer power in the gardening & outdoor living market in Europe, 2009 14
Figure 6: Drivers of supplier power in the gardening & outdoor living market in Europe, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Europe, 2009 16
Figure 8: Factors influencing the threat of substitutes in the gardening & outdoor living market in Europe, 2009 17
Figure 9: Drivers of degree of rivalry in the gardening & outdoor living market in Europe, 2009 18
Figure 10: Bricorama SA: revenues & profitability 22
Figure 11: Bricorama SA: assets & liabilities 22
Figure 12: Kingfisher Plc: revenues & profitability 26
Figure 13: Kingfisher Plc: assets & liabilities 27
Figure 14: Europe gardening & outdoor living market value forecast: $ billion, 2009–14 28


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