Gardening & Outdoor Living in Italy

Datamonitor's Gardening & Outdoor Living in Italy industry profile is an essential resource for top-level data and analysis covering the Gardening & Outdoor Living industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Gardening & Outdoor Living in Italy’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Gardening & Outdoor Living in Italy

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The gardening & outdoor living market consists of the following segments: garden buildings; garden tools; garden utensils; outdoor living; and plants, shrubs, and growing media. The garden buildings segment covers gazebos, greenhouses, pergolas, sheds, and related items such as fencing, paving, etc. The garden tools segment covers manual and electric tools. The garden utensils segment covers garden hoses, plant containers, water butts, watering cans, and other similar items, like sprayers and automatic watering systems. The outdoor living segment includes accessories, barbecues, furniture, and ornaments. The plants, shrubs, and growing media segment covers bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2009 exchange rates.

For the purposes of this report, Europe consists of Western Europe and Eastern Europe.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Emak SpA 19
GARDENA Italia SpA 23
Leroy Merlin Italia 24
MARKET FORECASTS 25
Market value forecast 25
MACROECONOMIC INDICATORS 26
APPENDIX 28
Methodology 28
Related Datamonitor research 29
Disclaimer 30
ABOUT DATAMONITOR 31
Premium Reports 31
Summary Reports 31
Datamonitor consulting 31

LIST OF TABLES
Table 1: Italy gardening & outdoor living market value: $ million, 2005–09(e) 10
Table 2: Italy gardening & outdoor living market segmentation I:% share, by value, 2009(e) 11
Table 3: Italy gardening & outdoor living market segmentation II: % share, by value, 2009(e) 12
Table 4: Emak SpA: key facts 19
Table 5: Emak SpA: key financials ($) 20
Table 6: Emak SpA: key financials (€) 20
Table 7: Emak SpA: key financial ratios 21
Table 8: GARDENA Italia SpA: key facts 23
Table 9: Leroy Merlin Italia: key facts 24
Table 10: Italy gardening & outdoor living market value forecast: $ million, 2009–14 25
Table 11: Italy size of population (million), 2005–09 26
Table 12: Italy gdp (constant 2000 prices, $ billion), 2005–09 26
Table 13: Italy gdp (current prices, $ billion), 2005–09 26
Table 14: Italy inflation, 2005–09 27
Table 15: Italy consumer price index (absolute), 2005–09 27
Table 16: Italy exchange rate, 2005–09 27

LIST OF FIGURES
Figure 1: Italy gardening & outdoor living market value: $ million, 2005–09(e) 10
Figure 2: Italy gardening & outdoor living market segmentation I:% share, by value, 2009(e) 11
Figure 3: Italy gardening & outdoor living market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the gardening & outdoor living market in Italy, 2009 13
Figure 5: Drivers of buyer power in the gardening & outdoor living market in Italy, 2009 14
Figure 6: Drivers of supplier power in the gardening & outdoor living market in Italy, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Italy, 2009 16
Figure 8: Factors influencing the threat of substitutes in the gardening & outdoor living market in Italy, 2009 17
Figure 9: Drivers of degree of rivalry in the gardening & outdoor living market in Italy, 2009 18
Figure 10: Emak SpA: revenues & profitability 21
Figure 11: Emak SpA: assets & liabilities 22
Figure 12: Italy gardening & outdoor living market value forecast: $ million, 2009–14 25


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