Gardening & Outdoor Living in the Netherlands

Datamonitor's Gardening & Outdoor Living in the Netherlands industry profile is an essential resource for top-level data and analysis covering the Gardening & Outdoor Living industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Gardening & Outdoor Living in the Netherlands’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Gardening & Outdoor Living in the Netherlands

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The gardening & outdoor living market consists of the following segments: garden buildings; garden tools; garden utensils; outdoor living; and plants, shrubs, and growing media. The garden buildings segment covers gazebos, greenhouses, pergolas, sheds, and related items such as fencing, paving, etc. The garden tools segment covers manual and electric tools. The garden utensils segment covers garden hoses, plant containers, water butts, watering cans, and other similar items, like sprayers and automatic watering systems. The outdoor living segment includes accessories, barbecues, furniture, and ornaments. The plants, shrubs, and growing media segment covers bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2009 exchange rates.

For the purposes of this report, Europe consists of Western Europe and Eastern Europe.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Intratuin Nederland BV 19
Maxeda B.V 20
Vesatuin B.V 22
MARKET FORECASTS 23
Market value forecast 23
MACROECONOMIC INDICATORS 24
APPENDIX 26
Methodology 26
Industry associations 27
Related Datamonitor research 27
Disclaimer 28
ABOUT DATAMONITOR 29
Premium Reports 29
Summary Reports 29
Datamonitor consulting 29

LIST OF TABLES
Table 1: Netherlands gardening & outdoor living market value: $ million, 2005–09(e) 10
Table 2: Netherlands gardening & outdoor living market segmentation I:% share, by value, 2009(e) 11
Table 3: Netherlands gardening & outdoor living market segmentation II: % share, by value, 2009(e) 12
Table 4: Intratuin Nederland BV: key facts 19
Table 5: Maxeda B.V: key facts 20
Table 6: Vesatuin B.V: key facts 22
Table 7: Netherlands gardening & outdoor living market value forecast: $ million, 2009–14 23
Table 8: Netherlands size of population (million), 2005–09 24
Table 9: Netherlands gdp (constant 2000 prices, $ billion), 2005–09 24
Table 10: Netherlands gdp (current prices, $ billion), 2005–09 24
Table 11: Netherlands inflation, 2005–09 25
Table 12: Netherlands consumer price index (absolute), 2005–09 25
Table 13: Netherlands exchange rate, 2005–09 25

LIST OF FIGURES
Figure 1: Netherlands gardening & outdoor living market value: $ million, 2005–09(e) 10
Figure 2: Netherlands gardening & outdoor living market segmentation I:% share, by value, 2009(e) 11
Figure 3: Netherlands gardening & outdoor living market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the gardening & outdoor living market in the Netherlands, 2009 13
Figure 5: Drivers of buyer power in the gardening & outdoor living market in the Netherlands, 2009 14
Figure 6: Drivers of supplier power in the gardening & outdoor living market in the Netherlands, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in the Netherlands, 2009 16
Figure 8: Factors influencing the threat of substitutes in the gardening & outdoor living market in the Netherlands, 2009 17
Figure 9: Drivers of degree of rivalry in the gardening & outdoor living market in the Netherlands, 2009 18
Figure 10: Netherlands gardening & outdoor living market value forecast: $ million, 2009–14 23


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