Gardening and Outdoor Living Sales via Key Retail Formats in Hong Kong to 2013

Introduction

Datamonitor's 'Gardening and Outdoor Living Sales via Key Retail Formats in Hong Kong to 2013' databook provides market value data for five key market segments and eight key retail distribution channels. It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.

Scope

*Gardening and outdoor living retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013.

*Market value of five categories: garden buildings, garden tools, garden utensils, outdoor living, and plants, shrubs and growing media.

*Current and forecast analysis of sales via major retail channels in the gardening and outdoor living industry as well as its sub-categories

Highlights

Gardening and Outdoor Living retail sales in Hong Kong increased at a compound annual growth rate of 4.2% between 2003 and 2008.

Plants, shrubs and growing media sales led the gardening and outdoor living market with a share of 75.7% in 2008. Home improvement and gardening supplies retailers were the leading retail format for plants, shrubs and growing media in 2008.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales

*Develop business strategies by understanding the quantitative trends within the gardening and outdoor living market in Hong Kong

*Understand the future direction of the market with reliable historical data and full five year forecasting


Report Highlights

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TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
GARDENING AND OUTDOOR LIVING RETAIL SALES OVERVIEW 7
Gardening and outdoor living retail market definition 7
Gardening and outdoor living sales overview 8
Gardening and outdoor living retail sales value, 2003–08 9
Gardening and outdoor living retail sales value, 2008–13 10
GARDENING AND OUTDOOR LIVING MARKET SEGMENTATION 11
Market sales analysis by category, 2003–08 11
Market sales analysis by category, 2008–13 14
GARDENING AND OUTDOOR LIVING SALES ANALYSIS BY KEY RETAIL FORMATS 17
Retail format definitions 17
Gardening and outdoor living sales analysis by key retail formats, overview 20
Gardening and outdoor living sales analysis by key retail formats, 2003–08 21
Gardening and outdoor living sales analysis by key retail formats, 2008–13 22
GARDEN BUILDINGS SALES ANALYSIS BY KEY RETAIL FORMATS 23
Garden buildings sales analysis by key retail formats, overview 23
Garden buildings sales analysis by key retail formats, 2003–08 24
Garden buildings sales analysis by key retail formats, 2008–13 25
GARDEN TOOLS SALES ANALYSIS BY KEY RETAIL FORMATS 26
Garden tools sales analysis by key retail formats, overview 26
Garden tools sales analysis by key retail formats, 2003–08 27
Garden tools sales analysis by key retail formats, 2008–13 28
GARDEN UTENSILS SALES ANALYSIS BY KEY RETAIL FORMATS 29
Garden utensils sales analysis by key retail formats, overview 29
Garden utensils sales analysis by key retail formats, 2003–08 30
Garden utensils sales analysis by key retail formats, 2008–13 31
OUTDOOR LIVING SALES ANALYSIS BY KEY RETAIL FORMATS 32
Outdoor living sales analysis by key retail formats, overview 32
Outdoor living sales analysis by key retail formats, 2003–08 33
Outdoor living sales analysis by key retail formats, 2008–13 34
PLANTS, SHRUBS AND GROWING MEDIA SALES ANALYSIS BY KEY RETAIL FORMATS 35
Plants, shrubs and growing media sales analysis by key retail formats, overview 35
Plants, shrubs and growing media sales analysis by key retail formats, 2003–08 36
Plants, shrubs and growing media sales analysis by key retail formats, 2008–13 37
GARDENING AND OUTDOOR LIVING RETAIL SALES – COUNTRY COMPARISON 38
Gardening and outdoor living retail sales value of top five countries, 2003–13 38
APPENDIX 40
Methodology 40
Related research 41
Datamonitor consulting 41
Disclaimer 41


LIST OF FIGURES
Figure 1: Sales of gardening and outdoor living in Hong Kong, value ($m), 2003–13 8
Figure 2: Sales of gardening and outdoor living in Hong Kong, value ($m), 2003–08 9
Figure 3: Forecast sales of gardening and outdoor living in Hong Kong, value ($m), 2008–13 10
Figure 4: Sales of gardening and outdoor living in Hong Kong, value break down by category ($m), 2003–08 11
Figure 5: Sales of gardening and outdoor living in Hong Kong, value break down by category (%), 2008 13
Figure 6: Forecast sales of gardening and outdoor living in Hong Kong, value break down by category ($m), 2008–13 14
Figure 7: Sales of gardening and outdoor living in Hong Kong, value break down by category (%), 2013 16
Figure 8: Gardening and outdoor living, Hong Kong, revenue split by key retail formats (%), 2008 20
Figure 9: Garden buildings, Hong Kong, revenue split by key retail formats (%), 2008 23
Figure 10: Garden tools, Hong Kong, revenue split by key retail formats (%), 2008 26
Figure 11: Garden utensils, Hong Kong, revenue split by key retail formats (%), 2008 29
Figure 12: Outdoor living, Hong Kong, revenue split by key retail formats (%), 2008 32
Figure 13: Plants, shrubs and growing media, Hong Kong, revenue split by key retail formats (%), 2008 35
Figure 14: Gardening and outdoor living, growth comparison (value $m), top five countries 38


LIST OF TABLES
Table 1: Gardening and outdoor living retail market definition 7
Table 2: Sales of gardening and outdoor living in Hong Kong, value ($m), 2003–13 8
Table 3: Sales of gardening and outdoor living in Hong Kong, value ($m and HK$m), 2003–08 9
Table 4: Forecast sales of gardening and outdoor living in Hong Kong, value ($m and HK$m), 2008–13 10
Table 5: Sales of gardening and outdoor living in Hong Kong, value break down by category ($m), 2003–08 12
Table 6: Forecast sales of gardening and outdoor living in Hong Kong, value break down by category ($m), 2008–13 15
Table 7: (Part 1) Retail format definitions 17
Table 8: (Part 2) Retail format definitions 18
Table 9: (Part 3) Retail format definitions 19
Table 10: Gardening and outdoor living, Hong Kong, revenues split by key retail formats ($m), 2003–08 21
Table 11: Gardening and outdoor living forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 22
Table 12: Garden buildings, Hong Kong, revenues split by key retail formats ($m), 2003–08 24
Table 13: Garden buildings forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 25
Table 14: Garden tools, Hong Kong, revenues split by key retail formats ($m), 2003–08 27
Table 15: Garden tools forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 28
Table 16: Garden utensils, Hong Kong, revenues split by key retail formats ($m), 2003–08 30
Table 17: Garden utensils forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 31
Table 18: Outdoor living, Hong Kong, revenues split by key retail formats ($m), 2003–08 33
Table 19: Outdoor living forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 34
Table 20: Plants, shrubs and growing media, Hong Kong, revenues split by key retail formats ($m), 2003–08 36
Table 21: Plants, shrubs and growing media forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 37
Table 22: Global gardening and outdoor living market split (value $m), top five countries 39



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