Gardening & Outdoor Living in Western Europe

Datamonitor's Gardening & Outdoor Living in Western Europe industry profile is an essential resource for top-level data and analysis covering the Gardening & Outdoor Living industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Gardening & Outdoor Living in Western Europe’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Gardening & Outdoor Living in Western Europe

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The gardening & outdoor living market consists of the following segments: garden buildings; garden tools; garden utensils; outdoor living; and plants, shrubs, and growing media. The garden buildings segment covers gazebos, greenhouses, pergolas, sheds, and related items such as fencing, paving, etc. The garden tools segment covers manual and electric tools. The garden utensils segment covers garden hoses, plant containers, water butts, watering cans, and other similar items, like sprayers and automatic watering systems. The outdoor living segment includes accessories, barbecues, furniture, and ornaments. The plants, shrubs, and growing media segment covers bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2009 exchange rates.

For the purposes of this report, Europe consists of Western Europe and Eastern Europe.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
BAUHAUS GmbH & Co. KG 20
Bricorama SA 21
Kingfisher Plc 25
MARKET FORECASTS 30
Market value forecast 30
APPENDIX 31
Methodology 31
Industry associations 32
Related Datamonitor research 32
Disclaimer 33
ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34

LIST OF TABLES
Table 1: Western Europe gardening & outdoor living market value: $ billion, 2005–09(e) 10
Table 2: Western Europe gardening & outdoor living market segmentation I:% share, by value, 2009(e) 11
Table 3: Western Europe gardening & outdoor living market segmentation II: % share, by value, 2009(e) 12
Table 4: BAUHAUS GmbH & Co. KG: key facts 20
Table 5: Bricorama SA: key facts 21
Table 6: Bricorama SA: key financials ($) 22
Table 7: Bricorama SA: key financials (€) 22
Table 8: Bricorama SA: key financial ratios 23
Table 9: Kingfisher Plc: key facts 25
Table 10: Kingfisher Plc: key financials ($) 27
Table 11: Kingfisher Plc: key financials (£) 27
Table 12: Kingfisher Plc: key financial ratios 28
Table 13: Western Europe gardening & outdoor living market value forecast: $ billion, 2009–14 30

LIST OF FIGURES
Figure 1: Western Europe gardening & outdoor living market value: $ billion, 2005–09(e) 10
Figure 2: Western Europe gardening & outdoor living market segmentation I:% share, by value, 2009(e) 11
Figure 3: Western Europe gardening & outdoor living market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the gardening & outdoor living market in Western Europe, 2009 13
Figure 5: Drivers of buyer power in the gardening & outdoor living market in Western Europe, 2009 15
Figure 6: Drivers of supplier power in the gardening & outdoor living market in Western Europe, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Western Europe, 2009 17
Figure 8: Factors influencing the threat of substitutes in the gardening & outdoor living market in Western Europe, 2009 18
Figure 9: Drivers of degree of rivalry in the gardening & outdoor living market in Western Europe, 2009 19
Figure 10: Bricorama SA: revenues & profitability 23
Figure 11: Bricorama SA: assets & liabilities 24
Figure 12: Kingfisher Plc: revenues & profitability 28
Figure 13: Kingfisher Plc: assets & liabilities 29
Figure 14: Western Europe gardening & outdoor living market value forecast: $ billion, 2009–14 30


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