Global Flash Memory Market Report - 2010 Edition

The global flash memory market declined in 2008, in terms of revenues, for the first time since 2004 mainly due to the challenging economic conditions. However, the market registered a marginal increase in 2009 and is forecasted to register a much higher growth rate during 2010 and 2011. The increase is attributable to rapid use of flash memory in portable media devices and computing electronic devices.

Flash memory continues to enable a huge array of applications such as embedded and mobile products, consumer storage cards, and SSDs. Flash memory is currently being used extensively in portable devices such as cell phones, portable media players, digital cameras, and in the latest tablets, e-book readers, among others. It is this set of new applications that will define the future of the global flash memory market.

The flash memory market consists of two architectures - NOR and NAND. NAND lash memory accounts for more than two-thirds of the total non-volatile market. NAND flash being less expensive than NOR flash and due to its more storage capacity is more commonly found in solid state storage, audio and video flash media devices and mobile phones. The rising penetration of NAND flash memory technology in mobile phones is continuously driving the worldwide flash memory market revenues, among other factors.

The global market environment of the flash memory industry has undergone fundamental changes. The decline in growth of traditional NAND flash applications and further miniaturization of the NAND flash technology has made the global flash memory market intensely competitive. The leading payers in the flash memory market are Samsung, Toshiba, Intel, Spansion, SanDisk and Micron Technologies. The flash manufacturing companies compete mainly on the basis of price and constant technological developments.

Scope
The report provides an analysis of the global flash memory market. It analyses NAND and NOR market, application breakdown, demand and shipments. The competitive landscape analyses the competition amongst key players and their market share in NAND and NOR technologies. The report also profiles major competitors, their business performance and business strategies.
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1. Overview

1.1 Types of Flash Memory
1.2 Comparison of NOR and NAND Flash Memory
1.3 Application of Flash Memory

2. Flash Memory Market Overview

2.1 Global Market Structure

Market Value & Growth Rate
Market Share

2.2 NOR Flash Memory Market

Market Value & Growth Rate
Breakdown by Application
Pricing Trend

2.3 NAND Flash Memory Market

Market Value & Growth Rate
Breakdown by Application
Pricing Trend

3. Market Dynamics of Flash Memory Market

3.1 Key Trends

3.1.1 Miniaturization of NAND Flash Technology
3.1.2 Slow Growth of Traditional NAND Flash Applications
3.1.3 NAND Flash Prices to Stabilize
3.1.4 iPhone Demand to Drive Embedded NAND Flash
3.1.5 Higher Pricing Power of the Chipmakers

3.2 Significant Developments

3.2.1 Expanded Format Series of Flash Memory
3.2.2 Launch of Largest Embedded NAND Flash Memory Modules
3.2.3 High-Performance Embedded NAND Flash for Smartphones

3.3 Growth Drivers

3.3.1 Growth in Mobile Handsets with Embedded NAND Flash
3.3.2 Growth in the Smartphone Market
3.3.3 Increase in Solid State Drive Demand
3.3.4 Increase in Global PC Shipments

3.4 Major Challenges

3.4.1 Technological Issues in Miniaturization
3.4.2 Price Differential between SSD and HDD
3.4.3 NOR Flash Supply Chain Faces Instability


4. Flash Memory Market - Competitive Scenario

Overall Market Share
NAND Market Share
NOR Market Share

5. Company Profiles

5.1 Samsung Electronics

Business Strategies
Key Financials
Business Strategies
Focus on Research & Development
Brand Building Initiative
Offering Differentiated Products

5.2 Toshiba Corporation

Business Strategies
Key Financials
Business Strategies
Focus on Growth Business Areas
Business Restructuring
Intellectual Property Strategy

5.3 SanDisk Corporation

Business Strategies
Key Financials
Business Strategies
Development of High Value, Cost Effective Products
Investment in NAND Flash Manufacturing Facilities

5.4 Micron Technology, Inc.

Business Strategies
Key Financials
Business Strategies
Restructuring Strategy
Expansion through Acquisitions/Alliances

6. Market Outlook

6.1 Market Forecast

6.2 Forecast Methodology

6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis
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LIST OF TABLES
Strengths of NOR and NAND Flash Memory
Rise of the Flash Memory Market
NAND Flash Demand Supply Model, 2008-2011E
Dependent & Independent Variables (2005– 2009)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

LIST OF FIGURES
Global Flash Memory Market Revenues, 2005-2009
Global Flash Memory Share in Non-Volatile Memory Market, 2009
Global Semiconductor Market, 2005-2011E
Worldwide NOR Flash Memory Revenues, 2000-2009
Worldwide NOR Flash Revenue Share by Application, 2008
Worldwide NOR Flash Unit Sales and ASP, Apr-05 to Dec-09
Worldwide NAND Flash Revenues, 2004-2011E
Worldwide NAND Flash End Application, 2005-2010E
NAND Flash Capex, 2004-2009
Global NAND Bit Supply Growth by Vendors, 2007-2010F
NAND Flash Memory Average Selling Prices, 2007-2011E
Global NAND Flash Consumption in UFD & Memory Card, 2004-2012F
NAND Flash Prices, 2005-2011F
Growth of iPhone Global Shipments, 2009-2010E
Dram and NAND Flash Memory Spot Market Price Trend, 2008-2010
Embedded NAND Flash Unit Forecast for Mobile Handsets, 2005-2010E
Embedded NAND Flash Bit Growth Forecast for Mobile Handsets, 2005-2010E
Total Shipment of Mobile Handsets with Card Slots, 2007-2013E
Worldwide Smartphone Unit Shipments, 2009-2011E
NAND Flash Memory Bit Application in Smartphone, 2005-2011E
Global Solid State Drive (SSD) Revenue and Unit Shipments, 2008-2013E
Global PC Unit Shipments, 2005-2011E
Global Flash Memory Revenue Market Share, Q208 &Q209
Global NOR Memory Market Share, 2008
Global NAND Memory Revenue Market Share, 2008
Global NAND Memory Revenue Market Share, 2009
NAND Flash Memory Market Share by Mega Bytes, 2007-2008
Global Top 5 NAND Flash Vendors Revenues and Market Share, Q110-Q210
Samsung Electronics Revenue Share by Segments, 2007-2009
Samsung Electronics Revenue Share by Region, 2007-2009
Samsung Electronics Total Revenues, 2008-2009
Toshiba Corporations Revenue Share by Business Segments, FY2010
Toshiba Corporations Revenue, 2006-2010
SanDisk Corporation’s Total Revenue, 2006-2010
Micron’s Revenue Share by Business Segments, 2009
Micron’s Total Revenue, 2005-2009
Global Flash Memory Market Revenues, 2005 – 2011F
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