TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Procter & Gamble Company, The 21
Henkel KGaA 26
L'Oreal S.A. 30
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Czech Republic haircare market value: $ million, 2005–09 10
Table 2: Czech Republic haircare market volume: million units, 2005–09 11
Table 3: Czech Republic haircare market segmentation I:% share, by value, 2009 12
Table 4: Czech Republic haircare market segmentation II: % share, by value, 2009 13
Table 5: Czech Republic haircare market share: % share, by value, 2009 14
Table 6: Procter & Gamble Company, The: key facts 21
Table 7: Procter & Gamble Company, The: key financials ($) 24
Table 8: Procter & Gamble Company, The: key financial ratios 24
Table 9: Henkel KGaA: key facts 26
Table 10: Henkel KGaA: key financials ($) 28
Table 11: Henkel KGaA: key financials (€) 28
Table 12: Henkel KGaA: key financial ratios 28
Table 13: L'Oreal S.A.: key facts 30
Table 14: L'Oreal S.A.: key financials ($) 32
Table 15: L'Oreal S.A.: key financials (€) 32
Table 16: L'Oreal S.A.: key financial ratios 33
Table 17: Czech Republic haircare market distribution: % share, by value, 2009 35
Table 18: Czech Republic haircare market value forecast: $ million, 2009–14 36
Table 19: Czech Republic haircare market volume forecast: million units, 2009–14 37
Table 20: Czech Republic size of population (million), 2005–09 38
Table 21: Czech Republic gdp (constant 2000 prices, $ billion), 2005–09 38
Table 22: Czech Republic gdp (current prices, $ billion), 2005–09 38
Table 23: Czech Republic inflation, 2005–09 39
Table 24: Czech Republic consumer price index (absolute), 2005–09 39
Table 25: Czech Republic exchange rate, 2005–09 39
LIST OF FIGURES
Figure 1: Czech Republic haircare market value: $ million, 2005–09 10
Figure 2: Czech Republic haircare market volume: million units, 2005–09 11
Figure 3: Czech Republic haircare market segmentation I:% share, by value, 2009 12
Figure 4: Czech Republic haircare market segmentation II: % share, by value, 2009 13
Figure 5: Czech Republic haircare market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the haircare market in the Czech Republic, 2009 15
Figure 7: Drivers of buyer power in the haircare market in the Czech Republic, 2009 16
Figure 8: Drivers of supplier power in the haircare market in the Czech Republic, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the haircare market in the Czech Republic, 2009 18
Figure 10: Factors influencing the threat of substitutes in the haircare market in the Czech Republic, 2009 19
Figure 11: Drivers of degree of rivalry in the haircare market in the Czech Republic, 2009 20
Figure 12: Procter & Gamble Company, The: revenues & profitability 25
Figure 13: Procter & Gamble Company, The: assets & liabilities 25
Figure 14: Henkel KGaA: revenues & profitability 29
Figure 15: Henkel KGaA: assets & liabilities 29
Figure 16: L'Oreal S.A.: revenues & profitability 33
Figure 17: L'Oreal S.A.: assets & liabilities 34
Figure 18: Czech Republic haircare market distribution: % share, by value, 2009 35
Figure 19: Czech Republic haircare market value forecast: $ million, 2009–14 36
Figure 20: Czech Republic haircare market volume forecast: million units, 2009–14 37
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