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Health and Beauty Retail in Europe: Market Size, Retailer Strategies and Competitor Performance
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Caracteristicas de este estudio de mercado: | 185 paginás | |||||||||
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Introduction Introduction Scope Highlights Reasons to Purchase Report Highlights [Cerrar las informaciones del articulo de mercado] |
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TABLE OF CONTENTS Summary 1 Executive Summary 2 Health & beauty expenditure was relatively resilient during 2008/09 2 Overall, health & beauty registered a marginal decline in 2009 2 There was a mixed performance across nations in the EU 2 Mature western markets command the highest health & beauty expenditure in the EU 2 Rising expenditure levels are boosting CEE’s share of the EU health & beauty market 2 Poland has stormed ahead of the Netherlands in health & beauty expenditure 2 Specialists’ sales growth has been boosted by category diversification 3 Space growth and weaker revenues have put pressure on specialists’ sales densities 3 Retailers responded to the downturn with a number of strategies 3 Private label investment continues to be a popular strategy 3 Specialists are extending own and exclusive brands to remain competitive 3 Boots exemplifies the benefits of a strong and exclusive private label 3 Additional services offer a further point of difference for specialists 4 The uncertain post recession outlook is encouraging retailers to focus on growth areas 4 The ageing population is driving health spend 4 Pharmacy liberalisation is on hold, following the European Court of Justice’s ruling 4 Retailers aim to continue growing their health offer despite the regulatory ruling 4 Deregulation in Sweden has opened up the market to pharmacy competition 4 Luxury cosmetics and fragrances have suffered but look set to recover in 2010 5 Health & Beauty Market Structure 17 Health & beauty market definition 17 The EU health & beauty market suffered a marginal decline in a challenging 2009 18 Health & beauty expenditure is dipping slightly as consumers cut back 19 Poland is storming ahead of the Netherlands for health & beauty expenditure 21 Health & Beauty specialists definition 25 Specialists’ sales growth is being boosted by category diversification 25 Specialists’ space growth and weaker revenues are putting pressure on sales densities 31 Sales densities are under strain across Europe 34 A wider assortment of categories is boosting store number and average store sizes 36 Health & Beauty Market in Central & Eastern Europe 40 Rising expenditure levels are boosting the overall EU health & beauty market's share 40 Outlook - store openings will continue 45 Health & Beauty Market in France 47 France is now the second largest health & beauty market in the EU 47 Specialist cosmetics chains have the most extensive store portfolios 48 Grocers are dominating the market in toiletries and personal care 49 Average sales densities are being boosted by the high prominence of premium perfumeries 49 Beauty expenditure growth is falling as consumers cut back on discretionary expenditure 51 Private label use is on the rise, pushing retailers to launch new ranges 51 An ageing population and self diagnosis will continue to drive OTC growth 52 The French pharmacy market is still tightly regulated 52 Outlook – consumers trading down will boost sales of health & beauty at hypermarkets 53 Health & Beauty Market in Germany 54 Revenues are continuing to rise as store networks increase 54 An ageing population is supporting the OTC retail sector 56 Strict regulations in Germany prevent retailers from increasing sales of health products 56 Private label products are attractive to German consumers 56 The German market continues to be dominated by three of Europe’s health & beauty giants 57 Outlook – the already concentrated market is set to heat up further 57 Health & Beauty Market in Italy 59 Slow economic growth is stalling health & beauty expenditure in Italy 59 Italians place high value on premium quality products and strong customer service 61 The Bersani-Visco law supports the expansion of small domestic players 61 Sales of skincare products have experienced the strongest growth 62 Italy’s health & beauty market is extremely fragmented 62 Outlook – increased competition will drive innovation and further polarisation in Italy 64 Health & Beauty Market in Spain 66 The health & beauty sector in Spain has been resilient relative to other sectors 66 Health expenditure resilience is unable to offset the fall in beauty expenditure 67 Fragrance sales were hit hardest in 2008, falling by 4.0% 67 The use of personal care products is on the rise 68 Health expenditure is set to rise on the back of Europe’s ageing population driver 68 The face of health & beauty distribution in Spain is changing 68 Specialist chains are suffering and closing stores as consumption is weakening 68 Yves Rocher has turned to store revamps to drive footfall 68 Bodybell will restructure its estate as the integration of Juteco gets underway 69 Non-specialists are diversifying, but their fragrance offerings remain limited 69 El Corte Inglés is relying on promotions to shift its products 69 Outlook – Spain’s sharp fall into recession will weaken growth in health & beauty in 2010 69 Health & Beauty Market in UK 71 The UK health & beauty sector remains robust, driven by the growing OTC sub sector 71 A rapidly ageing population continues to drive the UK health & beauty sector 73 Eased entry regulations have promoted competition in the sector 74 Continued innovation in skincare and men’s toiletries is keeping these categories buoyant 74 Grocers are leading the health & beauty market, but niche specialists are performing well 74 Outlook – health & beauty will continue to be a strongly growing sector into 2010 76 Strategic Issues – The Impact of the financial crisis 78 Health & beauty expenditure and specialist sales showed resilience over 2008–2009 78 Consumer habits showed signs of change during the downturn 80 Consumers are trading down to cheaper products, driving private label growth 80 Luxury products are taking a back seat 81 Consumers are more willing to give up spending on fine cosmetics than OTC healthcare 81 Young people are cutting back the most on fine fragrances and cosmetics purchases 83 Strategic Issues – How retailers have responded 84 Health & beauty retailers are initiating new strategies to retain customer spend 84 Specialists are placing more entry level products on their shelves 85 Retailers are extending their ranges of own and exclusive brands 85 Grocers and clothing retailers are also getting in on the act 86 A focus on loyalty and customer service is becoming increasingly important 90 Retailers are providing additional services in-store to incentivise customer spend 91 Strategic Issues – Post recession outlook and growth strategies 93 Keeping an eye on product growth areas will enhance a retailer’s competitive edge 93 New distribution growth areas open up opportunities for retailers 96 The ageing population will have a pronounced impact on health & beauty retail in the EU 101 Pharmacy liberalisation is on hold: is this a sign of things to come? 104 Spend on luxury cosmetics and fragrances is seeing a resurgence 109 Company comparisons 111 AS Watson continues to lead the pack, while Alliance Boots' ranking has dropped 111 Despite store closures, Schlecker continues to outnumber its rivals 113 Prescription revenues provide a boost to Alliance Boots' sales density 115 dm-drogerie markt has the largest stores 116 Alliance Boots 117 Retailer summary – Boots is an international specialist with stores in over 20 countries 117 Recent key events – Boots is growing sales by launching innovative products and services 118 Financials – Boots saw an uplift in sales in the first half of 2009 120 Benchmarks – Boots has one of the highest sales densities among its main competitors 123 Stores – Boots is expanding its presence in Ireland, where it is already a market leader 124 Outlook – Boots is on the path to continued success but faces growing competition 125 AS Watson 127 Retailer summary – AS Watson is the world’s largest specialist in terms of store numbers 127 Recent developments – new services are helping to boost revenues and footfall 128 Financials – global retail turnover is continuing its upward trend, despite the downturn 129 AS Watson’s European health & beauty division is proving resilient 130 Benchmarks – AS Watson generates the highest sales due to its large store estate 131 Stores – Rossmann is AS Watson’s largest chain, making Germany its biggest market 131 Outlook – a diverse store estate is fuelling AS Watson’s strong performance in Europe 136 dM-Drogerie Markt 137 Retailer summary – dm-drogerie markt’s total turnover broke the €5.0bn mark in 2009 137 Recent key events – dm is enhancing its operations and continuing to target new markets 142 Financials – total sales have been boosted by the outperforming international estate 143 Benchmarks – dm-drogerie has seen the highest growth among its core competitors 144 Stores – expansion in Germany is set to continue at a faster pace 144 Outlook – dm’s extended private label and loyalty scheme will help to drive sales growth 147 Douglas Holding 148 Retailer summary – Douglas is a lifestyle retailer with a presence in multiple categories 148 Recent key events – Douglas is exploring new retail and distribution channels 150 Financials – total group sales have been boosted by new store openings 151 Stores – consolidation and rationalisation of its store estate has been a core strategy 155 Outlook – Douglas’ focus on service, online and own brand will help shore up revenues 158 Rossmann 160 Retailer summary – Rossmann is Germany’s fastest growing health & beauty retailer 160 Recent key events – Rossmann continues to take advantage of new sales opportunities 163 Financials – Rossmann has maintained double digit growth in all markets since 2002 166 Benchmarks – Rossmann stores have seen the sharpest drop in sales densities 167 Stores – Rossmann’s international store estate is growing faster than its domestic portfolio 168 Outlook – Rossmann has adapted to a polarised market, helping to expedite growth 169 Schlecker 170 Retailer summary – Schlecker generates the highest turnover out of all of its competitors 170 Recent key events – Schlecker is consolidating its estate to strengthen performance 175 Financials – growing international sales keep turnover buoyant 177 Benchmarks – Schlecker has benefitted from the strongest growth in sales per outlet 178 Stores – Schlecker’s extensive store network has shrunk by 15% since 2007 179 Outlook – investment in new store formats and brands may not raise Schlecker out of debt 180 APPENDIX 181 Definitions 181 Abbreviations 182 Financial statistics 182 Source – Verdict Research 183 Ask the analyst 183 Verdict Research consulting 184 Disclaimer 184 [Cerrar la tabla de contenidos] |
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