OTC Healthcare in Eastern Europe to 2014

Introduction

This databook provides key data and information on the OTC healthcare market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Eastern Europe increased at a compound annual growth rate of 6.7% between 2004 and 2009.

The traditional medicines category led the OTC healthcare market in Eastern Europe, accounting for a share of 19.3%.

The leading players in the Eastern European OTC healthcare market include GlaxoSmithKline Plc, Johnson & Johnson and Ranbaxy Laboratories Limited.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Overview 28
Value Analysis 28
Chapter 4 Eastern Europe OTC Healthcare: Market Overview 30
Value analysis (US Dollar), 2004?09 30
Value analysis (US Dollar), 2009?14 32
Company share analysis 35
Distribution analysis 38
Chapter 5 Leading Company Profiles 40
GlaxoSmithKline Plc 40
Johnson & Johnson 43
Chapter 6 Category Analysis: Analgesics 45
Value analysis (US Dollar), 2004?09 45
Value analysis (US Dollar), 2009?14 46
Company share analysis 48
Distribution analysis 51
Chapter 7 Category Analysis: Topical OTC Medicines 53
Value analysis (US Dollar), 2004?09 53
Value analysis (US Dollar), 2009?14 54
Company share analysis 56
Distribution analysis 59
Chapter 8 Category Analysis: Cough and Cold Preparations 61
Value analysis (US Dollar), 2004?09 61
Value analysis (US Dollar), 2009?14 62
Company share analysis 64
Distribution analysis 67
Chapter 9 Category Analysis: Indigestion Preparations 69
Value analysis (US Dollar), 2004?09 69
Value analysis (US Dollar), 2009?14 70
Company share analysis 72
Distribution analysis 75
Chapter 10 Category Analysis: Medicated Skin Products 77
Value analysis (US Dollar), 2004?09 77
Value analysis (US Dollar), 2009?14 78
Company share analysis 80
Distribution analysis 83
Chapter 11 Category Analysis: First Aid Kits 85
Value analysis (US Dollar), 2004?09 85
Value analysis (US Dollar), 2009?14 86
Company share analysis 87
Distribution analysis 89
Chapter 12 Category Analysis: Other OTC Healthcare Products 91
Value analysis (US Dollar), 2004?09 91
Value analysis (US Dollar), 2009?14 92
Company share analysis 94
Distribution analysis 97
Chapter 13 Category Analysis: Plasters & Bandages 99
Value analysis (US Dollar), 2004?09 99
Value analysis (US Dollar), 2009?14 100
Company share analysis 102
Distribution analysis 105
Chapter 14 Category Analysis: Traditional Medicines 107
Value analysis (US Dollar), 2004?09 107
Value analysis (US Dollar), 2009?14 108
Company share analysis 109
Distribution analysis 112
Chapter 15 Category Analysis: Vitamins and Minerals 114
Value analysis (US Dollar), 2004?09 114
Value analysis (US Dollar), 2009?14 115
Company share analysis 117
Distribution analysis 120
Chapter 16 Research Methodology 122
Methodology overview 122
Secondary research 123
Market modeling 124
Creating an initial data model 124
Revising the initial data model 124
Creating a final estimate 125
Creating demographic value splits 125
Primary research 125
Data finalization 126
Ongoing research 126
Chapter 17 Appendix 127
Future readings 127
How to contact experts in your industry 127
Disclaimer 127

LIST OF FIGURES
Figure 1: OTC healthcare, Eastern Europe, value by category ($m), 2004?14 33
Figure 2: OTC healthcare, Eastern Europe, category growth comparison, by value, 2004?14 34
Figure 3: OTC healthcare, Eastern Europe, company share (top five companies) by value (%), 2008?09 37
Figure 4: OTC healthcare, Eastern Europe, distribution channels by value (%), 2008?09 39
Figure 5: Analgesics, Eastern Europe, value by segment ($m), 2004?14 47
Figure 6: Analgesics, Eastern Europe, category growth comparison, by value, 2004?14 47
Figure 7: Analgesics, Eastern Europe, company share (top five companies) by value (%), 2008?09 50
Figure 8: Analgesics, Eastern Europe, distribution channels by value (%), 2008?09 52
Figure 9: Topical OTC medicines, Eastern Europe, value by segment ($m), 2004?14 55
Figure 10: Topical OTC medicines, Eastern Europe, category growth comparison, by value, 2004?14 55
Figure 11: Topical OTC medicines, Eastern Europe, company share (top five companies) by value (%), 2008?09 58
Figure 12: Topical OTC medicines, Eastern Europe, distribution channels by value (%), 2008?09 60
Figure 13: Cough and cold preparations, Eastern Europe, value by segment ($m), 2004?14 63
Figure 14: Cough and cold preparations, Eastern Europe, category growth comparison, by value, 2004?14 63
Figure 15: Cough and cold preparations, Eastern Europe, company share (top five companies) by value (%), 2008?09 66
Figure 16: Cough and cold preparations, Eastern Europe, distribution channels by value (%), 2008?09 68
Figure 17: Indigestion preparations, Eastern Europe, value by segment ($m), 2004?14 71
Figure 18: Indigestion preparations, Eastern Europe, category growth comparison, by value, 2004?14 71
Figure 19: Indigestion preparations, Eastern Europe, company share (top five companies) by value (%), 2008?09 74
Figure 20: Indigestion preparations, Eastern Europe, distribution channels by value (%), 2008?09 76
Figure 21: Medicated skin products, Eastern Europe, value by segment ($m), 2004?14 79
Figure 22: Medicated skin products, Eastern Europe, category growth comparison, by value, 2004?14 79
Figure 23: Medicated skin products, Eastern Europe, company share (top five companies) by value (%), 2008?09 82
Figure 24: Medicated skin products, Eastern Europe, distribution channels by value (%), 2008?09 84
Figure 25: First aid kits, Eastern Europe, value ($m), 2004?14 86
Figure 26: First aid kits, Eastern Europe, company share (top five companies) by value (%), 2008?09 88
Figure 27: First aid kits, Eastern Europe, distribution channels by value (%), 2008?09 90
Figure 28: Other OTC healthcare products, Eastern Europe, value by segment ($m), 2004?14 93
Figure 29: Other OTC healthcare products, Eastern Europe, category growth comparison, by value, 2004?14 93
Figure 30: Other OTC healthcare products, Eastern Europe, company share (top five companies) by value (%), 2008?09 96
Figure 31: Other OTC healthcare products, Eastern Europe, distribution channels by value (%), 2008?09 98
Figure 32: Plasters & bandages, Eastern Europe, value by segment ($m), 2004?14 101
Figure 33: Plasters & bandages, Eastern Europe, category growth comparison, by value, 2004?14 101
Figure 34: Plasters & bandages, Eastern Europe, company share (top five companies) by value (%), 2008?09 104
Figure 35: Plasters & bandages, Eastern Europe, distribution channels by value (%), 2008?09 106
Figure 36: Traditional medicines, Eastern Europe, value ($m), 2004?14 108
Figure 37: Traditional medicines, Eastern Europe, company share (top five companies) by value (%), 2008?09 111
Figure 38: Traditional medicines, Eastern Europe, distribution channels by value (%), 2008?09 113
Figure 39: Vitamins and minerals, Eastern Europe, value by segment ($m), 2004?14 116
Figure 40: Vitamins and minerals, Eastern Europe, category growth comparison, by value, 2004?14 116
Figure 41: Vitamins and minerals, Eastern Europe, company share (top five companies) by value (%), 2008?09 119
Figure 42: Vitamins and minerals, Eastern Europe, distribution channels by value (%), 2008?09 121
Figure 43: Annual data review process 123

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, Eastern Europe, value (country-wise), 2004?09 ($m) 28
Table 4: OTC healthcare, Eastern Europe, value (country-wise) forecast, 2009?14 ($m) 29
Table 5: OTC healthcare, Eastern Europe, value by category ($m), 2004?09 31
Table 6: OTC healthcare, Eastern Europe, value forecast by category ($m), 2009?14 32
Table 7: OTC healthcare, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 35
Table 8: OTC healthcare, Eastern Europe, value by company ($m), 2008?09 36
Table 9: OTC healthcare, Eastern Europe, distribution channels by value (%), 2008?09 38
Table 10: OTC healthcare, Eastern Europe, value by distribution channel ($m), 2008?09 38
Table 11: GlaxoSmithKline Plc key facts 40
Table 12: Johnson & Johnson key facts 43
Table 13: Analgesics, Eastern Europe, value by segment ($m), 2004?09 45
Table 14: Analgesics, Eastern Europe, value forecast by segment ($m), 2009?14 46
Table 15: Analgesics, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 48
Table 16: Analgesics, Eastern Europe, value by company ($m), 2008?09 49
Table 17: Analgesics, Eastern Europe, distribution channels by value (%), 2008?09 51
Table 18: Analgesics, Eastern Europe, value by distribution channel ($m), 2008?09 51
Table 19: Topical OTC medicines, Eastern Europe, value by segment ($m), 2004?09 53
Table 20: Topical OTC medicines, Eastern Europe, value forecast by segment ($m), 2009?14 54
Table 21: Topical OTC medicines, Eastern Europe, company share by value (%), 2008?09 56
Table 22: Topical OTC medicines, Eastern Europe, value by company ($m), 2008?09 57
Table 23: Topical OTC medicines, Eastern Europe, distribution channels by value (%), 2008?09 59
Table 24: Topical OTC medicines, Eastern Europe, value by distribution channel ($m), 2008?09 59
Table 25: Cough and cold preparations, Eastern Europe, value by segment ($m), 2004?09 61
Table 26: Cough and cold preparations, Eastern Europe, value forecast by segment ($m), 2009?14 62
Table 27: Cough and cold preparations, Eastern Europe, company share by value (%), 2008?09 64
Table 28: Cough and cold preparations, Eastern Europe, value by company ($m), 2008?09 65
Table 29: Cough and cold preparations, Eastern Europe, distribution channels by value (%), 2008?09 67
Table 30: Cough and cold preparations, Eastern Europe, value by distribution channel ($m), 2008?09 67
Table 31: Indigestion preparations, Eastern Europe, value by segment ($m), 2004?09 69
Table 32: Indigestion preparations, Eastern Europe, value forecast by segment ($m), 2009?14 70
Table 33: Indigestion preparations, Eastern Europe, company share by value (%), 2008?09 72
Table 34: Indigestion preparations, Eastern Europe, value by company ($m), 2008?09 73
Table 35: Indigestion preparations, Eastern Europe, distribution channels by value (%), 2008?09 75
Table 36: Indigestion preparations, Eastern Europe, value by distribution channel ($m), 2008?09 75
Table 37: Medicated skin products, Eastern Europe, value by segment ($m), 2004?09 77
Table 38: Medicated skin products, Eastern Europe, value forecast by segment ($m), 2009?14 78
Table 39: Medicated skin products, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 80
Table 40: Medicated skin products, Eastern Europe, value by company ($m), 2008?09 81
Table 41: Medicated skin products, Eastern Europe, distribution channels by value (%), 2008?09 83
Table 42: Medicated skin products, Eastern Europe, value by distribution channel ($m), 2008?09 83
Table 43: First aid kits, Eastern Europe, value ($m), 2004?09 85
Table 44: First aid kits, Eastern Europe, value forecast ($m), 2009?14 86
Table 45: First aid kits, Eastern Europe, company share by value (%), 2008?09 87
Table 46: First aid kits, Eastern Europe, value by company ($m), 2008?09 88
Table 47: First aid kits, Eastern Europe, distribution channels by value (%), 2008?09 89
Table 48: First aid kits, Eastern Europe, value by distribution channel ($m), 2008?09 89
Table 49: Other OTC healthcare products, Eastern Europe, value by segment ($m), 2004?09 91
Table 50: Other OTC healthcare products, Eastern Europe, value forecast by segment ($m), 2009?14 92
Table 51: Other OTC healthcare products, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 94
Table 52: Other OTC healthcare products, Eastern Europe, value by company ($m), 2008?09 95
Table 53: Other OTC healthcare products, Eastern Europe, distribution channels by value (%), 2008?09 97
Table 54: Other OTC healthcare products, Eastern Europe, value by distribution channel ($m), 2008?09 97
Table 55: Plasters & bandages, Eastern Europe, value by segment ($m), 2004?09 99
Table 56: Plasters & bandages, Eastern Europe, value forecast by segment ($m), 2009?14 100
Table 57: Plasters & bandages, Eastern Europe, company share by value (%), 2008?09 102
Table 58: Plasters & bandages, Eastern Europe, value by company ($m), 2008?09 103
Table 59: Plasters & bandages, Eastern Europe, distribution channels by value (%), 2008?09 105
Table 60: Plasters & bandages, Eastern Europe, value by distribution channel ($m), 2008?09 105
Table 61: Traditional medicines, Eastern Europe, value ($m), 2004?09 107
Table 62: Traditional medicines, Eastern Europe, value forecast ($m), 2009?14 108
Table 63: Traditional medicines, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 109
Table 64: Traditional medicines, Eastern Europe, value by company ($m), 2008?09 110
Table 65: Traditional medicines, Eastern Europe, distribution channels by value (%), 2008?09 112
Table 66: Traditional medicines, Eastern Europe, value by distribution channel ($m), 2008?09 112
Table 67: Vitamins and minerals, Eastern Europe, value by segment ($m), 2004?09 114
Table 68: Vitamins and minerals, Eastern Europe, value forecast by segment ($m), 2009?14 115
Table 69: Vitamins and minerals, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 117
Table 70: Vitamins and minerals, Eastern Europe, value by company ($m), 2008?09 118
Table 71: Vitamins and minerals, Eastern Europe, distribution channels by value (%), 2008?09 120
Table 72: Vitamins and minerals, Eastern Europe, value by distribution channel ($m), 2008?09 120



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