OTC Healthcare in Western Europe to 2014

Introduction

This databook provides key data and information on the OTC healthcare market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on:analgesics,medicated skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Western Europe increased at a compound annual growth rate of 2.3% between 2004 and 2009.

The cough and cold preparations category led the OTC healthcare market in Western Europe, accounting for a share of 18.5%.

The leading players in the Western European OTC healthcare market include Johnson & Johnson, Bayer AG and GlaxoSmithKline Plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Western Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2
Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Overview 28
Value Analysis 28
Chapter 4 Western Europe OTC Healthcare: Market Overview 30
Value analysis (US Dollar), 2004?09 30
Value analysis (US Dollar), 2009?14 32
Company share analysis 35
Distribution analysis 38
Chapter 5 Leading Company Profiles 40
Johnson & Johnson 40
Bayer AG 42
Chapter 6 Category Analysis: Analgesics 45
Value analysis (US Dollar), 2004?09 45
Value analysis (US Dollar), 2009?14 46
Company share analysis 48
Distribution analysis 51
Chapter 7 Category Analysis: Topical OTC Medicines 53
Value analysis (US Dollar), 2004?09 53
Value analysis (US Dollar), 2009?14 54
Company share analysis 56
Distribution analysis 59
Chapter 8 Category Analysis: Cough and Cold Preparations 61
Value analysis (US Dollar), 2004?09 61
Value analysis (US Dollar), 2009?14 62
Company share analysis 64
Distribution analysis 67
Chapter 9 Category Analysis: Indigestion Preparations 69
Value analysis (US Dollar), 2004?09 69
Value analysis (US Dollar), 2009?14 70
Company share analysis 72
Distribution analysis 75
Chapter 10 Category Analysis: Medicated Skin Products 77
Value analysis (US Dollar), 2004?09 77
Value analysis (US Dollar), 2009?14 78
Company share analysis 80
Distribution analysis 83
Chapter 11 Category Analysis: First Aid Kits 85
Value analysis (US Dollar), 2004?09 85
Value analysis (US Dollar), 2009?14 86
Company share analysis 87
Distribution analysis 90
Chapter 12 Category Analysis: Other OTC Healthcare Products 92
Value analysis (US Dollar), 2004?09 92
Value analysis (US Dollar), 2009?14 93
Company share analysis 95
Distribution analysis 98
Chapter 13 Category Analysis: Plasters & Bandages 100
Value analysis (US Dollar), 2004?09 100
Value analysis (US Dollar), 2009?14 101
Company share analysis 103
Distribution analysis 106
Chapter 14 Category Analysis: Traditional Medicines 108
Value analysis (US Dollar), 2004?09 108
Value analysis (US Dollar), 2009?14 109
Company share analysis 110
Distribution analysis 113
Chapter 15 Category Analysis: Vitamins and Minerals 115
Value analysis (US Dollar), 2004?09 115
Value analysis (US Dollar), 2009?14 116
Company share analysis 118
Distribution analysis 121
Chapter 16 Research Methodology 123
Methodology overview 123
Secondary research 124
Market modeling 125
Creating an initial data model 125
Revising the initial data model 125
Creating a final estimate 126
Creating demographic value splits 126
Primary research 126
Data finalization 127
Ongoing research 127
Chapter 17 Appendix 128
Future readings 128
How to contact experts in your industry 128
Disclaimer 128

LIST OF FIGURES
Figure 1: OTC healthcare, Western Europe, value by category ($m), 2004?14 33
Figure 2: OTC healthcare, Western Europe, category growth comparison, by value, 2004?14 34
Figure 3: OTC healthcare, Western Europe, company share (top five companies) by value (%), 2008?09 37
Figure 4: OTC healthcare, Western Europe, distribution channels by value (%), 2008?09 39
Figure 5: Analgesics, Western Europe, value by segment ($m), 2004?14 47
Figure 6: Analgesics, Western Europe, category growth comparison, by value, 2004?14 47
Figure 7: Analgesics, Western Europe, company share (top five companies) by value (%), 2008?09 50
Figure 8: Analgesics, Western Europe, distribution channels by value (%), 2008?09 52
Figure 9: Topical OTC medicines, Western Europe, value by segment ($m), 2004?14 55
Figure 10: Topical OTC medicines, Western Europe, category growth comparison, by value, 2004?14 55
Figure 11: Topical OTC medicines, Western Europe, company share (top five companies) by value (%), 2008?09 58
Figure 12: Topical OTC medicines, Western Europe, distribution channels by value (%), 2008?09 60
Figure 13: Cough and cold preparations, Western Europe, value by segment ($m), 2004?14 63
Figure 14: Cough and cold preparations, Western Europe, category growth comparison, by value, 2004?14 63
Figure 15: Cough and cold preparations, Western Europe, company share (top five companies) by value (%), 2008?09 66
Figure 16: Cough and cold preparations, Western Europe, distribution channels by value (%), 2008?09 68
Figure 17: Indigestion preparations, Western Europe, value by segment ($m), 2004?14 71
Figure 18: Indigestion preparations, Western Europe, category growth comparison, by value, 2004?14 71
Figure 19: Indigestion preparations, Western Europe, company share (top five companies) by value (%), 2008?09 74
Figure 20: Indigestion preparations, Western Europe, distribution channels by value (%), 2008?09 76
Figure 21: Medicated skin products, Western Europe, value by segment ($m), 2004?14 79
Figure 22: Medicated skin products, Western Europe, category growth comparison, by value, 2004?14 79
Figure 23: Medicated skin products, Western Europe, company share (top five companies) by value (%), 2008?09 82
Figure 24: Medicated skin products, Western Europe, distribution channels by value (%), 2008?09 84
Figure 25: First aid kits, Western Europe, value ($m), 2004?14 86
Figure 26: First aid kits, Western Europe, company share (top five companies) by value (%), 2008?09 89
Figure 27: First aid kits, Western Europe, distribution channels by value (%), 2008?09 91
Figure 28: Other OTC healthcare products, Western Europe, value by segment ($m), 2004?14 94
Figure 29: Other OTC healthcare products, Western Europe, category growth comparison, by value, 2004?14 94
Figure 30: Other OTC healthcare products, Western Europe, company share (top five companies) by value (%), 2008?09 97
Figure 31: Other OTC healthcare products, Western Europe, distribution channels by value (%), 2008?09 99
Figure 32: Plasters & bandages, Western Europe, value by segment ($m), 2004?14 102
Figure 33: Plasters & bandages, Western Europe, category growth comparison, by value, 2004?14 102
Figure 34: Plasters & bandages, Western Europe, company share (top five companies) by value (%), 2008?09 105
Figure 35: Plasters & bandages, Western Europe, distribution channels by value (%), 2008?09 107
Figure 36: Traditional medicines, Western Europe, value ($m), 2004?14 109
Figure 37: Traditional medicines, Western Europe, company share (top five companies) by value (%), 2008?09 112
Figure 38: Traditional medicines, Western Europe, distribution channels by value (%), 2008?09 114
Figure 39: Vitamins and minerals, Western Europe, value by segment ($m), 2004?14 117
Figure 40: Vitamins and minerals, Western Europe, category growth comparison, by value, 2004?14 117
Figure 41: Vitamins and minerals, Western Europe, company share (top five companies) by value (%), 2008?09 120
Figure 42: Vitamins and minerals, Western Europe, distribution channels by value (%), 2008?09 122
Figure 43: Annual data review process 124

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, Western Europe, value (country-wise), 2004?09 ($m) 28
Table 4: OTC healthcare, Western Europe, value (country-wise) forecast, 2009?14 ($m) 29
Table 5: OTC healthcare, Western Europe, value by category ($m), 2004?09 31
Table 6: OTC healthcare, Western Europe, value forecast by category ($m), 2009?14 32
Table 7: OTC healthcare, Western Europe, company share (top 20 companies) by value (%), 2008?09 35
Table 8: OTC healthcare, Western Europe, value by company ($m), 2008?09 36
Table 9: OTC healthcare, Western Europe, distribution channels by value (%), 2008?09 38
Table 10: OTC healthcare, Western Europe, value by distribution channel ($m), 2008?09 38
Table 11: Johnson & Johnson key facts 40
Table 12: Bayer AG key facts 42
Table 13: Analgesics, Western Europe, value by segment ($m), 2004?09 45
Table 14: Analgesics, Western Europe, value forecast by segment ($m), 2009?14 46
Table 15: Analgesics, Western Europe, company share (top 20 companies) by value (%), 2008?09 48
Table 16: Analgesics, Western Europe, value by company ($m), 2008?09 49
Table 17: Analgesics, Western Europe, distribution channels by value (%), 2008?09 51
Table 18: Analgesics, Western Europe, value by distribution channel ($m), 2008?09 51
Table 19: Topical OTC medicines, Western Europe, value by segment ($m), 2004?09 53
Table 20: Topical OTC medicines, Western Europe, value forecast by segment ($m), 2009?14 54
Table 21: Topical OTC medicines, Western Europe, company share (top 20 companies) by value (%), 2008?09 56
Table 22: Topical OTC medicines, Western Europe, value by company ($m), 2008?09 57
Table 23: Topical OTC medicines, Western Europe, distribution channels by value (%), 2008?09 59
Table 24: Topical OTC medicines, Western Europe, value by distribution channel ($m), 2008?09 59
Table 25: Cough and cold preparations, Western Europe, value by segment ($m), 2004?09 61
Table 26: Cough and cold preparations, Western Europe, value forecast by segment ($m), 2009?14 62
Table 27: Cough and cold preparations, Western Europe, company share (top 20 companies) by value (%), 2008?09 64
Table 28: Cough and cold preparations, Western Europe, value by company ($m), 2008?09 65
Table 29: Cough and cold preparations, Western Europe, distribution channels by value (%), 2008?09 67
Table 30: Cough and cold preparations, Western Europe, value by distribution channel ($m), 2008?09 67
Table 31: Indigestion preparations, Western Europe, value by segment ($m), 2004?09 69
Table 32: Indigestion preparations, Western Europe, value forecast by segment ($m), 2009?14 70
Table 33: Indigestion preparations, Western Europe, company share (top 20 companies) by value (%), 2008?09 72
Table 34: Indigestion preparations, Western Europe, value by company ($m), 2008?09 73
Table 35: Indigestion preparations, Western Europe, distribution channels by value (%), 2008?09 75
Table 36: Indigestion preparations, Western Europe, value by distribution channel ($m), 2008?09 75
Table 37: Medicated skin products, Western Europe, value by segment ($m), 2004?09 77
Table 38: Medicated skin products, Western Europe, value forecast by segment ($m), 2009?14 78
Table 39: Medicated skin products, Western Europe, company share (top 20 companies) by value (%), 2008?09 80
Table 40: Medicated skin products, Western Europe, value by company ($m), 2008?09 81
Table 41: Medicated skin products, Western Europe, distribution channels by value (%), 2008?09 83
Table 42: Medicated skin products, Western Europe, value by distribution channel ($m), 2008?09 83
Table 43: First aid kits, Western Europe, value ($m), 2004?09 85
Table 44: First aid kits, Western Europe, value forecast ($m), 2009?14 86
Table 45: First aid kits, Western Europe, company share (top 20 companies) by value (%), 2008?09 87
Table 46: First aid kits, Western Europe, value by company ($m), 2008?09 88
Table 47: First aid kits, Western Europe, distribution channels by value (%), 2008?09 90
Table 48: First aid kits, Western Europe, value by distribution channel ($m), 2008?09 90
Table 49: Other OTC healthcare products, Western Europe, value by segment ($m), 2004?09 92
Table 50: Other OTC healthcare products, Western Europe, value forecast by segment ($m), 2009?14 93
Table 51: Other OTC healthcare products, Western Europe, company share (top 20 companies) by value (%), 2008?09 95
Table 52: Other OTC healthcare products, Western Europe, value by company ($m), 2008?09 96
Table 53: Other OTC healthcare products, Western Europe, distribution channels by value (%), 2008?09 98
Table 54: Other OTC healthcare products, Western Europe, value by distribution channel ($m), 2008?09 98
Table 55: Plasters & bandages, Western Europe, value by segment ($m), 2004?09 100
Table 56: Plasters & bandages, Western Europe, value forecast by segment ($m), 2009?14 101
Table 57: Plasters & bandages, Western Europe, company share (top 20 companies) by value (%), 2008?09 103
Table 58: Plasters & bandages, Western Europe, value by company ($m), 2008?09 104
Table 59: Plasters & bandages, Western Europe, distribution channels by value (%), 2008?09 106
Table 60: Plasters & bandages, Western Europe, value by distribution channel ($m), 2008?09 106
Table 61: Traditional medicines, Western Europe, value ($m), 2004?09 108
Table 62: Traditional medicines, Western Europe, value forecast ($m), 2009?14 109
Table 63: Traditional medicines, Western Europe, company share (top 20 companies) by value (%), 2008?09 110
Table 64: Traditional medicines, Western Europe, value by company ($m), 2008?09 111
Table 65: Traditional medicines, Western Europe, distribution channels by value (%), 2008?09 113
Table 66: Traditional medicines, Western Europe, value by distribution channel ($m), 2008?09 113
Table 67: Vitamins and minerals, Western Europe, value by segment ($m), 2004?09 115
Table 68: Vitamins and minerals, Western Europe, value forecast by segment ($m), 2009?14 116
Table 69: Vitamins and minerals, Western Europe, company share (top 20 companies) by value (%), 2008?09 118
Table 70: Vitamins and minerals, Western Europe, value by company ($m), 2008?09 119
Table 71: Vitamins and minerals, Western Europe, distribution channels by value (%), 2008?09 121
Table 72: Vitamins and minerals, Western Europe, value by distribution channel ($m), 2008?09 121


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