TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 23
Choice Hotels 23
First Hotels 26
Rezidor 27
Scandic 31
MARKET FORECASTS 32
Market value forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: Denmark hotels & motels industry value: $ billion, 2006–10 10
Table 2: Denmark hotels & motels industry segmentation I:% share, by value, 2010 11
Table 3: Denmark hotels & motels industry segmentation II: % share, by value, 2010 12
Table 4: Choice Hotels: key facts 23
Table 5: Choice Hotels: key financials ($) 24
Table 6: Choice Hotels: key financial ratios 24
Table 7: First Hotels: key facts 26
Table 8: Rezidor: key facts 27
Table 9: Rezidor: key financials ($) 28
Table 10: Rezidor: key financials (€) 28
Table 11: Rezidor: key financial ratios 29
Table 12: Scandic: key facts 31
Table 13: Denmark hotels & motels industry value forecast: $ billion, 2010–15 32
Table 14: Denmark size of population (million), 2006–10 33
Table 15: Denmark gdp (constant 2000 prices, $ billion), 2006–10 33
Table 16: Denmark gdp (current prices, $ billion), 2006–10 33
Table 17: Denmark inflation, 2006–10 34
Table 18: Denmark consumer price index (absolute), 2006–10 34
Table 19: Denmark exchange rate, 2006–10 34
LIST OF FIGURES
Figure 1: Denmark hotels & motels industry value: $ billion, 2006–10 10
Figure 2: Denmark hotels & motels industry segmentation I:% share, by value, 2010 11
Figure 3: Denmark hotels & motels industry segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the hotels & motels industry in Denmark, 2010 13
Figure 5: Drivers of buyer power in the hotels & motels industry in Denmark, 2010 15
Figure 6: Drivers of supplier power in the hotels & motels industry in Denmark, 2010 16
Figure 7: Factors influencing the likelihood of new entrants in the hotels & motels industry in Denmark, 2010 18
Figure 8: Factors influencing the threat of substitutes in the hotels & motels industry in Denmark, 2010 20
Figure 9: Drivers of degree of rivalry in the hotels & motels industry in Denmark, 2010 21
Figure 10: Choice Hotels: revenues & profitability 25
Figure 11: Choice Hotels: assets & liabilities 25
Figure 12: Rezidor: revenues & profitability 29
Figure 13: Rezidor: assets & liabilities 30
Figure 14: Denmark hotels & motels industry value forecast: $ billion, 2010–15 32
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