TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 23
Accor 23
Best Western 27
Danubius 29
Hunguest 33
MARKET FORECASTS 34
Market value forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Hungary hotels & motels industry value: $ billion, 2006–10 10
Table 2: Hungary hotels & motels industry segmentation I:% share, by value, 2010 11
Table 3: Hungary hotels & motels industry segmentation II: % share, by value, 2010 12
Table 4: Accor: key facts 23
Table 5: Accor: key financials ($) 24
Table 6: Accor: key financials (€) 24
Table 7: Accor: key financial ratios 25
Table 8: Best Western: key facts 27
Table 9: Danubius: key facts 29
Table 10: Danubius: key financials ($) 30
Table 11: Danubius: key financials (HUF) 30
Table 12: Danubius: key financial ratios 31
Table 13: Hunguest: key facts 33
Table 14: Hungary hotels & motels industry value forecast: $ billion, 2010–15 34
Table 15: Hungary size of population (million), 2006–10 35
Table 16: Hungary gdp (constant 2000 prices, $ billion), 2006–10 35
Table 17: Hungary gdp (current prices, $ billion), 2006–10 35
Table 18: Hungary inflation, 2006–10 36
Table 19: Hungary consumer price index (absolute), 2006–10 36
Table 20: Hungary exchange rate, 2006–10 36
LIST OF FIGURES
Figure 1: Hungary hotels & motels industry value: $ billion, 2006–10 10
Figure 2: Hungary hotels & motels industry segmentation I:% share, by value, 2010 11
Figure 3: Hungary hotels & motels industry segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the hotels & motels industry in Hungary, 2010 13
Figure 5: Drivers of buyer power in the hotels & motels industry in Hungary, 2010 15
Figure 6: Drivers of supplier power in the hotels & motels industry in Hungary, 2010 16
Figure 7: Factors influencing the likelihood of new entrants in the hotels & motels industry in Hungary, 2010 18
Figure 8: Factors influencing the threat of substitutes in the hotels & motels industry in Hungary, 2010 20
Figure 9: Drivers of degree of rivalry in the hotels & motels industry in Hungary, 2010 21
Figure 10: Accor: revenues & profitability 25
Figure 11: Accor: assets & liabilities 26
Figure 12: Danubius: revenues & profitability 31
Figure 13: Danubius: assets & liabilities 32
Figure 14: Hungary hotels & motels industry value forecast: $ billion, 2010–15 34
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