TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 23
Accor 23
Intercontinental 27
NH Hotels 30
Sol Melia 34
MARKET FORECASTS 38
Market value forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: Spain hotels & motels industry value: $ billion, 2006–10 10
Table 2: Spain hotels & motels industry segmentation I:% share, by value, 2010 11
Table 3: Spain hotels & motels industry segmentation II: % share, by value, 2010 12
Table 4: Accor: key facts 23
Table 5: Accor: key financials ($) 24
Table 6: Accor: key financials (€) 24
Table 7: Accor: key financial ratios 25
Table 8: Intercontinental: key facts 27
Table 9: Intercontinental: key financials ($) 28
Table 10: Intercontinental: key financial ratios 28
Table 11: NH Hotels: key facts 30
Table 12: NH Hotels: key financials ($) 31
Table 13: NH Hotels: key financials (€) 31
Table 14: NH Hotels: key financial ratios 32
Table 15: Sol Melia: key facts 34
Table 16: Sol Melia: key financials ($) 35
Table 17: Sol Melia: key financials (€) 35
Table 18: Sol Melia: key financial ratios 36
Table 19: Spain hotels & motels industry value forecast: $ billion, 2010–15 38
Table 20: Spain size of population (million), 2006–10 39
Table 21: Spain gdp (constant 2000 prices, $ billion), 2006–10 39
Table 22: Spain gdp (current prices, $ billion), 2006–10 39
Table 23: Spain inflation, 2006–10 40
Table 24: Spain consumer price index (absolute), 2006–10 40
Table 25: Spain exchange rate, 2006–10 40
LIST OF FIGURES
Figure 1: Spain hotels & motels industry value: $ billion, 2006–10 10
Figure 2: Spain hotels & motels industry segmentation I:% share, by value, 2010 11
Figure 3: Spain hotels & motels industry segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the hotels & motels industry in Spain, 2010 13
Figure 5: Drivers of buyer power in the hotels & motels industry in Spain, 2010 15
Figure 6: Drivers of supplier power in the hotels & motels industry in Spain, 2010 16
Figure 7: Factors influencing the likelihood of new entrants in the hotels & motels industry in Spain, 2010 18
Figure 8: Factors influencing the threat of substitutes in the hotels & motels industry in Spain, 2010 20
Figure 9: Drivers of degree of rivalry in the hotels & motels industry in Spain, 2010 21
Figure 10: Accor: revenues & profitability 25
Figure 11: Accor: assets & liabilities 26
Figure 12: Intercontinental: revenues & profitability 29
Figure 13: Intercontinental: assets & liabilities 29
Figure 14: NH Hotels: revenues & profitability 32
Figure 15: NH Hotels: assets & liabilities 33
Figure 16: Sol Melia: revenues & profitability 36
Figure 17: Sol Melia: assets & liabilities 37
Figure 18: Spain hotels & motels industry value forecast: $ billion, 2010–15 38
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