TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Sun Life Financial, Inc. 20
Aviva Plc 24
Great-West Lifeco 28
MARKET FORECASTS 32
Market value forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: Canada insurance market value: $ million, 2006–10 10
Table 2: Canada insurance market segmentation I:% share, by value, 2010 11
Table 3: Canada insurance market segmentation II: % share, by value, 2010 12
Table 4: Sun Life Financial, Inc.: key facts 20
Table 5: Sun Life Financial, Inc.: key financials ($) 21
Table 6: Sun Life Financial, Inc.: key financials (C$) 22
Table 7: Sun Life Financial, Inc.: key financial ratios 22
Table 8: Aviva Plc: key facts 24
Table 9: Aviva Plc: key financials ($) 25
Table 10: Aviva Plc: key financials (£) 26
Table 11: Aviva Plc: key financial ratios 26
Table 12: Great-West Lifeco: key facts 28
Table 13: Great-West Lifeco: key financials ($) 29
Table 14: Great-West Lifeco: key financials (C$) 30
Table 15: Great-West Lifeco: key financial ratios 30
Table 16: Canada insurance market value forecast: $ million, 2010–15 32
Table 17: Canada size of population (million), 2006–10 33
Table 18: Canada GDP (constant 2000 prices, $ billion), 2006–10 33
Table 19: Canada GDP (current prices, $ billion), 2006–10 33
Table 20: Canada inflation, 2006–10 34
Table 21: Canada consumer price index (absolute), 2006–10 34
Table 22: Canada exchange rate, 2006–10 34
LIST OF FIGURES
Figure 1: Canada insurance market value: $ million, 2006–10 10
Figure 2: Canada insurance market segmentation I:% share, by value, 2010 11
Figure 3: Canada insurance market segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the insurance market in Canada, 2010 13
Figure 5: Drivers of buyer power in the insurance market in Canada, 2010 14
Figure 6: Drivers of supplier power in the insurance market in Canada, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the insurance market in Canada, 2010 16
Figure 8: Factors influencing the threat of substitutes in the insurance market in Canada, 2010 18
Figure 9: Drivers of degree of rivalry in the insurance market in Canada, 2010 19
Figure 10: Sun Life Financial, Inc.: revenues & profitability 23
Figure 11: Sun Life Financial, Inc.: assets & liabilities 23
Figure 12: Aviva Plc: revenues & profitability 27
Figure 13: Aviva Plc: assets & liabilities 27
Figure 14: Great-West Lifeco: revenues & profitability 31
Figure 15: Great-West Lifeco: assets & liabilities 31
Figure 16: Canada insurance market value forecast: $ million, 2010–15 32
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