TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
The Coca-Cola Company 21
PepsiCo, Inc. 26
Royal Friesland Foods N.V. 31
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: Belgium juices market value: $ million, 2005–09(e) 10
Table 2: Belgium juices market volume: million liters, 2005–09(e) 11
Table 3: Belgium juices market segmentation I:% share, by value, 2009(e) 12
Table 4: Belgium juices market segmentation II: % share, by value, 2009(e) 13
Table 5: Belgium juices market share: % share, by volume, 2009(e) 14
Table 6: The Coca-Cola Company: key facts 21
Table 7: The Coca-Cola Company: key financials ($) 23
Table 8: The Coca-Cola Company: key financial ratios 24
Table 9: PepsiCo, Inc.: key facts 26
Table 10: PepsiCo, Inc.: key financials ($) 28
Table 11: PepsiCo, Inc.: key financial ratios 29
Table 12: Royal Friesland Foods N.V.: key facts 31
Table 13: Royal Friesland Foods N.V.: key financials ($) 33
Table 14: Royal Friesland Foods N.V.: key financials (€) 33
Table 15: Royal Friesland Foods N.V.: key financial ratios 34
Table 16: Belgium juices market distribution: % share, by volume, 2009(e) 36
Table 17: Belgium juices market value forecast: $ million, 2009–14 37
Table 18: Belgium juices market volume forecast: million liters, 2009–14 38
Table 19: Belgium size of population (million), 2005–09 39
Table 20: Belgium gdp (constant 2000 prices, $ billion), 2005–09 39
Table 21: Belgium gdp (current prices, $ billion), 2005–09 39
Table 22: Belgium inflation, 2005–09 40
Table 23: Belgium consumer price index (absolute), 2005–09 40
Table 24: Belgium exchange rate, 2005–09 40
LIST OF FIGURES
Figure 1: Belgium juices market value: $ million, 2005–09(e) 10
Figure 2: Belgium juices market volume: million liters, 2005–09(e) 11
Figure 3: Belgium juices market segmentation I:% share, by value, 2009(e) 12
Figure 4: Belgium juices market segmentation II: % share, by value, 2009(e) 13
Figure 5: Belgium juices market share: % share, by volume, 2009(e) 14
Figure 6: Forces driving competition in the juices market in Belgium, 2009 15
Figure 7: Drivers of buyer power in the juices market in Belgium, 2009 16
Figure 8: Drivers of supplier power in the juices market in Belgium, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the juices market in Belgium, 2009 18
Figure 10: Factors influencing the threat of substitutes in the juices market in Belgium, 2009 19
Figure 11: Drivers of degree of rivalry in the juices market in Belgium, 2009 20
Figure 12: The Coca-Cola Company: revenues & profitability 24
Figure 13: The Coca-Cola Company: assets & liabilities 25
Figure 14: PepsiCo, Inc.: revenues & profitability 29
Figure 15: PepsiCo, Inc.: assets & liabilities 30
Figure 16: Royal Friesland Foods N.V.: revenues & profitability 34
Figure 17: Royal Friesland Foods N.V.: assets & liabilities 35
Figure 18: Belgium juices market distribution: % share, by volume, 2009(e) 36
Figure 19: Belgium juices market value forecast: $ million, 2009–14 37
Figure 20: Belgium juices market volume forecast: million liters, 2009–14 38
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