TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
The Coca-Cola Company 21
Pepsico, Inc. 27
Eckes AG 32
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: Europe juices market value: $ million, 2006–10(e) 10
Table 2: Europe juices market volume: million liters, 2006–10(e) 11
Table 3: Europe juices market segmentation I:% share, by value, 2010(e) 12
Table 4: Europe juices market segmentation II: % share, by value, 2010(e) 13
Table 5: Europe juices market share: % share, by volume, 2010(e) 14
Table 6: The Coca-Cola Company: key facts 21
Table 7: The Coca-Cola Company: key financials ($) 24
Table 8: The Coca-Cola Company: key financial ratios 25
Table 9: Pepsico, Inc.: key facts 27
Table 10: Pepsico, Inc.: key financials ($) 30
Table 11: Pepsico, Inc.: key financial ratios 30
Table 12: Eckes AG: key facts 32
Table 13: Europe juices market distribution: % share, by volume, 2010(e) 33
Table 14: Europe juices market value forecast: $ million, 2010–15 34
Table 15: Europe juices market volume forecast: million liters, 2010–15 35
LIST OF FIGURES
Figure 1: Europe juices market value: $ million, 2006–10(e) 10
Figure 2: Europe juices market volume: million liters, 2006–10(e) 11
Figure 3: Europe juices market segmentation I:% share, by value, 2010(e) 12
Figure 4: Europe juices market segmentation II: % share, by value, 2010(e) 13
Figure 5: Europe juices market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the juices market in Europe, 2010 15
Figure 7: Drivers of buyer power in the juices market in Europe, 2010 16
Figure 8: Drivers of supplier power in the juices market in Europe, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the juices market in Europe, 2010 18
Figure 10: Factors influencing the threat of substitutes in the juices market in Europe, 2010 19
Figure 11: Drivers of degree of rivalry in the juices market in Europe, 2010 20
Figure 12: The Coca-Cola Company: revenues & profitability 25
Figure 13: The Coca-Cola Company: assets & liabilities 26
Figure 14: Pepsico, Inc.: revenues & profitability 31
Figure 15: Pepsico, Inc.: assets & liabilities 31
Figure 16: Europe juices market distribution: % share, by volume, 2010(e) 33
Figure 17: Europe juices market value forecast: $ million, 2010–15 34
Figure 18: Europe juices market volume forecast: million liters, 2010–15 35
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