TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Suntory Limited 20
San Miguel Corporation 22
Brownlie Bros 25
MARKET DISTRIBUTION 26
MARKET FORECASTS 27
Market value forecast 27
Market volume forecast 28
MACROECONOMIC INDICATORS 29
APPENDIX 31
Methodology 31
Industry associations 32
Related Datamonitor research 32
Disclaimer 33
ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34
LIST OF TABLES
Table 1: New Zealand juices market value: $ million, 2005–09(e) 10
Table 2: New Zealand juices market volume: million liters, 2005–09(e) 11
Table 3: New Zealand juices market segmentation I:% share, by value, 2009(e) 12
Table 4: New Zealand juices market share: % share, by volume, 2009(e) 13
Table 5: Suntory Limited: key facts 20
Table 6: San Miguel Corporation: key facts 22
Table 7: San Miguel Corporation: key financials (PHP) 23
Table 8: San Miguel Corporation: key financial ratios 24
Table 9: Brownlie Bros: key facts 25
Table 10: New Zealand juices market distribution: % share, by volume, 2009(e) 26
Table 11: New Zealand juices market value forecast: $ million, 2009–14 27
Table 12: New Zealand juices market volume forecast: million liters, 2009–14 28
Table 13: New Zealand size of population (million), 2005–09 29
Table 14: New Zealand gdp (constant 2000 prices, $ billion), 2005–09 29
Table 15: New Zealand gdp (current prices, $ billion), 2005–09 29
Table 16: New Zealand inflation, 2005–09 30
Table 17: New Zealand consumer price index (absolute), 2005–09 30
Table 18: New Zealand exchange rate, 2005–09 30
LIST OF FIGURES
Figure 1: New Zealand juices market value: $ million, 2005–09(e) 10
Figure 2: New Zealand juices market volume: million liters, 2005–09(e) 11
Figure 3: New Zealand juices market segmentation I:% share, by value, 2009(e) 12
Figure 4: New Zealand juices market share: % share, by volume, 2009(e) 13
Figure 5: Forces driving competition in the juices market in New Zealand, 2009 14
Figure 6: Drivers of buyer power in the juices market in New Zealand, 2009 15
Figure 7: Drivers of supplier power in the juices market in New Zealand, 2009 16
Figure 8: Factors influencing the likelihood of new entrants in the juices market in New Zealand, 2009 17
Figure 9: Factors influencing the threat of substitutes in the juices market in New Zealand, 2009 18
Figure 10: Drivers of degree of rivalry in the juices market in New Zealand, 2009 19
Figure 11: New Zealand juices market distribution: % share, by volume, 2009(e) 26
Figure 12: New Zealand juices market value forecast: $ million, 2009–14 27
Figure 13: New Zealand juices market volume forecast: million liters, 2009–14 28
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