TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
The Coca-Cola Company 21
Suntory Limited 27
Golden Circle Ltd 29
MARKET DISTRIBUTION 30
MARKET FORECASTS 31
Market value forecast 31
Market volume forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: New Zealand juices market value: $ million, 2006–10(e) 10
Table 2: New Zealand juices market volume: million liters, 2006–10(e) 11
Table 3: New Zealand juices market segmentation I:% share, by value, 2010(e) 12
Table 4: New Zealand juices market segmentation II: % share, by value, 2010(e) 13
Table 5: New Zealand juices market share: % share, by volume, 2010(e) 14
Table 6: The Coca-Cola Company: key facts 21
Table 7: The Coca-Cola Company: key financials ($) 24
Table 8: The Coca-Cola Company: key financial ratios 25
Table 9: Suntory Limited: key facts 27
Table 10: Golden Circle Ltd: key facts 29
Table 11: New Zealand juices market distribution: % share, by volume, 2010(e) 30
Table 12: New Zealand juices market value forecast: $ million, 2010–15 31
Table 13: New Zealand juices market volume forecast: million liters, 2010–15 32
Table 14: New Zealand size of population (million), 2006–10 33
Table 15: New Zealand gdp (constant 2000 prices, $ billion), 2006–10 33
Table 16: New Zealand gdp (current prices, $ billion), 2006–10 33
Table 17: New Zealand inflation, 2006–10 34
Table 18: New Zealand consumer price index (absolute), 2006–10 34
Table 19: New Zealand exchange rate, 2006–10 34
LIST OF FIGURES
Figure 1: New Zealand juices market value: $ million, 2006–10(e) 10
Figure 2: New Zealand juices market volume: million liters, 2006–10(e) 11
Figure 3: New Zealand juices market segmentation I:% share, by value, 2010(e) 12
Figure 4: New Zealand juices market segmentation II: % share, by value, 2010(e) 13
Figure 5: New Zealand juices market share: % share, by volume, 2010(e) 14
Figure 6: Forces driving competition in the juices market in New Zealand, 2010 15
Figure 7: Drivers of buyer power in the juices market in New Zealand, 2010 16
Figure 8: Drivers of supplier power in the juices market in New Zealand, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the juices market in New Zealand, 2010 18
Figure 10: Factors influencing the threat of substitutes in the juices market in New Zealand, 2010 19
Figure 11: Drivers of degree of rivalry in the juices market in New Zealand, 2010 20
Figure 12: The Coca-Cola Company: revenues & profitability 25
Figure 13: The Coca-Cola Company: assets & liabilities 26
Figure 14: New Zealand juices market distribution: % share, by volume, 2010(e) 30
Figure 15: New Zealand juices market value forecast: $ million, 2010–15 31
Figure 16: New Zealand juices market volume forecast: million liters, 2010–15 32
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