Make-Up in Nigeria to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: make-up 2
Summary category level: eye make-up 3
Summary category level: face make-up 4
Summary category level: nail make-up 5
Summary category level: lip make-up 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Naira), 2003?08 21
Value analysis (Naira), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company and brand share analysis 29
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
L'Oreal S.A. 38
Revlon, Inc. 41
Chapter 5 Category Analysis: Eye Make-Up 43
Value analysis (Naira), 2003?08 43
Value analysis (Naira), 2008?13 44
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 47
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Face Make-Up 59
Value analysis (Naira), 2003?08 59
Value analysis (Naira), 2008?13 60
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Nail Make-Up 75
Value analysis (Naira), 2003?08 75
Value analysis (Naira), 2008?13 76
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 77
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Category Analysis: Lip Make-Up 88
Value analysis (Naira), 2003?08 88
Value analysis (Naira), 2008?13 89
Value analysis (US dollars), 2003?08 91
Value analysis (US dollars), 2008?13 92
Volume analysis, 2003?08 93
Volume analysis, 2008?13 94
Company and brand share analysis 96
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 9 Country Comparison 104
Value 104
Volume 108
Market share 112
Chapter 10 Socioeconomic profile 113
Country overview 113
Key facts 114
Political overview 115
Economic overview 116
Chapter 11 New Product Development 117
Product launches over time 117
Recent product launches 119
Chapter 12 Macroeconomic profile 120
Macroeconomic Indicators 120
Chapter 13 Research Methodology 125
Methodology overview 125
Secondary research 126
Market modeling 127
Creating an initial data model 127
Revising the initial data model 127
Creating a final estimate 128
Creating demographic value splits 128
Primary research 128
Data finalization 129
Ongoing research 129
Chapter 14 APPENDIX 130
Future readings 130
How to contact experts in your industry 130
Disclaimer 130

LIST OF FIGURES
Figure 1: Make-up, Nigeria, value by category (NGNm), 2003?13 23
Figure 2: Make-up, Nigeria, category growth comparison, by value, 2003?13 25
Figure 3: Make-up, Nigeria, volume by category (units, million), 2003?13 28
Figure 4: Make-up, Nigeria, category growth comparison, by volume, 2003?13 28
Figure 5: Make-up, Nigeria, company share by value (%), 2007?08 31
Figure 6: Make-up, Nigeria, distribution channels by value (%), 2007?08 34
Figure 7: Eye make-up, Nigeria, value by segment (NGNm), 2003?13 45
Figure 8: Eye make-up, Nigeria, category growth comparison, by value, 2003?13 47
Figure 9: Eye make-up, Nigeria, volume by segment (units, million), 2003?13 50
Figure 10: Eye make-up, Nigeria, category growth comparison, by volume, 2003?13 50
Figure 11: Eye make-up, Nigeria, company share by value (%), 2007?08 52
Figure 12: Eye make-up, Nigeria, distribution channels by value (%), 2007?08 55
Figure 13: Face make-up, Nigeria, value by segment (NGNm), 2003?13 61
Figure 14: Face make-up, Nigeria, category growth comparison, by value, 2003?13 63
Figure 15: Face make-up, Nigeria, volume by segment (units, million), 2003?13 66
Figure 16: Face make-up, Nigeria, category growth comparison, by volume, 2003?13 66
Figure 17: Face make-up, Nigeria, company share by value (%), 2007?08 68
Figure 18: Face make-up, Nigeria, distribution channels by value (%), 2007?08 71
Figure 19: Nail make-up, Nigeria, value (NGNm), 2003?13 76
Figure 20: Nail make-up, Nigeria, volume (units, million), 2003?13 79
Figure 21: Nail make-up, Nigeria, company share by value (%), 2007?08 81
Figure 22: Nail make-up, Nigeria, distribution channels by value (%), 2007?08 84
Figure 23: Lip make-up, Nigeria, value by segment (NGNm), 2003?13 90
Figure 24: Lip make-up, Nigeria, category growth comparison, by value, 2003?13 92
Figure 25: Lip make-up, Nigeria, volume by segment (units, million), 2003?13 95
Figure 26: Lip make-up, Nigeria, category growth comparison, by volume, 2003?13 95
Figure 27: Lip make-up, Nigeria, company share by value (%), 2007?08 97
Figure 28: Lip make-up, Nigeria, distribution channels by value (%), 2007?08 100
Figure 29: Global make-up market split (value terms, 2008), top five countries 105
Figure 30: Global make-up market value, 2003–08, top five countries 107
Figure 31: Global make-up market split (volume terms, 2008), top five countries 109
Figure 32: Global make-up market volume, 2003–08, top five countries 111
Figure 33: Map of Nigeria 114
Figure 34: Annual data review process 126

LIST OF TABLES
Table 1: Make-up category definitions 9
Table 2: Make-up distribution channels 10
Table 3: Make-up, Nigeria, value by category (NGNm), 2003?08 21
Table 4: Make-up, Nigeria, value forecast by category (NGNm), 2008?13 22
Table 5: Make-up, Nigeria, value by category ($m), 2003?08 24
Table 6: Make-up, Nigeria, value forecast by category ($m), 2008?13 24
Table 7: Make-up, Nigeria, volume by category (units, million), 2003?08 26
Table 8: Make-up, Nigeria, volume forecast by category (units, million), 2008?13 27
Table 9: Make-up, Nigeria, brand share by value (%), 2007?08 29
Table 10: Make-up, Nigeria, value by brand (NGNm), 2007?08 30
Table 11: Make-up, Nigeria, company share by value (%), 2007?08 32
Table 12: Make-up, Nigeria, value by company (NGNm), 2007?08 32
Table 13: Make-up, Nigeria, distribution channels by value (%), 2007?08 33
Table 14: Make-up, Nigeria, value by distribution channel (NGNm), 2007?08 33
Table 15: Make-up, Nigeria, expenditure per capita (NGN), 2003?08 35
Table 16: Make-up, Nigeria, forecast expenditure per capita (NGN), 2008?13 35
Table 17: Make-up, Nigeria, expenditure per capita ($), 2003?08 36
Table 18: Make-up, Nigeria, forecast expenditure per capita ($), 2008?13 36
Table 19: Make-up, Nigeria, consumption per capita (units), 2003?08 37
Table 20: Make-up, Nigeria, forecast consumption per capita (units), 2008?13 37
Table 21: L'Oreal S.A. key facts 38
Table 22: Revlon, Inc. key facts 41
Table 23: Eye make-up, Nigeria, value by segment (NGNm), 2003?08 43
Table 24: Eye make-up, Nigeria, value forecast by segment (NGNm), 2008?13 44
Table 25: Eye make-up, Nigeria, value by segment ($m), 2003?08 46
Table 26: Eye make-up, Nigeria, value forecast by segment ($m), 2008?13 47
Table 27: Eye make-up, Nigeria, volume by segment (units, million), 2003?08 48
Table 28: Eye make-up, Nigeria, volume forecast by segment (units, million), 2008?13 49
Table 29: Eye make-up, Nigeria, brand share by value (%), 2007?08 51
Table 30: Eye make-up, Nigeria, value by brand(NGNm), 2007?08 51
Table 31: Eye make-up, Nigeria, company share by value (%), 2007?08 53
Table 32: Eye make-up, Nigeria, value by company (NGNm), 2007?08 53
Table 33: Eye make-up, Nigeria, distribution channels by value (%), 2007?08 54
Table 34: Eye make-up, Nigeria, value by distribution channel (NGNm), 2007?08 54
Table 35: Eye make-up, Nigeria, expenditure per capita (NGN), 2003?08 56
Table 36: Eye make-up, Nigeria, forecast expenditure per capita (NGN), 2008?13 56
Table 37: Eye make-up, Nigeria, expenditure per capita ($), 2003?08 57
Table 38: Eye make-up, Nigeria, forecast expenditure per capita ($), 2008?13 57
Table 39: Eye make-up, Nigeria, consumption per capita (units), 2003?08 58
Table 40: Eye make-up, Nigeria, forecast consumption per capita (units), 2008?13 58
Table 41: Face make-up, Nigeria, value by segment (NGNm), 2003?08 59
Table 42: Face make-up, Nigeria, value forecast by segment (NGNm), 2008?13 60
Table 43: Face make-up, Nigeria, value by segment ($m), 2003?08 62
Table 44: Face make-up, Nigeria, value forecast by segment ($m), 2008?13 63
Table 45: Face make-up, Nigeria, volume by segment (units, million), 2003?08 64
Table 46: Face make-up, Nigeria, volume forecast by segment (units, million), 2008?13 65
Table 47: Face make-up, Nigeria, brand share by value (%), 2007?08 67
Table 48: Face make-up, Nigeria, value by brand (NGNm), 2007?08 67
Table 49: Face make-up, Nigeria, company share by value (%), 2007?08 69
Table 50: Face make-up, Nigeria, value by company (NGNm), 2007?08 69
Table 51: Face make-up, Nigeria, distribution channels by value (%), 2007?08 70
Table 52: Face make-up, Nigeria, value by distribution channel (NGNm), 2007?08 70
Table 53: Face make-up, Nigeria, expenditure per capita (NGN), 2003?08 72
Table 54: Face make-up, Nigeria, forecast expenditure per capita (NGN), 2008?13 72
Table 55: Face make-up, Nigeria, expenditure per capita ($), 2003?08 73
Table 56: Face make-up, Nigeria, forecast expenditure per capita ($), 2008?13 73
Table 57: Face make-up, Nigeria, consumption per capita (units), 2003?08 74
Table 58: Face make-up, Nigeria, forecast consumption per capita (units), 2008?13 74
Table 59: Nail make-up, Nigeria, value (NGNm), 2003?08 75
Table 60: Nail make-up, Nigeria, value forecast (NGNm), 2008?13 76
Table 61: Nail make-up, Nigeria, value ($m), 2003?08 77
Table 62: Nail make-up, Nigeria, value forecast ($m), 2008?13 77
Table 63: Nail make-up, Nigeria, volume (units, million), 2003?08 78
Table 64: Nail make-up, Nigeria, volume forecast (units, million), 2008?13 79
Table 65: Nail make-up, Nigeria, brand share by value (%), 2007?08 80
Table 66: Nail make-up, Nigeria, value by brand (NGNm), 2007?08 80
Table 67: Nail make-up, Nigeria, company share by value (%), 2007?08 82
Table 68: Nail make-up, Nigeria, value by company (NGNm), 2007?08 82
Table 69: Nail make-up, Nigeria, distribution channels by value (%), 2007?08 83
Table 70: Nail make-up, Nigeria, value by distribution channel (NGNm), 2007?08 83
Table 71: Nail make-up, Nigeria, expenditure per capita (NGN), 2003?08 85
Table 72: Nail make-up, Nigeria, forecast expenditure per capita (NGN), 2008?13 85
Table 73: Nail make-up, Nigeria, expenditure per capita ($), 2003?08 86
Table 74: Nail make-up, Nigeria, forecast expenditure per capita ($), 2008?13 86
Table 75: Nail make-up, Nigeria, consumption per capita (units), 2003?08 87
Table 76: Nail make-up, Nigeria, forecast consumption per capita (units), 2008?13 87
Table 77: Lip make-up, Nigeria, value by segment (NGNm), 2003?08 88
Table 78: Lip make-up, Nigeria, value forecast by segment (NGNm), 2008?13 89
Table 79: Lip make-up, Nigeria, value by segment ($m), 2003?08 91
Table 80: Lip make-up, Nigeria, value forecast by segment ($m), 2008?13 92
Table 81: Lip make-up, Nigeria, volume by segment (units, million), 2003?08 93
Table 82: Lip make-up, Nigeria, volume forecast by segment (units, million), 2008?13 94
Table 83: Lip make-up, Nigeria, brand share by value (%), 2007?08 96
Table 84: Lip make-up, Nigeria, value by brand (NGNm), 2007?08 96
Table 85: Lip make-up, Nigeria, company share by value (%), 2007?08 98
Table 86: Lip make-up, Nigeria, value by company (NGNm), 2007?08 98
Table 87: Lip make-up, Nigeria, distribution channels by value (%), 2007?08 99
Table 88: Lip make-up, Nigeria, value by distribution channel (NGNm), 2007?08 99
Table 89: Lip make-up, Nigeria, expenditure per capita (NGN), 2003?08 101
Table 90: Lip make-up, Nigeria, forecast expenditure per capita (NGN), 2008?13 101
Table 91: Lip make-up, Nigeria, expenditure per capita ($), 2003?08 102
Table 92: Lip make-up, Nigeria, forecast expenditure per capita ($), 2008?13 102
Table 93: Lip make-up, Nigeria, consumption per capita (units), 2003?08 103
Table 94: Lip make-up, Nigeria, forecast consumption per capita (units), 2008?13 103
Table 95: Global make-up market value, 2008 104
Table 96: Global make-up market split (value terms ($m), 2008), top five countries 107
Table 97: Global make-up market volume, 2008 108
Table 98: Global make-up market split (volume terms, 2008), top five countries 111
Table 99: Leading players, top five countries 112
Table 100: Nigeria key facts 114
Table 101: Nigeria make-up new product launches reports, by company (top five companies), 2009 117
Table 102: Nigeria make-up new product launches SKUs, by company (top five companies), 2009 117
Table 103: Nigeria make-up new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 118
Table 104: Nigeria make-up new product launches (reports), by ingredients (top 10 ingredients), 2009 118
Table 105: Nigeria make-up new product launches (reports), by package tags or claims 2009 119
Table 106: Nigeria make-up new product launches - recent five launches (2009) 119
Table 107: Nigeria population, by age group, 2003?08 (millions) 120
Table 108: Nigeria population forecast, by age group, 2008?13 (millions) 121
Table 109: Nigeria population, by gender, 2003?08 (millions) 121
Table 110: Nigeria population forecast, by gender, 2008?13 (millions) 122
Table 111: Nigeria nominal GDP, 2003?08 (NGNbn, nominal prices) 122
Table 112: Nigeria nominal GDP forecast, 2008?13 (NGNbn, nominal prices) 122
Table 113: Nigeria real GDP, 2003?08 (NGNbn, 2000 prices) 123
Table 114: Nigeria real GDP forecast, 2008?13 (NGNbn, 2000 prices) 123
Table 115: Nigeria real GDP, 2003?08 ($bn, 2000 prices) 123
Table 116: Nigeria real GDP forecast, 2008?13 ($bn, 2000 prices) 124
Table 117: Nigeria consumer price index, 2003?08 (2000=100) 124
Table 118: Nigeria consumer price index, 2008?13 (2000=100) 124


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