Make-Up in South Africa to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: make-up 2
Summary category level: eye make-up 3
Summary category level: face make-up 4
Summary category level: nail make-up 5
Summary category level: lip make-up 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Rand), 2003?08 22
Value analysis (Rand), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 39
Revlon, Inc. 39
L'Oreal S.A. 41
Chapter 5 Category Analysis: Eye Make-Up 43
Value analysis (Rand), 2003?08 43
Value analysis (Rand), 2008?13 44
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Face Make-Up 59
Value analysis (Rand), 2003?08 59
Value analysis (Rand), 2008?13 60
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Nail Make-Up 75
Value analysis (Rand), 2003?08 75
Value analysis (Rand), 2008?13 76
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 77
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Category Analysis: Lip Make-Up 88
Value analysis (Rand), 2003?08 88
Value analysis (Rand), 2008?13 89
Value analysis (US dollars), 2003?08 91
Value analysis (US dollars), 2008?13 92
Volume analysis, 2003?08 93
Volume analysis, 2008?13 94
Company and brand share analysis 96
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 9 Country Comparison 104
Value 104
Volume 108
Market share 112
Chapter 10 PESTLE Analysis 113
Summary 113
Political analysis 114
Economic analysis 117
Social analysis 120
Technology analysis 123
Legal analysis 126
Environmental analysis 129
Chapter 11 New Product Development 132
Product launches over time 132
Recent product launches 134
Chapter 12 Macroeconomic Profile 135
Macroeconomic indicators 135
Chapter 13 Research Methodology 140
Methodology overview 140
Secondary research 141
Market modeling 142
Creating an initial data model 142
Revising the initial data model 142
Creating a final estimate 143
Creating demographic value splits 143
Primary research 143
Data finalization 144
Ongoing research 144
Chapter 14 APPENDIX 145
Future readings 145
How to contact experts in your industry 145
Disclaimer 145

LIST OF FIGURES
Figure 1: Make-up, South Africa, value by category (ZARm), 2003?13 24
Figure 2: Make-up, South Africa, category growth comparison, by value, 2003?13 26
Figure 3: Make-up, South Africa, volume by category (units, million), 2003?13 29
Figure 4: Make-up, South Africa, category growth comparison, by volume, 2003?13 29
Figure 5: Make-up, South Africa, company share by value (%), 2007?08 32
Figure 6: Make-up, South Africa, distribution channels by value (%), 2007?08 35
Figure 7: Eye make-up, South Africa, value by segment (ZARm), 2003?13 45
Figure 8: Eye make-up, South Africa, category growth comparison, by value, 2003?13 47
Figure 9: Eye make-up, South Africa, volume by segment (units, million), 2003?13 50
Figure 10: Eye make-up, South Africa, category growth comparison, by volume, 2003?13 50
Figure 11: Eye make-up, South Africa, company share by value (%), 2007?08 52
Figure 12: Eye make-up, South Africa, distribution channels by value (%), 2007?08 55
Figure 13: Face make-up, South Africa, value by segment (ZARm), 2003?13 61
Figure 14: Face make-up, South Africa, category growth comparison, by value, 2003?13 63
Figure 15: Face make-up, South Africa, volume by segment (units, million), 2003?13 66
Figure 16: Face make-up, South Africa, category growth comparison, by volume, 2003?13 66
Figure 17: Face make-up, South Africa, company share by value (%), 2007?08 68
Figure 18: Face make-up, South Africa, distribution channels by value (%), 2007?08 71
Figure 19: Nail make-up, South Africa, value (ZARm), 2003?13 76
Figure 20: Nail make-up, South Africa, volume (units, million), 2003?13 79
Figure 21: Nail make-up, South Africa, company share by value (%), 2007?08 81
Figure 22: Nail make-up, South Africa, distribution channels by value (%), 2007?08 84
Figure 23: Lip make-up, South Africa, value by segment (ZARm), 2003?13 90
Figure 24: Lip make-up, South Africa, category growth comparison, by value, 2003?13 92
Figure 25: Lip make-up, South Africa, volume by segment (units, million), 2003?13 95
Figure 26: Lip make-up, South Africa, category growth comparison, by volume, 2003?13 95
Figure 27: Lip make-up, South Africa, company share by value (%), 2007?08 97
Figure 28: Lip make-up, South Africa, distribution channels by value (%), 2007?08 100
Figure 29: Global make-up market split (value terms, 2008), top five countries 105
Figure 30: Global make-up market value, 2003–08, top five countries 107
Figure 31: Global make-up market split (volume terms, 2008), top five countries 109
Figure 32: Global make-up market volume, 2003–08, top five countries 111
Figure 33: Annual data review process 141

LIST OF TABLES
Table 1: Make-up category definitions 9
Table 2: Make-up distribution channels 10
Table 3: Make-up, South Africa, value by category (ZARm), 2003?08 22
Table 4: Make-up, South Africa, value forecast by category (ZARm), 2008?13 23
Table 5: Make-up, South Africa, value by category ($m), 2003?08 25
Table 6: Make-up, South Africa, value forecast by category ($m), 2008?13 25
Table 7: Make-up, South Africa, volume by category (units, million), 2003?08 27
Table 8: Make-up, South Africa, volume forecast by category (units, million), 2008?13 28
Table 9: Make-up, South Africa, brand share by value (%), 2007?08 30
Table 10: Make-up, South Africa, value by brand (ZARm), 2007?08 31
Table 11: Make-up, South Africa, company share by value (%), 2007?08 33
Table 12: Make-up, South Africa, value by company (ZARm), 2007?08 33
Table 13: Make-up, South Africa, distribution channels by value (%), 2007?08 34
Table 14: Make-up, South Africa, value by distribution channel (ZARm), 2007?08 34
Table 15: Make-up, South Africa, expenditure per capita (ZAR), 2003?08 36
Table 16: Make-up, South Africa, forecast expenditure per capita (ZAR), 2008?13 36
Table 17: Make-up, South Africa, expenditure per capita ($), 2003?08 37
Table 18: Make-up, South Africa, forecast expenditure per capita ($), 2008?13 37
Table 19: Make-up, South Africa, consumption per capita (units), 2003?08 38
Table 20: Make-up, South Africa, forecast consumption per capita (units), 2008?13 38
Table 21: Revlon, Inc. key facts 39
Table 22: L'Oreal S.A. key facts 41
Table 23: Eye make-up, South Africa, value by segment (ZARm), 2003?08 43
Table 24: Eye make-up, South Africa, value forecast by segment (ZARm), 2008?13 44
Table 25: Eye make-up, South Africa, value by segment ($m), 2003?08 46
Table 26: Eye make-up, South Africa, value forecast by segment ($m), 2008?13 46
Table 27: Eye make-up, South Africa, volume by segment (units, million), 2003?08 48
Table 28: Eye make-up, South Africa, volume forecast by segment (units, million), 2008?13 49
Table 29: Eye make-up, South Africa, brand share by value (%), 2007?08 51
Table 30: Eye make-up, South Africa, value by brand (ZARm), 2007?08 51
Table 31: Eye make-up, South Africa, company share by value (%), 2007?08 53
Table 32: Eye make-up, South Africa, value by company (ZARm), 2007?08 53
Table 33: Eye make-up, South Africa, distribution channels by value (%), 2007?08 54
Table 34: Eye make-up, South Africa, value by distribution channel (ZARm), 2007?08 54
Table 35: Eye make-up, South Africa, expenditure per capita (ZAR), 2003?08 56
Table 36: Eye make-up, South Africa, forecast expenditure per capita (ZAR), 2008?13 56
Table 37: Eye make-up, South Africa, expenditure per capita ($), 2003?08 57
Table 38: Eye make-up, South Africa, forecast expenditure per capita ($), 2008?13 57
Table 39: Eye make-up, South Africa, consumption per capita (units), 2003?08 58
Table 40: Eye make-up, South Africa, forecast consumption per capita (units), 2008?13 58
Table 41: Face make-up, South Africa, value by segment (ZARm), 2003?08 59
Table 42: Face make-up, South Africa, value forecast by segment (ZARm), 2008?13 60
Table 43: Face make-up, South Africa, value by segment ($m), 2003?08 62
Table 44: Face make-up, South Africa, value forecast by segment ($m), 2008?13 62
Table 45: Face make-up, South Africa, volume by segment (units, million), 2003?08 64
Table 46: Face make-up, South Africa, volume forecast by segment (units, million), 2008?13 65
Table 47: Face make-up, South Africa, brand share by value (%), 2007?08 67
Table 48: Face make-up, South Africa, value by brand (ZARm), 2007?08 67
Table 49: Face make-up, South Africa, company share by value (%), 2007?08 69
Table 50: Face make-up, South Africa, value by company (ZARm), 2007?08 69
Table 51: Face make-up, South Africa, distribution channels by value (%), 2007?08 70
Table 52: Face make-up, South Africa, value by distribution channel (ZARm), 2007?08 70
Table 53: Face make-up, South Africa, expenditure per capita (ZAR), 2003?08 72
Table 54: Face make-up, South Africa, forecast expenditure per capita (ZAR), 2008?13 72
Table 55: Face make-up, South Africa, expenditure per capita ($), 2003?08 73
Table 56: Face make-up, South Africa, forecast expenditure per capita ($), 2008?13 73
Table 57: Face make-up, South Africa, consumption per capita (units), 2003?08 74
Table 58: Face make-up, South Africa, forecast consumption per capita (units), 2008?13 74
Table 59: Nail make-up, South Africa, value (ZARm), 2003?08 75
Table 60: Nail make-up, South Africa, value forecast (ZARm), 2008?13 76
Table 61: Nail make-up, South Africa, value ($m), 2003?08 77
Table 62: Nail make-up, South Africa, value forecast ($m), 2008?13 77
Table 63: Nail make-up, South Africa, volume (units, million), 2003?08 78
Table 64: Nail make-up, South Africa, volume forecast (units, million), 2008?13 79
Table 65: Nail make-up, South Africa, brand share by value (%), 2007?08 80
Table 66: Nail make-up, South Africa, value by brand (ZARm), 2007?08 80
Table 67: Nail make-up, South Africa, company share by value (%), 2007?08 82
Table 68: Nail make-up, South Africa, value by company (ZARm), 2007?08 82
Table 69: Nail make-up, South Africa, distribution channels by value (%), 2007?08 83
Table 70: Nail make-up, South Africa, value by distribution channel (ZARm), 2007?08 83
Table 71: Nail make-up, South Africa, expenditure per capita (ZAR), 2003?08 85
Table 72: Nail make-up, South Africa, forecast expenditure per capita (ZAR), 2008?13 85
Table 73: Nail make-up, South Africa, expenditure per capita ($), 2003?08 86
Table 74: Nail make-up, South Africa, forecast expenditure per capita ($), 2008?13 86
Table 75: Nail make-up, South Africa, consumption per capita (units), 2003?08 87
Table 76: Nail make-up, South Africa, forecast consumption per capita (units), 2008?13 87
Table 77: Lip make-up, South Africa, value by segment (ZARm), 2003?08 88
Table 78: Lip make-up, South Africa, value forecast by segment (ZARm), 2008?13 89
Table 79: Lip make-up, South Africa, value by segment ($m), 2003?08 91
Table 80: Lip make-up, South Africa, value forecast by segment ($m), 2008?13 92
Table 81: Lip make-up, South Africa, volume by segment (units, million), 2003?08 93
Table 82: Lip make-up, South Africa, volume forecast by segment (units, million), 2008?13 94
Table 83: Lip make-up, South Africa, brand share by value (%), 2007?08 96
Table 84: Lip make-up, South Africa, value by brand (ZARm), 2007?08 96
Table 85: Lip make-up, South Africa, company share by value (%), 2007?08 98
Table 86: Lip make-up, South Africa, value by company (ZARm), 2007?08 98
Table 87: Lip make-up, South Africa, distribution channels by value (%), 2007?08 99
Table 88: Lip make-up, South Africa, value by distribution channel (ZARm), 2007?08 99
Table 89: Lip make-up, South Africa, expenditure per capita (ZAR), 2003?08 101
Table 90: Lip make-up, South Africa, forecast expenditure per capita (ZAR), 2008?13 101
Table 91: Lip make-up, South Africa, expenditure per capita ($), 2003?08 102
Table 92: Lip make-up, South Africa, forecast expenditure per capita ($), 2008?13 102
Table 93: Lip make-up, South Africa, consumption per capita (units), 2003?08 103
Table 94: Lip make-up, South Africa, forecast consumption per capita (units), 2008?13 103
Table 95: Global make-up market value, 2008 104
Table 96: Global make-up market split (value terms ($m), 2008), top five countries 107
Table 97: Global make-up market volume, 2008 108
Table 98: Global make-up market split (volume terms, 2008), top five countries 111
Table 99: Leading players, top five countries 112
Table 100: Analysis of South Africa’s political landscape 114
Table 101: Analysis of the South African economy 117
Table 102: Analysis of the South African social system 120
Table 103: Analysis of South African technology landscape 123
Table 104: Analysis of South Africa legal landscape 126
Table 105: Analysis of South African environmental landscape 129
Table 106: South Africa make-up new product launches reports, by company (top five companies), 2009 132
Table 107: South Africa make-up new product launches SKUs, by company (top five companies), 2009 132
Table 108: South Africa make-up new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 133
Table 109: South Africa make-up new product launches (reports), by ingredients (top 10 ingredients), 2009 133
Table 110: South Africa make-up new product launches (reports), by package tags or claims 2009 134
Table 111: South Africa make-up new product launches - recent five launches (2009) 134
Table 112: South Africa population, by age group, 2003?08 (millions) 135
Table 113: South Africa population forecast, by age group, 2008?13 (millions) 136
Table 114: South Africa population, by gender, 2003?08 (millions) 136
Table 115: South Africa population forecast, by gender, 2008?13 (millions) 137
Table 116: South Africa nominal GDP, 2003?08 (ZARbn, nominal prices) 137
Table 117: South Africa nominal GDP forecast, 2008?13 (ZARbn, nominal prices) 137
Table 118: South Africa real GDP, 2003?08 (ZARbn, 2000 prices) 138
Table 119: South Africa real GDP forecast, 2008?13 (ZARbn, 2000 prices) 138
Table 120: South Africa real GDP, 2003?08 ($bn, 2000 prices) 138
Table 121: South Africa real GDP forecast, 2008?13 ($bn, 2000 prices) 139
Table 122: South Africa consumer price index, 2003?08 (2000=100) 139
Table 123: South Africa consumer price index, 2008?13 (2000=100) 139


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