TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Deloitte Touche Tohmatsu 20
FullSIX S.p.A. 22
IBM Global Services 23
KPMG 27
MARKET FORECASTS 29
Market value forecast 29
MACROECONOMIC INDICATORS 30
APPENDIX 32
Methodology 32
Industry associations 33
Related Datamonitor research 33
Disclaimer 34
ABOUT DATAMONITOR 35
Premium Reports 35
Summary Reports 35
Datamonitor consulting 35
LIST OF TABLES
Table 1: Italy management & marketing consultancy market value: $ million, 2006–10 10
Table 2: Italy management & marketing consultancy market segmentation I:% share, by value, 2010 11
Table 3: Italy management & marketing consultancy market segmentation II: % share, by value, 2010 12
Table 4: Deloitte Touche Tohmatsu: key facts 20
Table 5: FullSIX S.p.A.: key facts 22
Table 6: IBM Global Services: key facts 23
Table 7: IBM Global Services: key financials ($) 24
Table 8: IBM Global Services: key financial ratios 25
Table 9: KPMG: key facts 27
Table 10: Italy management & marketing consultancy market value forecast: $ million, 2010–15 29
Table 11: Italy size of population (million), 2006–10 30
Table 12: Italy GDP (constant 2000 prices, $ billion), 2006–10 30
Table 13: Italy GDP (current prices, $ billion), 2006–10 30
Table 14: Italy inflation, 2006–10 31
Table 15: Italy consumer price index (absolute), 2006–10 31
Table 16: Italy exchange rate, 2006–10 31
LIST OF FIGURES
Figure 1: Italy management & marketing consultancy market value: $ million, 2006–10 10
Figure 2: Italy management & marketing consultancy market segmentation I:% share, by value, 2010 11
Figure 3: Italy management & marketing consultancy market segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the management & marketing consultancy market in Italy, 2010 13
Figure 5: Drivers of buyer power in the management & marketing consultancy market in Italy, 2010 15
Figure 6: Drivers of supplier power in the management & marketing consultancy market in Italy, 2010 16
Figure 7: Factors influencing the likelihood of new entrants in the management & marketing consultancy market in Italy, 2010 17
Figure 8: Factors influencing the threat of substitutes in the management & marketing consultancy market in Italy, 2010 18
Figure 9: Drivers of degree of rivalry in the management & marketing consultancy market in Italy, 2010 19
Figure 10: IBM Global Services: revenues & profitability 25
Figure 11: IBM Global Services: assets & liabilities 26
Figure 12: Italy management & marketing consultancy market value forecast: $ million, 2010–15 29
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