Executive Summary, Definitions & Methodology, Business Environment
Definition and demarcation of product groups, regions and methodology
Executive Summary
Key economic factors influencing the market: data on consumer behaviour, main economic indicators, etc.
Total Market and Forecasts
Market Development of the last 3 years by quantity and value in different dimensions such as regions, product groups or ways of distribution
Development of average prices total and by segments
Forecasts for the next 3 years
Analysis of the total market and market shares by the following categories:
Product Groups
High Chairs
Booster Seats
Hook-on Tables
Full-Size Swings
Portable Swings
Infant Seats
Bouncers & Rockers
Baby Walkers
Beds
Carriers
Baby Phones
Distribution
Specialised Dealers
Mass Market & Others
Competitive Analysis: Market Analysis and Market Shares
Market development by quantity and value for each region and product group
Market shares of the top manufacturers for each region by product group and distribution channel for the last two years. Ranking and change of positions
Strategy
Market concentration and dynamic-portfolios
Pivot-Table
The raw data of the competitive analysis as MS-Excel file: turnover in quantity and value of top manufacturers by regions and segments (incl. changes and market shares)
Methodology and Data Sources
The market and competitive analysis is conducted through interviewing the most important manufacturers in the respective industry. All data are cross-checked for plausibility and evaluated by means of additional sources of information.
The market models and forecasts are based on economic indicator models, which are developed individually for each market. The influencing factors are analyzed by means of multivariate regression analysis and updated each year.
The economic indicators and environmental data are a result of secondary research of prestigious statistical institutes and are supplemented by internal market analyses.
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