Media in Brazil

Datamonitor's Media in Brazil industry profile is an essential resource for top-level data and analysis covering the Media industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Media in Brazil’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Media in Brazil

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services.. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.. The publishing market is valued at the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports.. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. For the purpose of this report the Americas is deemed to comprise of Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Grupo Abril 19
Net Servicos de Comunicacao S.A. 23
Organizações Globo 27
MARKET FORECASTS 29
Market value forecast 29
MACROECONOMIC INDICATORS 30
APPENDIX 32
Methodology 32
Industry associations 33
Related Datamonitor research 33
Disclaimer 34

ABOUT DATAMONITOR 35
Premium Reports 35
Summary Reports 35
Datamonitor consulting 35

LIST OF TABLES
Table 1: Brazil media industry value: $ billion, 2006–10(e) 10
Table 2: Brazil media industry segmentation I:% share, by value, 2010(e) 11
Table 3: Brazil media industry segmentation II: % share, by value, 2010(e) 12
Table 4: Grupo Abril : key facts 19
Table 5: Grupo Abril : key financials ($) 21
Table 6: Grupo Abril : key financials (BRL) 21
Table 7: Grupo Abril : key financial ratios 21
Table 8: Net Servicos de Comunicacao S.A.: key facts 23
Table 9: Net Servicos de Comunicacao S.A.: key financials ($) 24
Table 10: Net Servicos de Comunicacao S.A.: key financial ratios 25
Table 11: Organizações Globo: key facts 27
Table 12: Brazil media industry value forecast: $ billion, 2010–15 29
Table 13: Brazil size of population (million), 2006–10(e) 30
Table 14: Brazil gdp (constant 2000 prices, $ billion), 2006–10(e) 30
Table 15: Brazil gdp (current prices, $ billion), 2006–10(e) 30
Table 16: Brazil inflation, 2006–10 31
Table 17: Brazil consumer price index (absolute), 2006–10(e) 31
Table 18: Brazil exchange rate, 2006–10(e) 31

LIST OF FIGURES
Figure 1: Brazil media industry value: $ billion, 2006–10(e) 10
Figure 2: Brazil media industry segmentation I:% share, by value, 2010(e) 11
Figure 3: Brazil media industry segmentation II: % share, by value, 2010(e) 12
Figure 4: Forces driving competition in the media industry in Brazil, 2010(e) 13
Figure 5: Drivers of buyer power in the media industry in Brazil, 2010(e) 14
Figure 6: Drivers of supplier power in the media industry in Brazil, 2010(e) 15
Figure 7: Factors influencing the likelihood of new entrants in the media industry in Brazil, 2010(e) 16
Figure 8: Factors influencing the threat of substitutes in the media industry in Brazil, 2010(e) 17
Figure 9: Drivers of degree of rivalry in the media industry in Brazil, 2010(e) 18
Figure 10: Grupo Abril : revenues & profitability 22
Figure 11: Grupo Abril : assets & liabilities 22
Figure 12: Net Servicos de Comunicacao S.A.: revenues & profitability 25
Figure 13: Net Servicos de Comunicacao S.A.: assets & liabilities 26
Figure 14: Brazil media industry value forecast: $ billion, 2010–15 29


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