Media in Norway

Datamonitor's Media in Norway industry profile is an essential resource for top-level data and analysis covering the Media industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Media in Norway’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Media in Norway

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.. The publishing market is valued at the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Norsk Rikskringkasting AS (NRK) 19
Schibsted ASA 20
Sondagsavisen AS 24
TV 2 (Norway) 26
MARKET FORECASTS 27
Market value forecast 27
MACROECONOMIC INDICATORS 28
APPENDIX 30
Methodology 30
Industry associations 31
Related Datamonitor research 31
Disclaimer 32
ABOUT DATAMONITOR 33
Premium Reports 33
Summary Reports 33
Datamonitor consulting 33

LIST OF TABLES
Table 1: Norway media industry value: $ billion, 2006–10(e) 10
Table 2: Norway media industry segmentation I:% share, by value, 2010(e) 11
Table 3: Norway media industry segmentation II: % share, by value, 2010(e) 12
Table 4: Norsk Rikskringkasting AS (NRK): key facts 19
Table 5: Schibsted ASA: key facts 20
Table 6: Schibsted ASA: key financials ($) 21
Table 7: Schibsted ASA: key financials (NOK) 21
Table 8: Schibsted ASA: key financial ratios 22
Table 9: Sondagsavisen AS: key facts 24
Table 10: TV 2 (Norway): key facts 26
Table 11: Norway media industry value forecast: $ billion, 2010–15 27
Table 12: Norway size of population (million), 2006–10(e) 28
Table 13: Norway gdp (constant 2000 prices, $ billion), 2006–10(e) 28
Table 14: Norway gdp (current prices, $ billion), 2006–10(e) 28
Table 15: Norway inflation, 2006–10(e) 29
Table 16: Norway consumer price index (absolute), 2006–10(e) 29
Table 17: Norway exchange rate, 2006–10(e) 29

LIST OF FIGURES
Figure 1: Norway media industry value: $ billion, 2006–10(e) 10
Figure 2: Norway media industry segmentation I:% share, by value, 2010(e) 11
Figure 3: Norway media industry segmentation II: % share, by value, 2010(e) 12
Figure 4: Forces driving competition in the media industry in Norway, 2010(e) 13
Figure 5: Drivers of buyer power in the media industry in Norway, 2010(e) 14
Figure 6: Drivers of supplier power in the media industry in Norway, 2010(e) 15
Figure 7: Factors influencing the likelihood of new entrants in the media industry in Norway, 2010(e) 16
Figure 8: Factors influencing the threat of substitutes in the media industry in Norway, 2010(e) 17
Figure 9: Drivers of degree of rivalry in the media industry in Norway, 2010(e) 18
Figure 10: Schibsted ASA: revenues & profitability 22
Figure 11: Schibsted ASA: assets & liabilities 23
Figure 12: Norway media industry value forecast: $ billion, 2010–15 27


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